Jite
Name: Jite Phido
Organisation: African Radio Drama Association (ARDA)
Role: Senior Program Officer
Country: Nigeria
For over 10 years, I've worked with the African Radio Drama Association (ARDA), a leading development communication NGO in Nigeria, in various capacities, starting as an intern during my student days. I have a Master of Public Health degree from Tulane where I did my thesis on the role of health messaging in Nollywood (Nigerian movies) on beliefs and attitudes to reproductive health. I'm fascinated with the impacts of new and contemporary media on health decision-making and attitudes. I have extensive experience in the research, development and planning of community-enriching communications projects and in using social media for research. Since joining ARDA full-time in 2011, I've worked on designing and/or managing radio drama and film projects on family planning, post-conflict reintegration, malaria, gender, child health, sustainable livelihoods for marginalized peoples, justice, amongst many other human development issues.
I love to write and edit scripts, read, watch tv, imagine ways of adapting pop culture to development, and I'm passionate about social justice for all especially in the areas of health, education and youth empowerment.
Comments from: Jite
How would you adapt in our situation?
I'm particularly intrigued by
I think the question of
Communication has to be a long term intervention