In my work at IRH (Institute for reproductive Health at Georgetown University in Wdc) we are using an innovation which involve men to shift social and gender norms such as  fertity, lack of communication in the couple, no participation of women in couple decision link to her reproductive health. When involve men changed attitude and behaviour and support women and men to be a decison maker and choose the way they would like to follow for their enjoyment. This approch is based on SBCC and prove that with SBCC we mobilise people at differnt level and obtain result.

What Works? Shifting Norms; Changing Behaviours; Amplifying Voice - #SBCCSummit