Over 20 years working in the field of Social - Behaviour change communication for the prevention of HIV in Tanzania - through the National AIDS Control Program in the Ministry of Health. Trained service providers, Developed various strategic documents and policy guidelines and IEC materials. Trained and suppervised media personell for the delivery of SBCC messages through Radio and TV stations. Organized platforms for professionals on selected social behaviour communication activities. Developed and distributed various print materials for social change, health promotion especially in the field of HIV/AIDS and Reproductive health issues.