Jaime A. Manalo IV
with Anna Marie F. Bautista, Jayson C. Berto, Rommel T. Hallares, Fredierick M. Saludez, and Jennifer Villaflor-Mesa
Publication Date
Publication Date: 
November 1, 2017

"Rice agriculture is among the sectors most vulnerable to the adverse impacts of climate change. Yet, it appears that little is written about how to communicate climate change among rice stakeholders, especially the resource-poor farmers." - Sailila E. Abdula, Executive Director, PhilRice

Noting the complexity of communication in the rice sector, and along with it the difficulty of effectively conveying educational messages to all stakeholders, DA-Philippine Rice Research Institute (PhilRice) and DA-Bureau of Agricultural Research (BAR) created this book to help fill that gap. It is an attempt to provide some guidance on how people involved in communicating climate change in the rice agriculture sector should tackle this discourse. Potential readers include agricultural extension workers, newbies in agricultural communication, and colleagues in the Department of Agriculture who are oftentimes tasked to talk about climate change in layman's language.

This book is part of the project "Development of Agriculture TecVoc High Schools Offering Crops Production as Key Information Hubs on Climate ChangeReady Rice Production Technologies for Improved Agricultural Productivity", which is funded by DA-BAR.

The book has two parts. The first is drawn from literature review on some key principles that delve into communicating climate change. While the principles are for climate change in general, the authors situated these principles in the agriculture context. The second part is drawn from the completed project of the authors co-funded by PhilRice and the CGIAR Research Program on Climate Change, Agriculture, and Food Security on integrating climate change into the high school curriculum. The project was executed with and fully supported by the Department of Education.

More specifically, chapters include:
Part 1

  • Chapter 1: Climate change and rice production - gives a brief overview of climate change and its impacts on rice production and includes some data on how badly the country has been suffering from extreme weather events.
  • Chapter 2: Who, by the way, is your audience? - looks at some of the key socio-demographic characteristics of the audience and gives information from several research studies on the perceptions, attitudes, knowledge, adaptation mechanisms, and impacts of climate change on the rice-farming household.
  • Chapter 3: Practical tips in communicating climate change - outlines the key objectives in a climate change communication endeavour as well as some specific tips on how to communicate the climate change phenomenon in the rice-farming context.
  • Chapter 4: Climate change-ready technologies at PhilRice - resembling a catalog, helps communicators identify technologies that would ground their authority when talking about climate change adaptation and mitigation.

Part 2: Integrating climate change discourse in agriculture lessons in high school curriculum

  • About the project
  • Chapter 5: Perceptions and sources of information on climate change - discusses how the students view climate change and their sources of climate change information, bringing in some participatory methods in collecting data from the students.
  • Chapter 6: What, why, and how of the searching and sharing of information on climate change-ready technologies - explains what transpires with the information once it is passed on from the teachers, to the students, and then to the farmers. (The authors argue that while it may seem linear, the relationship is complex and at best dynamic.)
    • The students' sending CSRA [climate-smart rice agriculture] messages to the PhilRice Text Center
    • Taught and shared
    • Infomediation process
  • Chapter 7: Fruits of integration, issues, and ways forward - reflects on the successes and pitfalls of this initiative.
  • Challenges in teaching CSRA
  • Ways forward
  • Rice and climate change poster-making

While the context is on rice, the publishers encourage readers to see how the principles can fit into their respective contexts.

Number of Pages: 



CCComDev Newsletter Issue No. 10 - December 2017; and ComDev Library, December 19 2017.