Issue #: 
December 18, 2006


As we close the year 2006, we take this opportunity to acknowledge - and give you a glimpse of - the varied and vast work of our Partners, who provide experienced guidance and immense support to The CI process. This issue of The Drum Beat looks at just one initiative or resource provided by each of The CI Partners (listed in reverse-alphabetical order Z-A).

We would also like to thank you, the CI Network, for your support through the past year. We wish you peace and prosperity in 2007 and we look forward to our work with and in support of you.

- The Communication Initiative Team


The next issue of The Drum Beat will be published on January 22 2007. We take this month of transition from 2006 into 2007 as a time to address our queue of communication projects, publications, articles, events and awards that are waiting for summary inclusion. We look forward to our communication with you, our network, as we work to share your achievements.

DB Classifieds will continue to be published through this month: Vacancies on December 20 2006 and Training, Materials, Events (TME) on January 10 2007.



1. W.K. Kellogg Foundation

  • Partnering with Youth to Build the Future

    by Andresa Thompson (ed.)

    To celebrate its 75th anniversary and establish the basis for future work, the W.K. Kellogg Foundation held a 3-day conference to discuss its programmes with numerous partner institutions, youth activists, development practitioners, thinkers, and government and nonprofit leaders. During this conference, they explored the present context of development in Latin America and the Caribbean, along with factors that influence youth and their families. The conference also analysed the role and profiles of organisations in the Latin American youth movement, including current trends in youth public policy. Also on the agenda were panel and group discussions, interactive methodologies, and arts and cultural engagement. Participants concluded the event by issuing a joint Call to Action. Papers from authors and thinkers who work with and within the region were at the core of the event; this publication includes those articles.


2. World Health Organization (WHO)

  • Connecting for Health: Global Vision, Local Insight

    A Report for the World Summit on the Information Society

    Country Profiles

    by Joan Dzenowagis and Gael Kernen

    Offered by WHO, this companion volume to Connecting for Health: Global Vision, Local Insight, the report for the World Summit on the Information Society, is now available as a full report or as individual country files. The Country Profiles compilation brings together statistics from United Nations agencies measuring demographics, health and information and communication technologies (ICT), providing a profile of each WHO Member State. According to WHO, the profiles are based on a comparable, meaningful and manageable set of data that can be used for analyses across countries and regions. The aim of this report is to provide policy makers and researchers with a basis for action and future research and to serve as a foundation for building the evidence base on ICT and health in countries.

    Contact Joan Dzenowagis

3. United States Agency for International Development (USAID)

  • Meeting EFA: Honduras Educatodos

    by Audrey-marie Schuh Moore

    Educatodos is an effort on the part of USAID and the Secretary of Education (SE) to contribute to the effort to meet Education for All (EFA) goals in Honduras. Designed to cost-effectively respond to the demand for basic education in a significantly shorter time frame than the traditional education system, Educatodos uses a combination of audio, texts, and community projects to educate the out-of-school population: 540,000 students and an additional 1.1 million adults age 19 to 30 who did not complete 9 years of basic education, as well as other adults seeking alternative means of attaining basic education. This report examines the contributions of Educatodos in the areas of access, completion, quality, cost and cost-effectiveness, human resources and staffing, and policy and the enabling environment.

    Contact Johnny Varela or OR Patrick Collins OR John Gillies

4. United Nations Children's Fund (UNICEF)

  • Child and Youth Participation Resource Guide and CD-ROM

    Published by UNICEF , this guide presents resources on child and youth participation from Asia, Europe, North America, Latin America, Africa, Australia and the Pacific. The key documents are grouped into 4 areas: introduction to child and youth participation; research, analysis, planning, implementation and evaluation; participation in programme areas; and political decision making. Most of the materials are available in electronic form and have been included in the CD-ROM that is part of the guide.

    Contact OR

5. United Nations Development Programme (UNDP)

  • Indicators for Human Rights Based Approaches to Development in UNDP Programming: A Users' Guide

    by Dr. Todd Landman, Alexandra Wilde, Emilie Filmer-Wilson and Thord Palmlund

    Published by UNDP, this Guide reviews the main existing indicators for human rights and discusses their limitations for human rights-based programming. It summarises the normative evolution in human rights and explains how human rights have been mainstreamed into the activities of all UN agencies. The Guide also offers advice on how UNDP Country Offices can use indicators for all phases of programme design, implementation, monitoring, and evaluation - drawing on the hypothetical programme examples of access to clean water and the prevention of torture as illustrations.

    Contact Patrick van Weerelt OR

6. Joint United Nations Programme on HIV/AIDS (UNAIDS)

  • HIV and AIDS Treatment Education: A Critical Component of Efforts to Ensure Universal Access to Prevention, Treatment and Care

    Developed for UNAIDS' Inter-Agency Task Team (IATT) in Education, this report explores some of the main issues contained within the definition of treatment education, signalling ways that the education sector can play a role along with others engaged in efforts to achieve universal access to prevention, treatment, and care. The paper considers some key strategies, including how to effectively engage and prepare communities, and how to involve key constituencies and in particular people with HIV and those on treatment. The paper elaborates on the link between prevention and treatment, re-examines the harmful effects of stigma and discrimination and explores how these factors impede progress in prevention and expanding treatment access.


7. Swiss Agency for Development and Cooperation (SDC)

  • Culture at the Heart of Transformation

    The Role of Culture in Social and Economic Development: Lessons Learnt from the Swiss Cultural Programme

    Commissioned by the Swiss Agency for Development and Cooperation (SDC) and the Arts Council of Switzerland Pro Helvetia, this study looks at lessons learned within 11 long-term cooperation projects that were funded by the Swiss Cultural Programme Southeast Europe and Ukraine (SCP), a programme run by Pro Helvetia. SCP supports initiatives drawing on the power of culture - and art, specifically - as a strategy for engendering tolerance in countries experiencing intense transformations and transitions. The author concludes that cultural work strengthens diversity of opinion and promotes debate on socially relevant topics, besides helping to create alternative structures and networks and facilitating participation in political life. It also releases creative energy and triggers fresh stimuli. In a nutshell, it reinforces civil society and - indirectly - what are often still very fragile democratic institutions.

    Contact Thomas Jenatsch OR Charles Landry OR Susanna Flühmann

8. Soul City Institute for Health and Development Communication

  • Soul City Series 7 Qualitative Evaluation Report

    This presentation begins by outlining the Soul City Institute's history and approach, which is multimedia-led and edutainment-based, and which is complemented by advocacy, training, and community mobilisation. The Series is an edutainment programme designed to reach young people (aged 16-35 years old) with messages related to the treatment of HIV and AIDS, manhood, community service, and health equity. This presentation shares general evaluation data related to the television show. It provides more detailed results of independent research showing the impact (increased knowledge, changed attitudes and behaviours) of a Soul City booklet on antiretroviral treatment (ART) that was published in 2004. The Institute found that the quantitative evidence for impact shows dose response relationships to multimedia which is backed up by compelling qualitative evidence.

    Contact Sue Goldstein OR

9. Sesame Workshop

  • CHL Avian Influenza Communication - Egypt

    Since the avian flu outbreak in Egypt in February 2006, the Communication for Healthy Living (CHL) has implemented the National Avian Influenza (AI) Communication Strategy. Through a collaboration between Sesame Workshop, Johns Hopkins University, and Al Karma Edutainment, 2 public service announcements (PSAs) sharing concrete strategies for preventing bird flu such as hand washing and proper hygiene - featuring characters from the 30-minute Sesame Workshop's television series Alam Simsim - began airing on Egyptian state television channels in early March 2006. These spots were supplemented by leaflets for children, caregivers, and service providers. In April, a PSA with special messages on keeping children safe from AI exposure began airing regionally via satellite. The spots aired alongside the Alam Simsim series every weekday afternoon in an effort to ensure a high reach.

    Contact Marwa Kamel OR June H. Lee

10. Southern Africa HIV and AIDS Information Dissemination Service (SAfAIDS)

  • Media Resource Desk (MRD) - Southern Africa

    SAfAIDS collaborated with the Southern Africa Editor's Forum and the Joint United Nations Programme on HIV/AIDS (UNAIDS) to create a Media Resource Desk (MRD), which is an effort to expand access to accurate and relevant HIV/AIDS information for media professionals. Designed for journalists from both print and electronic media who have a mandate to report on HIV/AIDS (as well as other relevant media practitioners such as editors, media institutions and media students), the MRD aims to improve access to information on HIV/AIDS through the use of fact sheets, newsflashes, resource desk material, and the internet in order to improve HIV/AIDS knowledge among journalists in the southern African region and to improve coverage of HIV and AIDS in Southern Africa. The goal of the MRD is to use technology to build a "one-stop shop" for journalists and other media practitioners seeking to access information on HIV/AIDS prevention, care, treatment and mitigation.


11. The Rockefeller Foundation

  • Improving Reproductive Health of Married and Unmarried Youth in India: Evidence of Effectiveness and Costs from Community-based Interventions

    by Rohini Pande, Kathleen Kurz, Sunayana Walia, Kerry MacQuarrie, and Saranga Jain

    This report shares the results and lessons learned from 6 studies carried out by the International Center for Research on Women (ICRW) and partners as part of a 10-year (1996-2006) initiative funded by the Rockefeller Foundation in an effort to improve the reproductive health of young people in India. The core insight to emerge from this research is that programmes seeking to break the silence around adolescent sexual and reproductive health must work with communities, including parents, in-laws, spouses, elders and other people who make decisions about young people's lives. That is, community involvement was found to be key in tackling early marriage, girls' poor nutrition, and reproductive tract infections (RTIs) - precisely because their participation is crucial in changing the social norms which underlie gender constraints (the main obstacle to youth accessing the information and services they need). Involving boys and men emerged as another important strategy.

    Contact Rohini Pande OR Sunayana Walia

12. The Panos Institute

  • Antiretroviral Drugs for All? Obstacles to Access to HIV/AIDS Treatment: Lessons from Ethiopia, Haiti, India, Nepal and Zambia

    Published by the Panos Institute's Global AIDS Programme (GAP), this report aims to help journalists to initiate debate around access to HIV treatment issues, and provides key questions that will enable them to focus on the realities of antiretroviral drug provision in their own communities. Case studies from Ethiopia, Haiti, India, Nepal and Zambia look at the availability of antiretroviral therapy (ART), and illustrate the obstacles that need to be overcome to ensure universal access. According to the report, "[j]ournalists have a critical role to play in the response to HIV/AIDS. Concise, accurate reporting backed by in-depth analysis and commentary can stimulate the discussion and debate essential to identify the factors that restrict access to ART." The case studies may serve as comparisons for journalists to examine the challenges and successes in their own countries.


13. Pan American Health Organization (PAHO)

  • Campaign "Against the Abuse of Alcohol" - Bolivia

    According to a 2005 study by the Latin-American Center of Scientific Investigation, one-half of the Bolivian population over the age of 12 habitually consumes alcohol. Launched in February 2006, this campaign from PAHO, the Bolivian Department of Health, and the Bolivia Police addressed over-consumption of alcohol in general, and particularly during the Carnival season, through mass media such as radio and television, as well as through public events and demonstrations and by influencing public policy. Organisers sought to create and promote both an atmosphere less-conducive to over-consumption of alcohol - through awareness raising within families and restricting the sale and purchase of alcohol - and to create and uphold legal standards related to the advertising, promotion, and information available related to alcoholic products.

    Contact Dr. Dora Caballero OR

14. Media Institute of Southern Africa (MISA)

  • So This is Democracy? State of Media Freedom and Freedom of Expression in Southern Africa

    This is an annual publication from MISA which records incidents of media freedom violations monitored by MISA in the previous year. The publication includes: a review of events affecting media workers; a detailed breakdown of press freedom violations and violent attacks against journalists for each country monitored over the course of the year; identification of trends noted within each country; a "gender and media" overview for the entire Southern African Development Community (SADC) region; and, new in 2005, a review of government policies that do not include sufficient involvement of civil society organisations and those most affected by these policies (called the African Media Barometer - ABM).


15. Johns Hopkins Bloomberg School of Public Health Center for Communication Programs

  • Be a Man Campaign - Uganda

    Young Empowered and Healthy (Y.E.A.H.), with support Johns Hopkins Bloomberg School of Public Health Center for Communication Programs through the Health Communication Partnership, launched the "Be a Man" campaign during the June 2006 World Cup football (soccer) broadcasts on national television. The campaign, which was estimated to reach 9 million viewers nationally, aimed to encourage young men to reflect on the costs to themselves and Ugandan society of "traditional" male attitudes and behaviours that perpetuate power imbalances in their relationships with women and contribute to an increase in HIV infections, particularly among married couples. Television spots that modelled non-traditional, more positive attitudes and behaviours were broadcast during the 2006 World Cup. These spots were followed by radio ads, training sessions and discussion groups with men, newspaper articles, radio programmes, and messages on the radio drama series "Rock Point 256".

    Contact Vincent Kiwanuka

16. International Institute of Communication and Development (IICD)

  • Kalomo Bwacha Women ICT Club - Zambia

    Supported by the IICD and Step Out Firm, this is a communication initiative revolving around a resource centre in the rural district of Kalomo, some 400 kilometres south of Lusaka in Zambia. The centre engages women in using ICT as part of an effort to transform the face of the district, socially and economically. Participants work to improve other women's money making activities by using the internet to market their produce. The hope is that this approach will help foster economic growth in a place which is mainly dependent on farming and which has very few companies offering jobs to indigenous people.

    Contact Annemiek van Schie OR

17. Inter-American Development Bank (IDB)

  • Equity and Social Indicators: Monitoring the Millennium Development Goals (EQXIS)

    EQXIS was developed by the Poverty and Inequality Unit of the Sustainable Development Department of the IDB. Available in English and Spanish, this online information tool presents disaggregated estimates for 30 Millennium Development Goal (MDG) indicators and other social indicators by gender, region, ethnicity, and income quintiles for 4 points in time and 20 countries of Latin America and the Caribbean.


18. Healthlink Worldwide

  • International Memory Project (IMP) - Global

    This is a collaboration between the National Community of Women living with HIV (NACWOLA) in Uganda and Healthlink Worldwide - alongside a group of partners from Ethiopia, Tanzania, Zimbabwe, and Kenya. Healthlink Worldwide developed the approach on which this project revolves and they have also started to work with a partner organisation to pilot memory work in 3 states in India. The approach is specifically aimed at helping children who are faced with the prospect of losing their HIV-positive parents to communicate with their parents about these life-changing events - thereby hopefully meeting their emotional, social, and spiritual needs. At the core of the IMP is the "memory book", envisioned as a tool that can support children by bolstering their sense of identity and by facilitating communication within the family and wider community. The content of this book is created by the individual (or family) writing it and can contain various memories and information, including that related to the health of family members which can assist in communication around disclosing a family member's HIV status to a child.

    Contact Andrew Chetley

19. Fundación Nuevo Periodismo Iberoamericano (FNPI)

  • Collection of New Journalism [Colección Nuevo Periodismo]

    This collection makes accessible to the Spanish-speaking public the ideas and the experiences of some of the better-known international journalists and teachers at FNPI, based in Cartagena, Colombia. The contents include: anthologies [antologías] - journalistic texts such as chronicles and reports, masters [maestros] - in-depth interviews of teachers of Latin American journalism; workshop books [libros del taller] - information on journalistic quality, journalistic types, ethics, and cultural journalism; and manuals [manuales] - texts of reflection and theory for best performance in the profession.


20. Ford Foundation

  • Sexuality and Social Change: Making the Connection Strategies for Action and Investment

    by Sarah Costa and Susan Wood

    This report is an effort by the Ford Foundation to stimulate conversation about, and to spur action and investment in, work focusing on the role of human sexuality in healthy human development. It is part of the Foundation's larger effort to respond to the lack of information and theoretical understanding in this field by supporting social science research and training, advocacy, and public education on sexuality, sexual health, and sexual rights. The report is a synthesis and summary of the findings generated by a year-long, worldwide consultative process. Participants in the consultation identified the following principles as fundamental in reaching the long-term goal of improving sexual health and promoting sexual rights: enlarging and strengthening the knowledge base; capacity-building; advocating for policy and social change; and encouraging collaboration. Communication-centred themes to emerge from the process were: including the voices and realities of people of all ages in diverse communities; promoting a positive approach; and addressing linkages between sexuality and underlying major social issues.

    Contact Sarah Costa OR Susan Wood

21. Food and Agriculture Organization (FAO)

  • Avian Influenza Control and Eradication: FAO's Proposal for a Global Programme

    This document presents the FAO's vision for a Global Programme for avian influenza control and eradication. It identifies 4 components of the programme: the need to address global and regional co-ordination of the programme; support to infected countries in their efforts to control the disease; assistance to countries at risk of introduction of the disease; and provision for immediate support for any newly infected country to ensure quick and effective control. One of many activities will include facilitating information exchange between donors, agencies, regional organisations, national governments and the international community. Along with providing inputs, including equipment, vaccine and other consumables to assist government authorities in the implementation of disease control, this document also proposes communication and public awareness and capacity building, training and education.

    Contact Akiko Kamata OR Carolyn Benigno

22. Department for International Development (DFID)

  • Voices of Change: Strategic Radio Support for Achieving the Millennium Development Goals

    by Dr. Andrew Skuse

    Published by the Information and Communication for Development (ICD) team of the DFID, this paper provides a summary of the scope of radio's involvement - and its potential and actual impact - in fulfilling the broader goals and targets of the United Nations Millennium Declaration. To begin, the document explores the ways in which radio can play - and has played - a role in raising public awareness and support for the MDGs, which the author suggests is "critical to their achievement". Additional chapters detail how radio has been used in specific contexts and ways around the world to sustain livelihoods, help people claim a voice and be heard, support better health and education, and prevent/mitigate conflict and natural disasters. The paper's core premise is that ICD initiatives are central to upholding the rights of economically poor people to receive and share information - and thus lie at the core of poverty reduction efforts.

    Contact OR Andrew Skuse

23. Canadian International Development Agency (CIDA)

  • Capacity Building for the Forum for Agricultural Research in Africa (FARA) Project - Africa

    This effort to address the communication needs of FARA, an umbrella organisation bringing together and forming coalitions of major stakeholders in agricultural research and development in Africa is supported by CIDA. The project is designed to support the growth of FARA, which uses communication and advocacy approaches, to act as a liaison between international agricultural research organisations, such as the Global Forum for Agricultural Research, and African national and sub-regional organisations. FARA plays a role as a catalyst in bringing together the various stakeholders (research institutions, research systems, non-governmental organisations, donors, farmers, and private firms) and encouraging them to negotiate and cooperate on agricultural research issues of mutual interest. CIDA hopes to foster FARA's work in these areas through capacity building activities.

    Contact Monty P. Jones OR

24. Communication for Social Change (CFSC) Consortium

  • Who Measures Change? An Introduction to Participatory Monitoring and Evaluation of Communication for Social Change

    by Will Parks with Denise Gray-Felder, Jim Hunt and Ailish Byrne

    Published by the CFSC Consortium, this report is an introduction to establishing a participatory monitoring and evaluation (PM&E) process to assist in the measurement of CFSC initiatives. It is based on the premise that CFSC practitioners should facilitate the development of M&E questions, measures, and methods with those most affected and involved rather than apply predetermined objectives, indicators and techniques. After defining CFSC and the broad purpose of monitoring and evaluation, the report explains why a participatory approach to monitoring and evaluating CFSC is useful. It goes on to discuss key PM&E principles and 'moments' or steps in establishing a PM&E process. Two 'tools' are offered to help readers learn more about and discuss: (1) potential M&E questions and indicators; and (2) PM&E data collection techniques.


25. Asociación de Comunicadores Sociales Calandria

  • Campaign: "Youth Bluntly Promoting Healthy Sexuality" - Peru
    Implemented by Calandria, this communication campaign was carried out in September of 2005 in Iquitos, Peru with the objective of teaching local adolescents about their sexual health and rights. The main strategy for the development of this campaign was through a participatory workshop in which adolescents and youth worked together to form a collaborative creative design for the campaign. The activities of the campaign included: a caravan of youth - who wore costumes, carried placards, and distributed information, travelling through the city to announce the start of the campaign; an event that included games, a theatrical play, a video shown on a gigantic screen, a public debate, and informational and creative booths; another event that took place over 8 hours in which information was offered through information booths, and games, competitions, and creative activities; and the recording and broadcast of a jingle written by the participating youth.

    Contact Javier Ampuero Albarracín

26. Bernard van Leer Foundation

  • Regional Radio Project (RRP) - Caribbean

    Launched in June 2004 by Parenting Partners and the Caribbean Support Initiative (CSI) with support from the Bernard van Leer Foundation, the RRP is an initiative to establish partnerships with a number of local (community) radio stations in different Caribbean countries, with a view to strengthening local capacity to develop and produce local radio programmes for families and children. In addition, it seeks to improve the level of exchange and dissemination of information on early childhood development (ECD) and parenting practices between local radio stations in Dominica, Grenada, St. Lucia, St. Vincent & Grenadines, and Trinidad & Tobago. RRP also uses interpersonal communication and partnership to build the capacity of community media to share information with parents and early childhood educators about such issues as: poverty/unemployment, child health and education, parental stress, abuse, illiteracy, parent-child communication, discipline, impact of drug/alcohol use/abuse on family, migration, teen pregnancy/early parenting, relationship building, and fatherhood.

    Contact Colleen Wint-Smith OR

27. British Broadcasting Corporation World Service Trust (BBC WST)

  • HIV/AIDS Knowledge, Attitudes and Practices in India: Baseline Survey 2005

    Key Findings Report

    Since 2001, BBC WST has conducted a mass media campaign on HIV/AIDS in partnership with the Indian Ministry of Health and Family Welfare's National AIDS Control Organization (NACO), and with the public TV broadcaster Doordarshan (DD). A new phase of the project commenced in early 2005, and new programming went on air nationwide on DD beginning in September 2005. In order to assess the impact of this new phase of the project, and to gain up-to-date information about awareness and behaviour, the Trust undertook a baseline study. This report includes the findings from that study. Based on the observation that exposure to the medium of television (through DD) has had a direct impact in promoting HIV/AIDS awareness, BBC WST suggests that future communications activities and media campaigns make it a priority to reach out to women in rural areas, men and women with limited or no literacy, and men and women who do not watch or have access to television.

    Contact Lubna Khan OR

28. Agencia de Noticias dos Direitos da Infancia (ANDI)

  • Evaluation of Agencia de Noticias dos Direitos da Infancia (ANDI)

    ANDI works to contribute to the development of a journalistic culture which actively investigates the situation of Brazilian children and youth who are at social risk. Through the use of various communication strategies, ANDI attempts to increase journalistic quality and accuracy by praising social projects and responsible reporting, offering news guidelines, researching facts and personalities, and collecting data relevant to the protection and media coverage of adolescents' and children's rights. In 2005, ANDI's work spanned 11 states in Brazil and 10 countries throughout Latin America. This PowerPoint presentation begins by exploring the strategies and methodologies that inform ANDI's communication-centred work. The presentation then offers an impact analysis focused on the following themes: the influence on media agenda setting and the increase in media coverage on issues related to children and adolescents. It concludes with an exploration of challenges that ANDI hopes to address in the next 5 years.

    Contact Veet Vivarta OR


The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

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