Author: National Creative Director, BBC Media Action India Radharani Mitra, orignially posted June 19 2017 - "Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever." - Native American proverb
I recently spent the day in a San Diego hotel room with 49 people who are obsessed with telling stories. Focused on overcoming public health and social justice challenges, we were gathered to discuss how to design, develop, monitor and evaluate communication responses based around storytelling.
The day we spent together was a story in itself: interesting characters…full of discovery…with not a single dull moment! I hoped it would never end, so, to re-live the thrill of it all, I thought I would share some of my highlights from the fabulous talks I heard: