A community-based natural resource management project, CMGRWSSP works directly in 28 villages is an effort to provide in-village water security to a larger group of 82 villages in Bhavnagar District, Gujarat, India. Specific aims include improving access to safe drinking water and thereby reducing the incidence of water and sanitation related diseases, as well as upgrading/developing water supply and sanitation systems at the village level by building the capacity of village-level institutions in technical, financial, and social areas. In this regard, CMGRWSSP is also a broader effort to achieve equity, transparency, and participation from all, which organisers say is "easier said than done because we face political, caste and economic hurdles and the dynamics keep changing with each village." The programme strategy consists of community participation, cost recovery for operations and maintenance, hygiene promotion, and gender-sensitive programming. There are three distinct components built into the project:

1. readying the community to own, operate, and maintain the water supply and sanitation systems, as well as to pay for the operations and maintenance
   of the systems
2. constructing water supply and sanitation systems in the 82 villages
3. building sanitation and hygiene awareness on the part of the communities.

The Jalsankalp Project builds on CMGRWSSP's third component by using personal contact and video technology to document the work carried out by each water committee. To begin, organisers conducted a survey to locate project villages that have a dish antennae and to find out the number of home connections. Organisers chose a village that is active in water, sanitation, and hygiene activism. A news and interviews format was developed for the video, keeping water care, sanitation, and hygiene activities in focus. CEE explains that "Opinions, information and wisdom all flowed through the one hour video."

A central strategy of the Jalsankalp video project, as reflected in its title ("All Stars All Castes") and in its implementation, is community participation. This communication strategy is significant both in terms of the objectives of the CMGRWSSP programme, and as part of an effort to make all community members aware of the importance of their perspectives - to help them see that they are being "listened to", that their experiences and opinions matter. Captions in one Jalsankalp publication refer to "experiencing the power of being on camera and TV" and "watch me on TV".

Specifically, organisers began the actual production process by meeting with the Sarpanch or village head, Pani Samiti members, teachers, and Talati Mantri (land record officer) to explain the purpose of the video. The video includes people from all castes and economic backgrounds, with key persons chosen such as women Pani Samiti members, youth, teachers, doctors, health workers, school children, and the user community. The Sarpanch, who is also the president of the village water committee, provides a guided tour of the construction work being carried out for water and sanitation for the village. In addition, through interviews and using live footage, organisers speak with community members of both sexes and all ages, asking what they perceive to be the quality of the village water committee's work, how they feel that issues are discussed and solved, and whether the water committee presents the facts correctly.

After online editing through the camera function, the tape was transferred to a compact disk and given to the village dish operator for transmission in the evening. It was then broadcast through the village dish antennae, which has 50 to 60 connections. CEE comments that "This was announced in the afternoon hence people were curious. Viewing the video output with families, it was interesting that for the first time they were seeing their village on screen, they were able to recognise the people and opinions spread through out the village. It also allowed the village head to put his point forth and gain some popularity for the good work. People were nasty in the village wherein the water commiteee was laid back. But that helped the water committee to get charged and enhance the pace of the work."

Environment and Health (Sanitation).

CEE explains that "All in all we were able to carry out these activities becasue we have been working here since the last 6 years. We have a good rapport and we know the people by their name. This also helped to share the real concerns and not gloss over. The video was shown repeatedly because it had people from the village and it was within their control. But the government officials were a bit vary of this experiement. They have refused to even view the video least their work is seen in bad light...Sensitivity to the issues and depicting them in the correct manner is...important."

Established in August 1984 as a Centre of Excellence supported by the Ministry of Environment and Forests, Government of India, CEE is affiliated with the Nehru Foundation for Development (NFD). CEE, a national institution with headquarters in Ahmedabad, works to "improve public awareness and understanding of environmental issues with a view to promote the conservation and wise use of nature and natural resources." WASMO, a registered autonomous society, is responsible for facilitating the implementation process of CMGRWSSP.