This conference will explore options for leveraging commercial entertainment media (TV, radio, film) and new media (cell phone apps, SMS, social media, internet) for development impact in finance, health and other sectors, by facilitating greater access to data and research from the World Bank Group and other sources.



Panel 1: Transmedia and 360° Communication Strategies

Panel 2: Alternative Approaches to EE

Panel 3: Experiences from the Field – How EE Supports Development Impact

Panel 4: Working in Partnerships for Greater Impact in EE



Special Guests



Mahmoud Mohieldin

Managing Director, World Bank Group



Rahul Bose

Indian Actor, Screenwriter, Director, and Social Activist



Miguel Sabido

Mexican Dramatist and Pioneer in Entertainment Education



Fred Cohen

Chairman, International Academy of Television Arts and Sciences



Martine Bouman

Director, Center for Media and Health, The Netherlands



Sandra de Castro Buffington

Director, Hollywood Health & Society



Usha Bhasin

Additional Director General, Doordarshan, Public TV  Broadcaster of India



Rob Burnet

Director, Well Told Story and Creator of ShujaazFM, Kenya



Monday, June 20, 2011

9:00am - 5:00pm

Black Auditorium

World Bank - H Building

600 19th St. NW

Washington D.C. 20006


RSVP is required with name and affiliation.

Please email us at by June 15, 2011




CGAP, the Financial and Private Sector Development Network,

the World Bank Institute, and the Russia Trust Fund for Financial Literacy

For more information, please contact:

Margaret J. Miller -

Rocio Schmunis -