This 10-day intensive course is designed to provide training in the creative design process for Social and Behavior Change Communication (SBCC) materials from the strategy/creative brief to final materials. The course addresses both theoretical and practical aspects of materials development and will include an introduction to the design process, how to plan a multi-media SBCC campaign, and an introduction to designing print materials, social media, TV/video, and radio programme for health communication, including pretesting of SBCC materials. The course is being organised by the Department of Journalism & Communication, Makerere University, in collaboration with African Network for Strategic Communication in Health and Development (AfriComNet).
Course objectives are to:
- familiarise participants with the creative process for developing SBCC materials from the creative brief/strategy to final materials;
- build skills of participants to design effective SBCC materials for print, radio, TV, and new media in various formats;
- teach participants how to integrate new media/social media messages into existing and SBCC programming; and
- empower participants to manage the production processes and relationships with ad agencies in designing effective SBCC materials.
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Deadline date: December 1, 2013
The course is designed for health communication professionals and programme staff with prior training in strategic communication, who are involved in health and development communication materials development at local, national and/or international levels. The cost of the course is UGX 1,035,500 which covers course materials, breakfast and lunch, and refreshments.
To apply, participants are requested to send a letter of application (maximum one page) explaining how this training will benefit them, and their expectations from the training together with a CV and evidence of prior completion of a course in strategic health or development communication course. Please include your email and telephone number.