Apr 3 2011 - Apr 7 2011

Soul City Institute for Health and Development and the University of Witwatersrand, School of Public Health have collaborated in the development of a new concentration in social and behaviour change communication (SBCC) short courses within the University of Witwatersrand's Masters of Public Health programme.

According to the course organisers, social and behaviour change communication (SBCC) has a critical role to play in promoting health and wellbeing, preventing illness, and assisting with health literacy to bring people into the health system appropriately and ensure compliance with treatment measures. Theory is fundamental to understanding the factors underlying human behaviour and barriers to health-related behavior change and health seeking. Skills in applying theory is critical to capacity development in designing, implementing and evaluating programs addressing health issues such as HIV/AIDS and other infectious diseases, and maternal health.

This course seeks to develop the capacity of the professionals:

  • To describe behavioural and social theories and models that are linked to health outcomes such as HIV/AIDS and other infectious diseases at individual, interpersonal, community, and societal levels. Examples of these theories include: Transtheoretical model, health belief model, social cognitive theory, social networks, diffusion of innovations, and social ecological model.
  • Apply theories to designing health communication programs and interventions, as well as research in these areas.

For more information on how to register for this course, please use the contact details below.