Examples from most recent evaluation: April 2002

Access:

The majority of respondents participated in at least one campaign activity, with more men (83%) than women (63%) participating. Peer educators were the primary source of reproductive health messages; more than 80% of youth felt that community and religious leaders supported the peer educators.

Increased discussion of development issues:

60.4% of young men (and 41.0% of young women) in the intervention group reported more community openness in discussing youth sexuality issues, as compared to 32.7% of males and 13.3% of females in the control group.

Knowledge shifts:

Among young men in the intervention group (p < 0.01), 85.5% (versus 57.1% in the control group) knew where to get condoms; 70.0% (versus 37.7% in the control group) knew how to use condoms.

Attitudes:

Again, among young men in the intervention group (p < 0.01), 77.5% (versus 53.0% in the control group) were willing to use condoms; 69.5% (versus 30.6% in the intervention group) advocated for condoms.

As compared to data collected one year prior to this survey, young women had higher odds (1.27) of contemplating abstinence when they perceived their community to be more open to discussing reproductive health issues.

Practices:

The campaign was effective in improving preventive behaviour such as condom use at last sex, which was higher (p < 0.01) in the intervention area than the control (47.6% versus 24.1% for men and 27.0% versus 2.7% for women, respectively). Young men who participated in a larger number of campaign activities showed significantly higher odds (1.24) of using a condom at last sex as compared to one year prior to the survey.

Source

Communication Impact! [PDF] June 2003, Number 16; and letter sent from Kim Martin to The Communication Initiative on June 27 2003.

For full evaluation and more information, contact:

Kim Seifert

Program Officer

ebraud@jhuccp.org

OR

Amelie Sow

Program Officer

asow@jhuccp.org

OR

Fannie Fonseca-Becker, DrPH

Senior Research and Evaluation Officer

ffbecker@jhuccp.org

OR

Guillaume Bakadi

Guinea Country Representative

gbakadi@biasy.net

OR

Kim Martin

Johns Hopkins University

Bloomberg School of Public Health

Center for Communication Programs

111 Market Place, Suite 310

Baltimore, Maryland 21202, USA

Tel.: (410) 659-6140

Fax: (410) 659-6266

orders@jhuccp.org

Communication Impact! [PDF] June 2003, Number 16