The World Log shows real stories and discussions from development work around the world in what is meant to be an accessible way. Entries are plotted on Google maps and marked by topic, making blogs easily available to those not versed in blog search tools. The platform was heavily promoted during the European Development Days through several official sites such as the Swedish Ministry for Foreign Affairs, the Swedish European Union (EU) Presidency website, and the Sida website. As an aggregator, the goal of the platform is to drive as many people as possible to the blogs and engage them in actual development work discussions and activities from around the world.

Registration for the site is free and takes roughly 10 minutes. Those who blog about development may copy and paste their RSS feeds into their World Log profiles. They can set up standard tags for entries, such as the countries they work in or write about and the issues they regularly address, such as AIDS or water. This way, when someone searches for articles, blogs, and discussions about, for example, water, properly tagged articles appear. Specific tags for each article can be added. For example, if a blogger regularly writes about agricultural development in Rwanda but writes a blog entry about women's issues in Central Africa, he or she can tag that specific blog entry to reflect the different topic.

In addition, newsletters, photos, and videos are all supported and encouraged; all that is needed is the RSS feed. The platform also supports discussions and comments based on entries so that bloggers can follow what readers are saying. Readers who click on an entry are directed to the original site so the blogger registers the hit. Organisers have developed a widget that can be embedded in a site so readers see ongoing discussions and topics on the World Log related to what is written about. Badges are also available for attaching to sites to show affiliation with the World Log.

Development Assistance.