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Calificación promedio: 3.51 out of 5 (43 ratings submitted)
Theory of Planned BehaviourTheory SummaryThis theory builds on the Theory of Reasoned Action by adding a third determinant - perceived behavioural control. This component represents a person's beliefs about his or her ability to perform the behaviour in question. This source claims that in the context of health behaviour, the Theory of Planned Behaviour can be expected to provide a better framework for understanding people's actions than the Theory of Reasoned Action. In particular, the model underscores the importance of assessing the extent to which target audiences possess the information needed to carry out a promoted action; the skills, resources and opportunities to act; and the support of other. ![]() Reseñas relacionadasFuenteAlcalay, Rina & Bell, Robert "Promoting Nutrition and Physical Activity Through Social Marketing", 2000: page 11 - click here for the PDF version of this paper. Puesto en el sitio Communication Initiative - Julio 15 2003 Última Actualización - Julio 29 2003 ¿Qué tan útiles para su trabajo le parecen la información y los contactos en esta página? Envíe sus comentarios (comentarios de otras personas abajo)COMENTARIOS ENVIADOS |
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The TPB is one of the strongest in terms of broad application. When coupled with other message design and persuasion models, it offers a campaign model that easily lends itself to evaluation. The page description does not link the theory to some of the critical elements preceding attitude, norms and beliefs that need to guide this approach.
Contained no salient information to help me understand the concept.
Very immportant for flied officers in the area of public Health. Zambia Kalomo.
thank you so much