In order to inform household poultry breeders about avian influenza and to give them the means and motivation to play a role in helping prevent it, MPFP used a variety of communication tools. For example, appoximately 20,000 information brochures were distributed, and a beneficiaries' programme guide was published. In addition, CNFA hosted 400 information seminars and on-the-spot presentations. Almost 10,000 household poultry breeders participated in these activities.

The mass media played a role in sharing information with rural inhabitants, as well as poultry breeders. Some of those who built model poultry farms were interviewed by journalists, who wrote stories to appear in local newspaper articles. Seventy-nine articles were also published in regional and national newspapers. In addition, radio broadcasts and television shows featured avian flu prevention information; organisers estimate that approximately 100,000 rural dwellers were reached through these channels.

Natural Resource Management, Health.

CNFA indicates that, according to official statistics, there are about 20 million domestic birds in Moldova, out of which 90% are located in households in rural areas.