Developed by the Communication for Social Change (CFSC) Consortium, this reference guide aims to provide an easy-to-use summary of key principles of communication for social change and how it can be evaluated. The participatory process that the Consortium recommends is called Participatory Monitoring and Evaluation (PM&E). It is a widely recognised approach that actively involves members of a community in conducting and managing the evaluation process. Using a Question and Answer format, the guide discusses:

• What is Communication for Social Change (CFSC)?
• How does CFSC help people involved in HIV/AIDS prevention and care efforts?
• How do we know if CFSC is working?
• What is Participatory Monitoring and Evaluation?
• What will help us to evaluate CFSC in a participatory way?
• What are the stages of Participatory Monitoring & Evaluation?
• What are indicators?
• Can you give examples of CFSC progress markers or indicators?
• How can we help community members check and make sense of what indicators show?

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