Lawrence W. Green and Marshall Kreuter

2005

This publication provides an overview of the principles and processes of health promotion planning. It is, according to the publishers, a resource for students and practitioners in any discipline whose programmes will include a significant health education or health promotion component.

This book is produced by the creators of the PRECEDE-PROCEED model and expands on that model. The publishers list the following features of this publication:

• Introduces a flow diagram or algorithm to help users of the PRECEDE-PROCEED model find more efficient starting points and skip stages that are previously developed.
• Clarifies the presentation of epidemiological, behavioural, and environmental assessment phases of the PRECEDE-PROCEED model by merging them into one phase and one chapter.
• Expands upon the notion that this new iteration of the PRECEDE-PROCEED model will help planners as they tackle health issues that are embedded in ecological complexities.
• Integrates the evaluation considerations into each phase, rather than leaving that subject to a later chapter. Formative evaluation and the establishment of goals and objectives and baseline measures during the earlier assessment or diagnostic phases are now discussed in earlier chapters as part of the evaluation process.
• Integrates technological tools throughout the application chapters.
• Addresses the opportunity presented by the explosion of new research and development to fill the gap between the assessment phases and the evaluation phases, with more specific guidelines to the selection of interventions to match the population needs and contextual circumstances, using theory and previous research and evaluation compilations to guide the intervention mapping process.
• Offers coverage appropriate for all health professionals and health science students who would apply educational and ecological principles to their planning of health programs (not just health education programs).
• Links the book to its companion author-maintained website, which provides links to the rest of the World Wide Web, streamlined internal links to a bibliography of over 900 published applications of the Model, updated headlines, milestones and benchmarks, PowerPoint slides with animated (build) features of some of the more complex graphs and charts that appear in the book, and links to related material in several other books published by the authors and by McGraw-Hill.

Table of Contents

1. A Framework for Planning
2. Social Assessment Participatory Planning and Situational Analysis
3. Epidemiological Diagnosis, Health, Behavioral and Environmental
4. Educational and Ecological Diagnosis
5. Program, Administrative and Policy Design: Turning the Corner from Formative to Process Evaluation, From Precede To Proceed
6. Applications in the Communities
7. Applications in Occupational Settings
8. Applications in Educational Settings
9. Applications in Health-Care Settings

Click here to read more about this publication on the McGraw Hill website.

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