Community participation was a central strategy. Regional and district working groups made up of local leaders and representatives of local NGOs and various ministries met regularly to review campaign strategies and to coordinate activities, like campaign launches. The launches included large events developed for youth by youth that were covered on rural radio and national television. Local and regional political and religious leaders publicly endorsed the activities.

The regional working groups also supervised the process of identifying peer educators, which included an equal number of boys and girls. Parents and community health workers participated in this recruitment process. PRISM trained peer educators to provide both information about preventing HIV/AIDS and unintended pregnancies and referrals to service providers. They reached peers throughorganised community events (soccer and street shows), social gatherings ("grains" and "seres"), and health centre outreach. The latter initiative involved training 22 health providers from 20 health centres in technical issues and interpersonal communication. These personnel worked closely with the peer educators.

Community business owners, media, and artists were also central. 150 owners of cafés, tailors, and hairdressers decorated their shops with campaign logos (featuring the slogan "My right - Information; My duty - abstinence or condom use"). Following training, 8 theatre groups gave performances on health issues. 16 interactive radio programmes were broadcast twice weekly on rural radio in the local language (Maninka). Radio spots were also broadcast before the evening news. Campaign organisers also showed movies and documentaries on STIs, HIV/AIDS, and problem pregnancies. Local working groups organised the broadcasts with support from PRISM and also distributed promotional materials such as T-shirts, hats, balloons, and brochures.

Youth, Sexual Health, Family Planning, HIV/AIDS.

Guinea currently has an HIV prevalence of 2.5% among youth, 2.3% among pregnant women, and 43% in certain pockets of the population such as commercial sex workers.

"Our research found that both males and females reported increased community openness in discussing youth sexuality in the areas where we implemented the campaign," said Guillaume Bakadi, CCP's Country Representative in Guinea.