Serialised radio drama which began in July 1993, and was broadcast twice weekly nationwide save the region of Dodoma, a control area. 57 educational values were identified in the culturally appropriate drama. The soap opera rewarded positive behaviours and punished negative behaviour consistently, but also kept the drama highly entertaining and emotional to keep listenership high. Epilogues summarised each episode to reinforce educational messages.

Family Size, Family Planning Methods, HIV/AIDS

Tanzania has an extremely high growth rate, and family planning is seen as a necessary initiative to prevent global population increases. Television has a very limited range in Tanzania, and therefore radio based communication is seen as the most effective means of reaching people. "Twende na Wakati" is a radio soap opera based on Miguel Sabido's theory-based entertainment-education strategy.