Most Recent Knowledge Shared from the Network

January 2, 2018

MIRA Channel Case Study by UNESCO-Pearson Initiative for Literacy

Launched in 2012 by the Indian organisation ZMQ Development, MIRA Channel is an integrated mobile phone service providing communication and information tools for maternal and child health care to...

December 15, 2017

Cleaner, Happier, Healthier: Sesame Workshop's Water, Sanitation, and Hygiene Intervention among Low-Income Groups in Bangladesh and India

This paper evaluates a pilot intervention of Sesame Workshop's "Cleaner, Healthier, Happier" multi-media health communication approach promoting water, sanitation, and hygiene (WASH) knowledge,...

December 13, 2017

De Taali

"With an entire programme focusing on adolescent empowerment, girls who have been raised in a culture of silence are getting the courage to raise and voice their concerns and opinions." - Supriya...

December 12, 2017

A novel approach to maternal health in Nigeria

Author: Producer Trainer for BBC Media Action in Nigeria Akile Gojo, originally posted December 5 2017 - Earlier this year, after a day of training producers at one of our partner radio stations in...

December 5, 2017

How can media and communication address violence against women and girls?

Authors: BBC Media Action Gender advisors Kanwal Ahluwalia and Elanor Jackson, originally posted November 30 2017 - We are often asked what a gender transformative project looks like. A gender...

November 30, 2017

Who Cares What Others Think? The Role of Latinas' Acculturation in the Processing of HPV Vaccination Narrative Messages

"[H]ealth campaigns can be used to change beliefs and teach new behaviors, as long as they account for the fact that the audience's cultural background and social environment can either reinforce or...

November 30, 2017

How Young Feminists Resist: A Comic Book

This comic book, created by Dee Mathieu Cassendo in collaboration with the Young Feminist Activism (YFA) team at the Association for Women's Rights in Development (AWID), visually depicts the...

October 24, 2017

The story of Story Story: 13 years of drama making a difference in Nigeria

Author: BBC Media Action Nigeria's Head of Production and Training Deji Arosho, originally posted October 20 2017 - After more than 13 years, over 500 episodes and even a visit from The Queen, Story...

Syndicate content

Recently Joined The CI Network


Efectos de la serie dramática radial Gama Cuulu en cuanto a cambios en el comportamiento sobre VIH en Zambia

No votes yet
Tomado de la Página de Facebook de March Zambia
May 8, 2012

El estudio fue realizado por Joan Marie Kraft, Yujia Zhang y Michael Mosour del U.S. Centers for Disease Control and Prevention, Atlanta, Georgia; Zelee Hill del Institute of Child Health, University College London, London; Ian Membeu y Phillimon Ndubani del U.S. Centers for Disease Control and Prevention, Lusaka, Zambia; Elizabeth Onjoro Meassick del World Vision International, Nairobi y Mwendalubi Maumbi de March Zambia, Livingstone.

Este estudio se ejecutó bajo la estructura de una estrategia en Zambia llamada MARCH (Modeling and Reinforcement to Combat HIV/AIDS), como parte de un plan de comunicación para el cambio de comportamientos efectuado en el 2006. 


Para la medición se realizó una evaluación pretest y un postest (antes y después), con un diseño comparativo grupal, evaluando los cambios del 2006 al 2008 en ambas provincias. Se tomó una muestra de 1500 entrevistas por año, enfocadas en el uso del preservativo y la prueba de VIH. Con esta muestra, se hizo una selección por varias etapas, seleccionando (a) distritos, (b) enumeración estándar de las áreas (SEAs), (c) hogares y (d) individuos, para la aplicación de la prueba.


En cuanto a  los cambios de comportamiento, estos aumentaron en el tiempo. El uso del condón se elevó en la provincia del Sur, pero decreció y luego aumentó de nuevo en la provincia del Oeste. La prueba del VIH aumentó dramáticamente en ambas provincias, con un porcentaje mayor en la provincia del Sur.

Finalmente, se encontró que la escucha  o la identificación con el personaje estaba asociada al uso del condón en la provincia del Sur en 2007 y 2008. 


Por otra parte, se encontró que más de la mitad de los participantes había escuchado algún programa de radio sobre VIH diferente a Gama Cuulu, en el último año antes de la entrevista. Entre las personas que escuchaban mensualmente, conocían a los 5 personajes transitorios y obtuvieron puntajes en la identificación que estuvieron en la media de la distribución, con una significancia estadística, pero con mejoramientos modestos en el tiempo.  

Por su parte, en el 2008 se encontró que los oyentes pensaban que los personajes eran solo moderadamente como ellos o que algunas veces entendían lo que los personajes pensaban.

Oprima aquí para ver el estudio completo (en inglés).

Post new comment

Community Dialogues for Child Health: Results from a Process Evaluation in Three Countries

Your rating: None (1 vote)
Sandrine Martin
Publication Date
April 1, 2014

Malaria Consortium

"The use of visual tools and local languages enables community-based facilitators, who receive a two-day basic training, to generate participatory discussions through sharing of testimonies among participants."


Malaria Consortium website on September 25 2014; and email from Sandrine Martin to The Communication Initiative on October 17 2014.

Post new comment

AIDucation 20-10: Taking Control of TB

Your rating: None (3 votes)
Edwin Mavunika Mapara, BScHB, MBChB, DTM&H, MSc
Publication Date
Publication Date: 
November 1, 2010

This book is about tuberculosis (TB), HIV infections, and AIDS education (AIDucation). It is about empowering communities to prevent TB and HIV infections. It is about caring for those living with TB, HIV, and AIDS. According to the author: "AIDS and TB, 'the deadly two' are public health concerns that have devastated the global village. Africa has been grossly affected and accounts for more than 70% of the human tragedy. There is no cure for AIDS. There is a cure for TB.

Paperback US$19.99, eBook US$9.99
Number of Pages: 



Email from Dr. Edwin Mavunika Mapara to The Communication Initiative on August 15 2011.

World Cup in My Village

Your rating: None (1 vote)

As part of the United Nation's Children's Fund (UNICEF) World Cup in My Village Project, initiated during the Fédération Internationale de Football Association (FIFA) World Cup 2010 in South Africa, the Children's Radio Foundation and local partners in Mongu, Zambia, and Rubavu districts in Rwanda worked with young people to produce radio shows and videos that were broadcast during open-air public viewings of the World Cup football matches. The programme was designed to use the power of football to communicate with young people and encourage them to make their voices heard.

Communication Strategies: 

The public viewing areas were mounted using inflatable air screens and satellite dishes, often in locations with no electricity, in football pitches, open fields, community schools, and refugee settlements. In Zambia, the screens were moved around each night and, according to organisers, viewings attracted 12,000 people. Earlier viewings took place in community schools and later screenings took place at a United Nations High Commission for Refugees (UNHCR) refugee settlement 8 hours away from Lusaka, the capital city of Zambia. The public viewing spaces were also used for community events such as youth football games and educational activities on HIV/AIDS awareness and prevention. According to UNICEF, 20,000 people in Rwanda who are living in isolated communities and are cut off from mainstream sources of information, made use of the public viewing areas in their communities.

As part of this initiative, the Children's Radio Foundation trained groups of young people in each country as youth journalists. In the radio and video workshops, young people learned about interviewing techniques, how to express their opinion clearly, and production of media pieces. Using audio recorders, cameras, and flip video cameras, young people were encouraged to report on issues affecting young people in their communities and to share their experiences and concerns with the rest of the world.

The youth-produced pieces were broadcast and live talk shows held during half-time at the public viewings, complemented by public service announcements on education, child rights, health, and other issues. Programmes were also broadcast on local, national, and international radio stations, and content was posted on the CRF website and disseminated via other social media platforms.

Following the conclusion of the World Cup, the young journalists in Zambia have arranged to work with reporters at a local community radio station to create regular youth programming and to host a talk show for young people in their communities. Acting as peer leaders, they are engaging young people from their communities in the programme. Many of the young journalists have also taken on the role of climate ambassadors, advocating for responsible environmental behaviour in their communities.

The inflatable screens and projectors will also be used by UNICEF Country Offices for future community activities. The project's community partner in Rwanda, Vision Jeunesse Nouvelle, is discussing the possibility of starting a youth radio station based on the philosophy "radio for young people, by young people" with the core group of newly trained youth reporters.

Development Issues: 

Children, Education, Environment, HIV/AIDS, Rights.

Key Points: 

World Cup in My Village was created as a part of UNICEF's support of the 1 Goal campaign, which is designed to get every child into primary school by 2015. The majority of media pieces produced by young people were about how education or the lack of it had affected their lives.

Many young people in Zambia who were interviewed by the youth journalists remarked that they had only ever heard football games on the radio and that it was the first time they had actually seen the players they had heard so much about.

Partner Text: 

United Nation's Children's Fund (UNICEF), Children's Radio Foundation, Vision Jeunesse Nouvelle (Rwanda), Grassroots Soccer (Zambia), and United Nations High Commissioner for Refugees (UNHCR).


CRF website and UNICEF website on September 10 2010.

Post new comment

Shuga Television Series

Your rating: None (2 votes)

Launched in November 2009, Shuga is a three-part television drama produced by MTV in collaboration with the United Nations Children's Fund (UNICEF) and the United States President's Emergency Plan for

Communication Strategies: 

Filmed in Nairobi, Shuga is designed to be a hard-hitting TV drama series that aims to lift the lid on the reckless sex lives and loves of young Kenyans and their partners. The drama series consists of three concurrent but interlinked storylines, following the complicated sex lives of a group of 'cool' Kenyan students. One of the storylines is about Ayira, a modern girl who wants it all, including her long-time boyfriend and an older man. UNICEF and PEPFAR worked out the priority messages to get across to young people, which were about the dangers of having multiple sexual partners, the need to get tested for HIV, and stigma associated with being positive.

The show was designed to be sexy without being too explicit and to talk openly about sex. The producers were careful not to be too explicit: showing underwear rather than nudity, writhing rather than body parts. But many of the 85 broadcasters in more than 100 territories to whom MTV gave Shuga still opted for a slightly censored version. According to Georgia Arnold of MTV, Shuga works because young people identify with the characters. "They are great, sexy, passionate actors and actresses and people clicked with them. The aim was to make a really good drama that people would watch. There's always going to be a didactic element, but you can make it in a way that it seeps to the back of the brain".

Episodes, as well as behind the scenes video clips, can be downloaded on the MTV Ignite website.

See below for a short musical video with music by Nonini based on the Shuga series.

According to a recent survey conducted by the Johns Hopkins University, 60% of Kenyan youth had seen Shuga, knew the main messages, and could identify lessons to be learned. Almost 50% of groups of viewers interviewed talked about the characters and messages with close friends. They also talked about it with family and acquaintances, although only 15% talked about them with a partner. More than 90% of Kenyans and 50-60% of a panel of young Zambians said they believed the show had an impact on their thinking. Kenyan participants also said they were more likely to take an HIV test after watching Shuga.

Click here to download the full evaluation.

Development Issues: 


Key Points: 

Launched in 1998, Staying Alive is a multimedia global HIV and AIDS prevention campaign that challenges stigma and discrimination associated with HIV/AIDS as well as empowers young people to protect themselves from infection. The Emmy award-winning campaign consists of documentaries, public service announcements, youth forums, and web content. Staying Alive provides all its television programming rights-free and at no cost to third party broadcasters globally in order to get prevention messages out to the widest possible audience.

Partner Text: 

MTV, United Nations Children's Fund (UNICEF), and the United States President's Emergency Plan for AIDS Relief (PEPFAR).

See video

The Guardian website and the UNICEF website on July 26 2010.

Our Future: Teaching Sexuality and Life-Skills: A Guide for Teachers Using Our Future Pupils’ Books

No votes yet
Publication Date
Publication Date: 
March 25, 2008

This guide, written in Zambia, aims to equip teachers and others with the knowledge, attitudes, and skills needed to plan and facilitate effective sexuality and life-skills lessons. It aims to motivate teachers to take some responsibility for their learners' sexual and reproductive well-being and create caring, health-promoting schools working with their communities. The guide serves as a training manual and a reference book for teachers and community educators who want to facilitate topics and activities from the 'Our Future' books in or out of school.

Number of Pages: 



International HIV/AIDS Alliance website June 18 2010.

Post new comment

Sexuality and Life-Skills: Participatory Activities on Sexual and Reproductive Health with Young People

No votes yet
Publication Date
Publication Date: 
February 1, 2008

This toolkit, an effort of health practitioners in Zambia, Malawi, Zimbabwe, and Uganda, is written to facilitate participatory learning activities with young people to equip them with the knowledge, positive attitudes, and skills to grow up and enjoy sexual and reproductive health (SRH) and well-being. It is written for peer educators and leaders, outreach workers, teachers, community workers, and others.

This toolkit aims to help provide learning activities for young people by:

Number of Pages: 



Post new comment

Global Teenager Project Zambia

Your rating: None (1 vote)

Initiated in 2001, the Global Teenager Project Zambia (GTPZ) is part of the international Global Teenager Project (GTP), an initiative launched by the International Institute for Communication for Dev

Communication Strategies: 

The overall objective of the project is to use ICTs to: connect local and international learners and teachers, developing educational content, promote cross cultural understanding, and raise ICT literacy and awareness in schools. The objectives specific to GTPZ are:

  • developing ICT skills for students and teachers across Zambia;
  • enhancing the public profile of GTP Zambia, including creating a website as well as soliciting press coverage in order to create further opportunities to expand the GTP to more schools, especially outside of Lusaka; and
  • overcoming connectivity and technical challenges by developing facilities to provide greater technical support to schools.

In Zambia, the project has included building the skills of the 11 of the 25 participating schools. A 4-day Head Teachers workshop was organised in ICT skills followed by a 2-day teacher workshop in the new features of GTP (wiki's and the GTP website). In addition, two radio shows were broadcast to raise awareness about GTP in Zambia, and a DVD was developed to showcase the GTP project and to orient new students and teachers.

The main strategy behind the Global Teenager project is the "Learning Circle" concept, developed by American educator Margaret Riel. In brief, Learning Circles are web-based, virtual environments for intercultural exchange and learning. The Learning Circle set-up works as follows: Twice a year, under the guidance of facilitators and "country coordinators", groups of 8-10 classes from different schools all over the world link up via email or the internet to form a Learning Circle. All communication is visible on the Virtual Campus website. The teacher plays a key role in the process. The classes select a theme from a shortlist of topics ranging from health, environment, human rights, globalisation, and "my life". For the next 10 weeks, the secondary school pupils in each Learning Circle email each other on that one topic, using a structured 6-phase method:

  • Phase 1: Teachers prepare their pupils to take part in the Learning Circles and learn how to manage incoming email.
  • Phase 2 (weeks 1-2): Students say "hello" to other Learning Circle schools using an open "Class Letter" introducing themselves and their school.
  • Phase 3 (week 3): Students sponsor a question for the Learning Circle.
  • Phase 4 (weeks 4-6): Students answer the sponsored questions posed in the Learning Circle.
  • Phase 5 (weeks 7-9): Students reflect upon their thoughts, summarise, and send their final report.
  • Phase 6 (week 10): Students say "goodbye" to each other; the Learning Circle is formally closed.

All discussions are conducted in English, but organisers are in the process of developing French and Spanish Learning Circles. The content of the Circles is formed by the participants themselves and as such reflect local contexts. Schools can experiment with different approaches to both learning and teaching, sharing their findings with other schools.

Development Issues: 

ICTs, Youth, Education

Key Points: 

According to organisers, while many schools in developed countries have integrated ICT skills into the curriculum, most schools in developing countries are still in this process or are getting connected. What binds them together is that most schools in developed as well as developing countries have not yet succeeded in harnessing ICTs to a specific purpose like research or intercultural exchange or, for instance, collaborative and international learning. GTP involves more than 2,500 pupils from 95 schools in Africa, the Caribbean, Latin America, Europe, and the Middle East, and organisers say that the number is rising.

Regular feedback highlights a number of benefits to GTPZ. Students engage in intercultural exchange, where stereotypical images and preconceived ideas give way to a deeper understanding and sensitivity to other belief systems. They are given a solid grounding in critical thinking, teamwork, and independent learning while using ICTs. The Circles also provide a democratic information exchange, creating a level playing field where everyone is equal and an expert in his or her own field. Organisers say that lasting friendships are formed through the programme. In addition, teachers are taught ICT skills and shown how to integrate ICT into their classrooms, and can use the Cirlces to find out about different teaching styles, as well as strategies adopted by other countries to tackle global educational issues.

Partner Text: 

International Institute for Communication for Development (IICD) and Trio Consult.


IICD website and GTPZ website on April 30 2010.

Post new comment

Love - Stories in a Time of HIV/AIDS

Your rating: None (5 votes)

"Love - Stories in a Time of HIV/AIDS" is a series of 10 half-hour films produced for television in 10 countries in Southern Africa, exploring the many facets of love in the context of HIV/AIDS. Launched in 2009, the series is part of the OneLove regional campaign, which aims to educate and create awareness on the effects of multiple concurrent partnerships, as well as to encourage youth to take responsibility for their lives and their actions.

Communication Strategies: 

The 10 films comprising the series are designed to tell stories that cross borders, entertain and move people, challenge deeply held beliefs, and get people to pause and think. According to organisers, each film carries a strong educational message and is rooted in in-depth research. The series is a culmination of a capacity-building programme that was initiated by Soul City Institute: Health and Development Communication, which involved 120 people (writers, producers, technical crew, and directors from 10 countries) being trained and mentored in the development and production of effective and entertaining drama.

The series, which is designed for youth and adults, was developed in different local languages with English sub-titles. The series is also being dubbed into Portuguese.

The 10 films are:

  • "After the Honeymoon" - Malawi (Pakachere): In this romantic comedy, a newlywed couple returns from their honeymoon, which was not a success. Tinyade wants to talk about it, but it makes her husband, Limbikani, very uncomfortable. So he talks to his old friend Kenson instead, who gives him really bad advice on how to prove he is a real man again.
  • "Against the Odds" - Namibia (Desert Soul): Set in Windhoek's Khomasdal township, this story revolves around Granny Mouton, who survives by barbequing meat on the streets. It is a dream come true when the owner of a successful car wash offers her a place to cook for his customers. But things take a nasty turn when it appears that his real motive is to pursue her beautiful and innocent granddaughter, Jenny.
  • "Big House, Small House" - Zimbabwe (Action): When Shingi's husband Simba tells her he is taking a second wife, she is devastated. Simba tells her it is tradition and that he still loves her. However, Shingi won't accept his explanation and decides to find out the truth about his new bride.
  • "Chaguo - The Choice" - Tanzania (Femina HIP): Amani and Faraja are in love, and they have just moved in together. One night, Amani stays out all night drinking in a bar with his friends and ends up having unprotected sex. The story follows Amani's struggle to deal with the consequences as he considers his relationship and the safety of Faraja.
  • "Traídos Pela Traição - Betrayed" - Mozambique (N'weti Comunicação para Saúde): Andre and Teyasse are in love but both have secrets. One day they decide to break with tradition and start afresh by being honest with each other. But, as the truth unravels, they find out that it is not so easy to come clean.
  • "Umtshato - The Wedding" - South Africa (Soul City): Set in a village in the Eastern Cape, this film tells the story of Nomandla, who is in the final stages of her traditional Xhosa wedding to Makhosi. Nomandla has loved Makhosi for many years. On her special day, she discovers a terrible truth, which her mother is determined to hide.
  • "Monna oa Motsamai - The Travelling Man" - Lesotho (Phela Health and Development Communications): Motsami Raliselo leads a double life. He often leaves his wife and children to travel for work to Lesotho, where he also has another sexual partner. The film deals with Motsami Raliselo's reaction when he finds out that he is HIV-positive.
  • "When The Music Stops" - Zambia (Kwatu): On the surface, Jeremiah and Monalisa are a happily married couple. He is a deacon in the church, and she sings in the church choir. But underneath it all, they are trapped in an unhappy marriage. Monalisa longs for love and affection and is about to risk everything to have it. When her teenage daughter discovers the truth, Monalisa is forced to make a choice.
  • "Second Chances" - Botswana (Choose Life): Lerato, a young girl from an economically poor community in Botswana, leaves home to go to university in Gaborone. She is bright and full of hope and the first girl from her village to make it to university. Lerato will do whatever it takes to fit in and be admired and gets involved with an older man who has money and resources. She then falls in love with Monamodi, a young and passionate artist, and finds out that past actions cannot easily be undone.
  • "Bloodlines" - Swaziland (Lusweti): Forty-year-old business man Qhawe Hlanze has always taken care of his beloved wife and family. However, he believes that what he does outside his marriage is not only his business but his right. One fateful day, his son is seriously injured in an accident, and he needs to face the consequences of his infidelity.

The films began being broadcast on national television in all 10 countries across the region in March 2010.

Click here to watch clips of the films.

Development Issues: 


Key Points: 

According to the organisers, "Love - Stories in a time of HIV & AIDS" builds on the success of the "Untold" television series, which - according to research - was well received and had impact. The "Untold" series also earned international recognition and was shown at film festivals in both Europe and the United States.

Partner Text: 

Phela - Health and Development Communications, Pakachere Institute of Health and Development Communication, Nweti, Desert Soul Health and Development Communication, The Soul City Institute for Health & Development Communication, Lusweti Institute of Health & Development, Femina HIP, Zambia Centre for Communication Programmes, and Action Magazine.


Post new comment

Untold: Stories in a Time of HIV & AIDS - Audience Reception and Capacity Building Report

Your rating: None (2 votes)
Mandi Chikombero
Publication Date
November 1, 2009

This 24-page report, published by the Soul City Institute for Health and Development Communication, presents a summary of an audience reception study conducted to assess the impact of a series of HIV/AIDS education films entitled "Untold: Stories in a Time of HIV & AIDS." The report also provides an overview of the capacity building programme which was part of the series production. According to the report, the series moved and entertained audiences, created dialogue and debate, and got people thinking about the choices they face in relation to HIV and AIDS.


Onelove Southern Africa website on February 22 2010.

Post new comment

Featured Knowledge Shared

October 19, 2017

In an effort to improve the nutritional status of women and children in Nepal, the United States Agency for International Development (USAID), in...

October 10, 2017

“In many countries in sub-Saharan Africa (SSA), mental health issues are poorly understood. They are often attributed to laziness, and in...

September 29, 2017

Launched in October 2013 by the Global Alliance for Improved Nutrition (GAIN), the 4-year Project Baduta focuses on: improving maternal, infant...

September 26, 2017

Shamba Chef is an edutainment reality television show in Kenya designed to promote the adoption of cleaner and more efficient cooking methods, as...

September 22, 2017

Launched in July 2017 by the Timorese non-governmental organisation (NGO) Ba Futuru, Domin Nakloke (Unlocking Love) is an entertainment-education...

September 22, 2017

As a key part of its violence prevention work, the Timorese non-governmental organisation (NGO) Ba Futuru utilises methods like film in an effort...

Syndicate content
Syndicate content

EE Pop Culture with a Purpose Partners

Recent Comments from the Network