Poonam Muttreja - Executive Director, Population Foundation of India - DFID Girl Summit 2014

"Main Kuch Bhi Kar Sakti Hoon - I, A Woman, Can Achieve Anything is a multi-media initiative which aims to enhance knowledge and change perceptions and attitudes on women’s empowerment, family...

mCenas! SMS Client Education among Youth

"mCenas! engaged young people aged 15-24 with an SMS-based role model story, in which characters were shown overcoming common barriers to contraceptive use faced by youth."  

Dream, Save, Do: Financial Empowerment for Families

"The ability to make careful choices, plan, and save is essential for positive health, education, and overall life outcomes. As with so many other critical life skills, establishing a foundation for...

Films for Syrian refugees: Do it Yourself, Do it Together

Author: BBC Media Action blogger Maha Taki, June 22 2015 - An elderly man, one eye milky blue with age, peers into the camera. Immediately behind him lie neat rows of white tarpaulin shelters, walls...

Road Safety Mobile Outreach Project for China: Evaluation Report


Cleaner, Healthier, Happier

This Sesame Workshop initiative consists of a multi-media intervention to promote positive health behaviours in children ages three to seven years and their caregivers in Bangladesh, India, and...

More than a cup of tea

Author: Fiona Ledger, May 29 2015 - There’s more to a cup of tea than meets the eye - it’s not just wet, hot and thirst quenching, it’s also a media vehicle for promoting tolerance and social...

Reality TV for Resilience: Can Reality TV Help Communities to Better Cope with Climate Risks?

Reality television show Amrai Pari, broadcast in Bangladesh through BBC Media Action, reaches 15.8 million people with messaging on climate risk and resilience. This research was intended to measure...
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The Communication Initiative Network and Partnership convenes the communication and media for development, social and behavioural change community to share knowledge, connect, debate relevant issues, and critically review each other's work in order to advance effective development action across and between all development priorities. Contact Warren


"Research indicates that mass media campaigns increase knowledge, skills and awareness of sexual and reproductive health issues, yet are most effective when combined with other complementary activities, including peer led interventions and...

This BBC Media Action research examines the influence of Love9, a weekly TV and radio programme which aimed to address sexual and reproductive health (SRH) issues among young people in Cambodia. Love9 employs a "combination of drama, comedy...

To help encourage better nutrition, hygiene, and health in Somalia, BBC Media Action implemented a radio-based media and communication project from 2011 to 2013. The radio programme, Tiraarka Qoyska (Pillars of the Family), included a drama...

Author: Angela Githitho Muriithi, April 13 2015  - In a crowded, dusty camp for displaced people in Somalia, Ibrahim and Raho are doing their best to raise two children. When their baby falls ill with diarrhoea, traditional birth attendant...

This 83-page report discusses a study to assess the impact of the Shamba Shape Up (SSU) television edutainment programme on small-scale agriculture in Kenya and to research how the programme influences farmers' activities. Led by the University...

Black Gold (Ouro Negro) is a serial radio drama in Mozambique designed to raise awareness around improving children's health and development. The drama, which is being broadcast nationally in 2015, uses an entertainment-education approach to...

This interactive, "intelligent" comic book explores the ongoing battle with the parasite that causes malaria, by going inside the labs and the clinics where scientists are working to put an end to the disease. It is designed to serve as an...

This comic book on malaria forms part of the WASH 4 ALL (water, sanitation and hygiene for all) comic book series, which is being created "to positively engage youths in the fight against diseases related to Water, Sanitation and Hygiene."...

Author: Kwizera Charugamba, January 13 2015 - Last summer, as we started the mammoth task of building a national youth radio show in Tanzania from scratch, a few of us (myself included) set off on a fact-finding mission to BBC Radio 1 and...

In August 2014, a group of youth aged 16 to 21 participated in a comic drawing workshop in the Northern Region of Ghana. During the workshop, Ebola emerged as a priority issue, and the young people, guided by facilitators, created comic strip...

Launched in October 2014, Newman Street is an entertainment-education television series in Nigeria promoting family planning and malaria-prevention practices. Set in a vibrant urban slum in Nigeria, the story is a "tale of the quest for fame,...

Launched on World Health Day, April 7 2008, and broadcast until the end of 2011, this Hindi entertainment-education (EE) serial was designed by the United Nations Children's Fund (UNICEF) to reach women and frontline workers in India's...

"UNICEF India's television soap opera Kyunki... Jeena Issi Ka Naam Hai bears testament to entertainment-education's (E-E) efficacy in fostering positive social and behavioural change."

"Promoting messages that encourage positive behavior change, be it awareness about HIV/AIDS, educating the girl child, gender equity, safe motherhood, hygiene and sanitation or other key social and health behaviors, Kyunki...is proving to be...

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Elisa, amor mío

1 hora 30 minutos
Year of Production: 
August 5, 2007

Registro audiovisual de la obra de teatro "Elisa, amor mío", dirigida y escrita por Juan Carlos Ferrari Damiano. Aquí los espectadores van entrando en grupos a las habitaciones de una casa y van circulando de una a otra conducidos por una guía que los provoca, mientras experimentan situaciones de VIH/SIDA como propias.

El material está dirigido a un público de 13 años en adelante y ha sido exhibido en Liceos de Educación Secundaria y seminarios nacionales e internacionales sobre SIDA.

Production Format: 

Young People for Non-Violence

One hundred and ten young people from Brazil and Paraguay, together with 40 volunteer mentors, participated in a 6-month social and educational initiative initiated by the Brazilian Institute of Appli

Communication Strategies: 

Young People for Non-Violence explored how information technology (IT) can be used as a creative, educational, and catalytic tool for young people concerned about drug abuse and violence in their communities. Young participants (selected for the project based on their families' income scale) took part in regular weekend workshops in areas relevant to social and professional integration. Topics focused on sociology, history, ecology, information and communication technologies (ICT), and multimedia and media literacy. According to organisers, the use of ICT proved to be a key motivator of the initiative, with ITAI's support for community telecentres and community radios. Young people learned to document interviews, to write and lay out reports, and to produce audio and video clips.

At the final project event, 70 Brazilians and 40 Paraguayans presented the results of their workshops and shared strategies for non-violence. The gathering was intended as a celebration of their collaboration to create a culture of non-violence in the 3-border region - Foz de Iguazú (Brazil), Ciudad del Este (Paraguay), and Puerto Iguazú (Argentina) - which reportedly has one of the highest tolls of violence and drug abuse among teenagers in Latin America. Specifically, the youth displayed a book, videos containing interviews with teenagers and other community members, photos, and modern and traditional dances. Presenters from UNESCO and a local non-governmental organisation ("Iniciativa Latinoamericana") reinforced the work of project participants by making pledges to support peace, reconciliation, and a culture of non-violence in Latin America and other regions.

Development Issues: 

Youth, Conflict, Technology.

Key Points: 

May 2010 update: The project has continued, and now integrates young people from Puerto Iguazu, Argentina, as well.

Partner Text: 



UNESCO Asia and Pacific Regional Bureau for Education's News on ICT in Education, August 6 2009; "Fostering Culture of Non-violence through ICT", UNESCO; and email from Günther Cyranek to The Communication Initiative on May 27 2010.

Information Communication and Technology (ICT) in Education for Development

Brian Gutterman
Shahreen Rahman
Jorge Supelano
Laura Thies
Mai Yang
Publication Date
July 1, 2009

The New School University Graduate Program in International Affairs

This paper aims to explain the current state of how information and communication technology (ICT) is being used in education and how it can better benefit current and future users.


News on ICT in Education on December 4 2009; ICTD Yellow Pages website on December 29 2009; and email from Brian Gutterman to The Communication Initiative on February 16 2010.

Realizing Rights through Social Guarantees: An Analysis of New Approaches to Social Policy in Latin America and South Africa

Publication Date
February 1, 2008

This study considers social guarantees as tools for social policy design and service delivery that can advance the protection and fulfilment of social and economic rights. It suggests ways to develop and explore a range of policy options that improve the delivery of social services from a rights perspective, while furthering social inclusion and democratic governance. The application of a social guarantee framework was studied by researchers in collaboration with the World Bank and the Chilean Foundation for Overcoming Poverty (FUNASUPO).


Contact Information: 

WUNRN listserv on January 25 2009.

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