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Ten "Golden Rules" for Successful Entertainment-Education Programming
April 20, 2018

Ten "Golden Rules" for Successful Entertainment-Education Programming

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In this presentation, Kriss Barker offers some advice to communication practitioners who are developing and implementing entertainment-education (EE) interventions.

Karamoja on the Move: Testing A Peer Learning & Community Theatre Model
April 20, 2018

Karamoja on the Move: Testing A Peer Learning & Community Theatre Model

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Emorikinos Daadang Etogogongo Alatanakin Ngidwe (EDEAN) (Let's Come Together and Strengthen Child Spacing) is a community-based intervention in Uganda that is designed to test the hypothesis that increasing fertility awareness (FA) through ...

Fighting Polio: Why Radio Dramas Failed in Pakistan?
April 4, 2018

Fighting Polio: Why Radio Dramas Failed in Pakistan?

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"Basic principles of health campaigns and entertainment-education strategies were violated during the production..." Entertainment-education (EE) strategies have been successfully used in health campaigns for the prevention of different diseases ...

Media Engagement for Supporting Demand Creation for Childhood Immunisation (MERCI)
March 21, 2018

Media Engagement for Supporting Demand Creation for Childhood Immunisation ...

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Running from December 2014-2017, this is a coordinated intervention, combining media outputs and capacity building of local radio and television stations in 6 states in northwest Nigeria, to increase demand and support for routine immunisation ...

Social Change through Diffusion of Innovation in Indian Popular Cinema: An Analytical Study of Lage Raho Munna Bhai and Stalin
March 8, 2018

Social Change through Diffusion of Innovation in Indian Popular Cinema: An ...

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"Films can be a powerful tool in long-term social change..." Both qualitative and descriptive, this study follows a case study method to: examine how innovation-driven social change has been communicated in the Indian films Lage Raho Munna Bhai ...

Movies, Margins and Marketing: Encouraging the Adoption of Iron-Fortified Salt
March 8, 2018

Movies, Margins and Marketing: Encouraging the Adoption of Iron-Fortified Salt

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"[T]he movie was effective in convincing people to adopt double-fortified salt, and to stick with it over several rounds of purchases." This report describes a randomised control trial in Bhojpur District, Bihar, India, to shed light on how ...

Toma Mi Mano ("Take My Hand")
March 7, 2018

Toma Mi Mano ("Take My Hand")

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In March 2018, Population Media Center (PMC), an international nonprofit that creates entertainment to address the rights of women and girls and environmental sustainability, launched a Spanish radio show in Guatemala. Expected to be broadcast ...

Digital Play for Global Citizens
March 5, 2018

Digital Play for Global Citizens

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"When young people have opportunities to explore otherness in a guided way, with a teacher or a mentor who models a respectful curiosity, they learn not only the value of being macro-minded, but also, they come to see the Internet as a portal to ...

Social Norms and Women's Risk of Intimate Partner Violence in Nepal
March 5, 2018

Social Norms and Women's Risk of Intimate Partner Violence in Nepal

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Globally, attention has been drawn to the need for better statistics on the prevalence, causes, and consequences of intimate partner violence (IPV) against women as a precursor to its elimination. The Change Starts at Home project (hereafter, ...

Tipping Point Social Norms Innovations Series
March 1, 2018

Tipping Point Social Norms Innovations Series

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"People do not exist as islands; they make up a social system that is interdependent and built on tacit conventions of behavior....So then, how does one engage with social environments to shift what is considered 'normal'?"

 Mine Risk Education via Entertainment Education
February 5, 2018

Mine Risk Education via Entertainment Education

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Author: Sergiy Prokhorov, February 5 2018 - Would like to share a good case of Entertainment Education (EE) application in Mine Risk Eduction (MRE) done by UNICEF Ukraine. In Ukraine 580,000 children were affected by an armed conflict in the ...

Storytelling for Social Change: Leveraging Documentary and Comedy for Public Engagement in Global Poverty
January 26, 2018

Storytelling for Social Change: Leveraging Documentary and Comedy for Public ...

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"Stand Up Planet's strategic use of comedy as an entry to exploring serious social issues provides a viable model for how entertaining, humorous documentaries can stimulate public engagement with global poverty."

Impact Examples: Girls' and Women's Empowerment
January 23, 2018

Impact Examples: Girls' and Women's Empowerment

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RESEARCH AND EVALUATION FOCUS IMPACT RESULTS Domin Nakloke (Unlocking Love) Domin Nakloke (Unlocking Love) is an entertainment-education film series in Timor-Leste that explores issues of domestic violence, sexual assault, gender equality, ...

Music to Advance Sustainable Development - Baixada Never Gives Up
January 19, 2018

Music to Advance Sustainable Development - Baixada Never Gives Up

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The pilot project Music to Advance Sustainable Development kicked off in June 2016 to explore the transformative potential of music to popularise the 2030 Agenda and contribute to active citizenship and accountability in Brazil's Baixada ...

MIRA Channel Case Study by UNESCO-Pearson Initiative for Literacy
January 2, 2018

MIRA Channel Case Study by UNESCO-Pearson Initiative for Literacy

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Launched in 2012 by the Indian organisation ZMQ Development, MIRA Channel is an integrated mobile phone service providing communication and information tools for maternal and child health care to rural women in low-resource settings. "The ...

Cleaner, Happier, Healthier: Sesame Workshop's Water, Sanitation, and Hygiene Intervention among Low-Income Groups in Bangladesh and India
December 15, 2017

Cleaner, Happier, Healthier: Sesame Workshop's Water, Sanitation, and ...

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This paper evaluates a pilot intervention of Sesame Workshop's "Cleaner, Healthier, Happier" multi-media health communication approach promoting water, sanitation, and hygiene (WASH) knowledge, attitudes, and behaviours among vulnerable children ...

De Taali
December 13, 2017

De Taali

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"With an entire programme focusing on adolescent empowerment, girls who have been raised in a culture of silence are getting the courage to raise and voice their concerns and opinions." - Supriya Tewari of Breakthrough Launched in 2016, De Taali ...

A novel approach to maternal health in Nigeria
December 12, 2017

A novel approach to maternal health in Nigeria

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Author: Producer Trainer for BBC Media Action in Nigeria Akile Gojo, originally posted December 5 2017 - Earlier this year, after a day of training producers at one of our partner radio stations in Gombe state, I was eating dinner in a nearby ...

How can media and communication address violence against women and girls?
December 5, 2017

How can media and communication address violence against women and girls?

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Authors: BBC Media Action Gender advisors Kanwal Ahluwalia and Elanor Jackson, originally posted November 30 2017 - We are often asked what a gender transformative project looks like. A gender transformative approach explicitly tackles social ...

Who Cares What Others Think? The Role of Latinas' Acculturation in the Processing of HPV Vaccination Narrative Messages
November 30, 2017

Who Cares What Others Think? The Role of Latinas' Acculturation in the ...

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"[H]ealth campaigns can be used to change beliefs and teach new behaviors, as long as they account for the fact that the audience's cultural background and social environment can either reinforce or attenuate persuasion."

How Young Feminists Resist: A Comic Book
November 30, 2017

How Young Feminists Resist: A Comic Book

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This comic book, created by Dee Mathieu Cassendo in collaboration with the Young Feminist Activism (YFA) team at the Association for Women's Rights in Development (AWID), visually depicts the creative tactics that young feminist organisers use in ...

The story of Story Story: 13 years of drama making a difference in Nigeria
October 24, 2017

The story of Story Story: 13 years of drama making a difference in Nigeria

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Author: BBC Media Action Nigeria's Head of Production and Training Deji Arosho, originally posted October 20 2017 - After more than 13 years, over 500 episodes and even a visit from The Queen, Story Story: Voices from the Market, is taking a ...

Webinar: Tips for Submitting a Competitive Abstract for the International SBCC Summit 2018
October 24, 2017

Webinar: Tips for Submitting a Competitive Abstract for the International ...

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Abstracts are now being accepted for the 2018 International Social and Behavior Change Communication (SBCC) Summit featuring Entertainment-Education to be held April 16 to 20, 2018 in Nusa Dua, Indonesia. SBCC and EE professionals are encouraged ...

Minga Perú's Strategy for Social Change in the Peruvian Amazon: A Rhetorical Model for Participatory, Intercultural Practice to Advance Human Rights
October 24, 2017

Minga Perú's Strategy for Social Change in the Peruvian Amazon: A Rhetorical ...

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"Minga holds itself accountable to following its own engagement methodology built experientially over the years, which considers constructivism, interculturality, and affective pedagogy at all organizational levels and at every programmatic and ...

Suaahara - Building Strong and Smart Families
October 19, 2017

Suaahara - Building Strong and Smart Families

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In an effort to improve the nutritional status of women and children in Nepal, the United States Agency for International Development (USAID), in consultation with the Ministry of Health and Population (MOH) and other partners, designed the ...

Interactive Radio Program Report: An Integrated Approach to Addressing the Issue of Youth Depression in Malawi and Tanzania
October 10, 2017

Interactive Radio Program Report: An Integrated Approach to Addressing the ...

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“In many countries in sub-Saharan Africa (SSA), mental health issues are poorly understood. They are often attributed to laziness, and in severe cases spiritual possession or bewitchment. There are very few services available to help people ...

Project Baduta
September 29, 2017

Project Baduta

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Launched in October 2013 by the Global Alliance for Improved Nutrition (GAIN), the 4-year Project Baduta focuses on: improving maternal, infant feeding, and care practices at the community level, strengthening the delivery of nutrition services ...

Shamba Chef Television Programme
September 26, 2017

Shamba Chef Television Programme

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Shamba Chef is an edutainment reality television show in Kenya designed to promote the adoption of cleaner and more efficient cooking methods, as well as to explore the culture of food and improve family nutrition. In Kenya, eight out of ten ...

Impact Data - Domin Nakloke (Unlocking Love)
September 22, 2017

Impact Data - Domin Nakloke (Unlocking Love)

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Launched in July 2017 by the Timorese non-governmental organisation (NGO) Ba Futuru, Domin Nakloke (Unlocking Love) is an entertainment-education film series in Timor-Leste that explores issues of domestic violence, sexual assault, gender ...

Domin Nakloke (Unlocking Love)
September 22, 2017

Domin Nakloke (Unlocking Love)

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As a key part of its violence prevention work, the Timorese non-governmental organisation (NGO) Ba Futuru utilises methods like film in an effort to create changes in attitudes and behaviour. Launched in July 2017, Domin Nakloke (Unlocking Love) ...

World Development Report 2015: Mind, Society, and Behavior
September 1, 2017

World Development Report 2015: Mind, Society, and Behavior

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"Can providing a role model change a person's opinion of what is possible in life and what is 'right' for a society? Can marketing a social norm of safe driving reduce accident rates? Can providing information about the energy consumption of ...

Sponsorship Package - SUMMIT: What Works?
August 21, 2017

Sponsorship Package - SUMMIT: What Works?

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Social and behaviour change communication (SBCC) engages and supports people to shift norms, change behaviours, and amplify the voices needed to address development challenges such as extreme poverty, gender inequities, public health emergencies, ...

Toilet: Ek Development Communication Katha
August 14, 2017

Toilet: Ek Development Communication Katha

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Akshay Kumar is fast emerging as a very unlikely bearer of varied and content-driven Hindi cinema. Derided by the reigning Hindi cinema establishment and its audience bank as 'Bharat Kumar 2.0' for his off-screen nationalistic messages and works, ...

Unfairy Tales
August 2, 2017

Unfairy Tales

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"It's the switch from a playful storybook to the real world that delivers the Unfairy Tales message." - Alex Danklof, Media Monks At the end of March 2016, the firm 180LA created for the United Nations Children's Fund (UNICEF) a three-part ...

Women's Empowerment in South Africa - Evaluation of the Raising Her Voice Project
July 27, 2017

Women's Empowerment in South Africa - Evaluation of the Raising Her Voice ...

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This report shares the findings of an evaluation of the Oxfam Great Britain (OGB)-supported Raising Her Voice (RHV) project in South Africa (RHV-SA). The purpose of the evaluation was to rigorously assess the effectiveness of the project in terms ...

The Power of Song in the Struggle for Health and Development Outcomes in Africa: Lessons for Social and Behaviour Change Programmes
July 24, 2017

The Power of Song in the Struggle for Health and Development Outcomes in ...

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"Evidence from political and social contexts has shown that music has been used as a channel to persuade, control or advance social causes."

Cimaza Virology Comics
July 6, 2017

Cimaza Virology Comics

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"The science to support vaccination is clear, but sometimes the message to the lay community is not. That is why we need new and innovative approaches to spread the message that VACCINES WORK." Cimaza is a science education and communication ...

The rise of edutainment: taking stock of the evidence
June 28, 2017

The rise of edutainment: taking stock of the evidence

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Author: Sonia Whitehead, BBC Media Action Head of Research Programmes, originally posted June 21 2017 - Around the world, growing numbers of people have more and more access to endless distractions. Global smartphone ownership is on the ...

How is a Radio Programme Helping Bangladeshi Youth Cope with the Challenges of Adolescence?
June 22, 2017

How is a Radio Programme Helping Bangladeshi Youth Cope with the Challenges ...

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"Qualitative research found that radio magazine show Dosh Unisher Mor (Crossroads at 10 to 19) [from BBC Media Action] provided adolescents with a much-needed source of information on topics deemed taboo, such as sexual and reproductive health ...

Improving Maternal and Child Health through Media in South Sudan
June 21, 2017

Improving Maternal and Child Health through Media in South Sudan

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"Since 2012, BBC Media Action has been funded by DFID to produce a range of programmes and deliver capacity-strengthening activities aiming to support improved reproductive, maternal, neonatal and child health (RMNCH) in South Sudan. This report ...

Creating the Next Generation of Palestinian Democratic Political Leaders (The President) Project
June 1, 2017

Creating the Next Generation of Palestinian Democratic Political Leaders ...

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"The program The President sends a very strong message to the [Palestinian] leadership and says, there is a real need for the democratic process. The second message that it gives is the interest on the part of the youth to participate in making ...

Don't Lose the Plot Television Programme
May 25, 2017

Don't Lose the Plot Television Programme

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Launched in May 2017, Don’t Lose the Plot is a competition reality television series that is designed to encourage Kenyan, Tanzanian, and Ugandan youth to go into agribusiness. It brings a particular format of reality television – the 'makeover' ...

MTV Shuga: Down South
May 15, 2017

MTV Shuga: Down South

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MTV Shuga is a multi-channel campaign focusing on positive sexual health messaging for young people, with a television drama series as its central feature. The fifth season of the MTV Shuga television series was launched in March 2017 and is set ...

Los Humos de mi Barrio (My Neighbourhood's Smoke)
May 12, 2017

Los Humos de mi Barrio (My Neighbourhood's Smoke)

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When households cook with firewood on an open fire or on an non-improved stove (plancha sin chiminea, o con chiminea vieja), they are exposed to high levels of household air pollution (HAP), which is dangerous for their health. In 2016 in ...

April 26, 2017

Media: Pay or not pay?

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There is an ongoing, murmuring issue in health communication - do you pay for media time or not? The issues are difficult and interesting. Where do you stand and why? In favour of paying is the argument that if you wish your media and ...

Pathways to Change: Media, Communication and Health - BBC Media Action
April 6, 2017

Pathways to Change: Media, Communication and Health - BBC Media Action

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This short film explains the "theory of change" that lies behind BBC Media Action’s health programmes: how they expect media and communication to lead to healthier practices by influencing factors that "drive" behaviour - things like knowledge, ...

The Influencers - Bringing about Health Change in Bangladesh and Ethiopia - BBC Media Action
April 6, 2017

The Influencers - Bringing about Health Change in Bangladesh and Ethiopia - ...

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This film shows how BBC Media Action has helped women in two of the countries in which they work, Bangladesh and Ethiopia, to have safer pregnancies and healthier babies. They did this by inspiring pregnant women and those who influence them, ...

Dealing with the Problems of Difficult Settlement or Solution In the World
April 5, 2017

Dealing with the Problems of Difficult Settlement or Solution In the World

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To counteract the paradigms of development, growth, power, wealth, work and freedom embedded into the current public policies, research and teaching programmes, we need to consider the political and economic power asymmetries, the ...

A Bigger Splash - Partnering for Impact: Lessons from BBC Media Action's Work to Improve Maternal and Child Health
March 23, 2017

A Bigger Splash - Partnering for Impact: Lessons from BBC Media Action's ...

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"By working with governmental and non-governmental partners, BBC Media Action's content was able to go beyond mass media to reach those without access, spark discussion and deepen the impact of work to improve reproductive, maternal and newborn ...

Impact Data - Ujan Ganger Naiya and Natoker Pore
March 23, 2017

Impact Data - Ujan Ganger Naiya and Natoker Pore

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Context:Every day in Bangladesh, more than 320 newborn babies die, and women have a 1 in 110 chance of dying during childbirth. Lack of knowledge, social and cultural barriers, and inequitable access to services, particularly in lower ...

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