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A Bigger Splash - Partnering for Impact: Lessons from BBC Media Action's Work to Improve Maternal and Child Health
March 23, 2017

A Bigger Splash - Partnering for Impact: Lessons from BBC Media Action's ...

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"By working with governmental and non-governmental partners, BBC Media Action's content was able to go beyond mass media to reach those without access, spark discussion and deepen the impact of work to improve reproductive, maternal and newborn ...

Impact Data - Ujan Ganger Naiya and Natoker Pore
March 23, 2017

Impact Data - Ujan Ganger Naiya and Natoker Pore

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Every day in Bangladesh, more than 320 newborn babies die, and women have a 1 in 110 chance of dying during childbirth. Lack of knowledge, social and cultural barriers, and inequitable access to services, particularly in lower socio-economic ...

Participatory Communication Strategy to Strengthen Household and Community Leadership for the Reduction of Chronic Malnutrition, Improved Hygiene and Crop Diversification
March 8, 2017

Participatory Communication Strategy to Strengthen Household and Community ...

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"The Strategy operates through influential members and decision-makers in homes, the community, and on communication media platforms, establishing bridges of cultural relevance and emphasizing the reasons and benefits of behavior change."

Hilkor ("Ripples in the Water") and Mai Sari Sunakhari ("Orchid, Like Me") Radio Dramas
February 24, 2017

Hilkor ("Ripples in the Water") and Mai Sari Sunakhari ("Orchid, Like Me") ...

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"Now 22 years old with a 3.5-year-old daughter, Lalita lives with her parents and listens avidly to a radio drama, Hilkor ('Ripples in the Water'). In it, she hears her story and she hopes that other girls will know the truth and be able to avoid ...

Entertainment-Education and Child Marriage: A Scoping Study for Girls Not Brides
February 22, 2017

Entertainment-Education and Child Marriage: A Scoping Study for Girls Not Brides

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"Knowing that tackling child marriage requires transforming the attitudes and behaviours that perpetuate the practice among families and communities, Entertainment-Entertainment strategies could be a powerful way to engage individuals and ...

Road Safety Mass Media Campaigns: A Toolkit, Plus a Video Library
February 20, 2017

Road Safety Mass Media Campaigns: A Toolkit, Plus a Video Library

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"Road user behaviour can be improved by road safety campaigns, which in combination with behavioural measures (e.g., law enforcement, education or training), can become a powerful way to persuade the public to behave more safely in traffic."

UNICEF Nepal C4D Response Earthquake 2015
February 17, 2017

UNICEF Nepal C4D Response Earthquake 2015

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This report highlights the key United Nations Children's Fund (UNICEF) communication for development (C4D) interventions during the response phase of the April and May 2015 earthquakes, which killed nearly 9,000 and severely affected thousands ...

Peace through Arts
February 13, 2017

Peace through Arts

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This project aimed at creating a forum for Pakistani youth where they could interact with one another, discuss various issues pertaining to their everyday lives, and express their desire for peace and prosperity through different art forms. ...

Using storytelling to make statistics accessible
February 9, 2017

Using storytelling to make statistics accessible

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Author: BBC Media Action Insight's Mahmuda Hoque, on February 6 2017 - Bangladesh-based researcher Mahmuda Hoque explains how her team created a story about “Maya”, a 19-year-old mother, to help bring their findings about antenatal preparations ...

To Take on the Unknown: Dancing Stories of Cervical Cancer
February 2, 2017

To Take on the Unknown: Dancing Stories of Cervical Cancer

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"Cervical cancer affects the whole human experience. Understanding these stories requires a medium that can immerse the observer - the medical student or physician - in the same milieu of physicality, mentality, and spirituality as the patients ...

Menstrupedia
January 26, 2017

Menstrupedia

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Launched in 2012, Menstrupedia is an effort to open up the conversation on menstruation in India, where discussion of the topic is taboo. The organisation aims to promote awareness and act as a guide to periods for girls and women, using a comic ...

Change Starts at Home
January 25, 2017

Change Starts at Home

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Equal Access (EA)'s Change Starts at Home (Change) initiative uses a multi-component social behaviour change communication (SBCC) strategy involving a radio drama and community mobilisation to shift attitudes, norms, and behaviours that underpin ...

UNESCO Values Education through Sport Materials
January 16, 2017

UNESCO Values Education through Sport Materials

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The United Nations Organization for Education, Science and Culture (UNESCO) has developed a set of materials to support their campaign to promote the role of sport in delivering values education. The materials consist of a motion design ...

Pop Culture with a Purpose: Violence against Women in Bangladesh - Edutainment
January 12, 2017

Pop Culture with a Purpose: Violence against Women in Bangladesh - Edutainment

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Observing that violence against women (VAW) and adolescent girls is a systemic and engrained problem in Bangladesh, Oxfam Novib worked with a group of local partners in Bangladesh, including BRAC, WE CAN, HASAB (HIV/AIDS and STD Alliance ...

Investing in Communication for Development to Enhance Quality Education and Learning Outcomes
January 30, 2017

Investing in Communication for Development to Enhance Quality Education and ...

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"Studies have demonstrated that C4D approaches have a positive impact on changing attitudes and norms relating to education. They can positively shift knowledge and attitudes of caregivers, learners and educators in order to support inclusive, ...

Assessing Changes in Attitudes, Awareness, and Behavior in Indonesian Youths: A Multi-Method Communication and Social Media Approach
January 6, 2017

Assessing Changes in Attitudes, Awareness, and Behavior in Indonesian ...

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The research presented in this paper provides insights to inform how practitioners design counter trafficking in persons (C-TIP) awareness-raising materials, both in general and specifically within Indonesia, where the research was conducted. The ...

The Kumu Hina Project
January 5, 2017

The Kumu Hina Project

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"Our mutual goal was to have Hina tell her story in her own words, creating a personal narrative that would organically inform and engage viewers about Hawaii's tradition of embracing gender diversity." - "Kumu Hina" filmmakers

Radio Mewat
January 5, 2017

Radio Mewat

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Radio Mewat is a community radio station (FM 90.4) located in Mewat, one of India's most disadvantaged and isolated districts in the state of Haryana. Radio Mewat seeks to give voice to the voiceless - in particular, by sharing information and ...

Half the Sky Movement Global Engagement Initiative: Final M&E Report
December 20, 2016

Half the Sky Movement Global Engagement Initiative: Final M&E Report

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"...the HTSM project offers promising potential as a bottom-up media intervention model. If used with local populations in high need areas, these media tools can help change individual attitudes and behaviors that will pave the way for local ...

Different Beats: Being a Female Tabla Player
December 12, 2016

Different Beats: Being a Female Tabla Player

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"Meet the only female tabla player to have qualified for a teaching position in colleges. Mithu Tikadar has been fighting gender stereotypes since her childhood." This video portrays Mithu Tikadar, an Indian musician considered unusual in her ...

Using Social Media to Communicate against Violent Extremism
December 9, 2016

Using Social Media to Communicate against Violent Extremism

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"Violent extremists have used the online world to spread misinformation and hateful messages in an effort to radicalise others. However, social media can be harnessed to challenge extremist propaganda and promote positive values such as ...

Suleiman Bakhit - سليمان بخيت - Superheroes Against Extremism
December 9, 2016

Suleiman Bakhit - سليمان بخيت - Superheroes Against Extremism

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In this speech at the 2014 Oslo Freedom Forum, Jordanian comic book artist Suleiman Bakhit explores the power of narrative in the struggle against extremism, discrimination, and misogyny. Against the backdrop of his art, Bakhit explains how he ...

Using cartoons to help save lives
December 7, 2016

Using cartoons to help save lives

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Originally posted on the BBC Media Action blog by Sam Waterton, Digital Editor, BBC Media Action, on November 29 2016- Bangladesh is one of the most disaster-prone countries in the world. In addition to frequent cyclones and drought, large areas ...

Integrate Bristol Educational Resources for Equality and Integration
December 6, 2016

Integrate Bristol Educational Resources for Equality and Integration

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Integrate Bristol, a United Kingdom (UK) charity formed to help with the integration of young people and children who have arrived from other countries and cultures, runs entertainment-education projects with young people to help them develop ...

Daria: A Roma Woman's Journey
December 6, 2016

Daria: A Roma Woman's Journey

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"Institutions debate whether it is appropriate to meddle with traditions which cannot or should not be prevented. Roma activists, with a few exceptions, ponder if disclosure of these practices will result in backlash from the Roma community or ...

How a BBC Radio Programme Has Driven Child Vaccination Uptake in Somalia
December 6, 2016

How a BBC Radio Programme Has Driven Child Vaccination Uptake in Somalia

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"I used to believe [a child should] be treated by traditional medicine, but now I go to a doctor. Listening to the programme has made a great change to the way I think." - Father, Galkacyo, Somalia As described in this research brief from BBC ...

Kakalliya: The rapping granny
December 5, 2016

Kakalliya: The rapping granny

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Originally posted on the BBC Media Action blog by Chibuike Utaka, Head of Factual, BBC Media Action Nigeria, December 2 2016 - Granny-power hits the airwaves to help improve the health of mothers and babies in northern Nigeria. An old woman is ...

Lifeline Production Manual: A Guide on How to Make Programming for People Affected by Humanitarian Emergencies
November 30, 2016

Lifeline Production Manual: A Guide on How to Make Programming for People ...

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"...by doing Lifeline programming, media can play a role in bringing communities together, connecting affected people to each other and to aid workers and leaders. This can enable survivors to hold relief agencies to account, and also to ...

Huddle Up and Make the Call Toolkit
November 17, 2016

Huddle Up and Make the Call Toolkit

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"Bringing the discussion of how men and boys can address gender-based violence and violence against women and girls to the world of sports is a powerful and positive tool. Athletes at all levels have a lot to say on this issue, and men and boys ...

A Step-by-Step Guide to Applying Communication for Development (C4D) to Counter-Trafficking Activities
November 15, 2016

A Step-by-Step Guide to Applying Communication for Development (C4D) to ...

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Guided by other communication for development (C4D) tools in existence, IOM X - the International Organization for Migration (IOM)'s campaign to encourage safe migration and public action to stop exploitation and human trafficking - created its ...

Understanding Key Terms and Data Related to HIV: Handbook for Adolescents and Young Key Populations at Higher Risk of HIV Exposure in Asia and the Pacific
November 7, 2016

Understanding Key Terms and Data Related to HIV: Handbook for Adolescents ...

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"There are a lot of data about HIV and AIDS. How much of it do you really understand? Have you ever read a document, watched a presentation or talked with your friends about HIV data and not understood the meaning of certain terms?"

Happy Schools!: A Framework for Learner Well-Being in the Asia-Pacific
November 4, 2016

Happy Schools!: A Framework for Learner Well-Being in the Asia-Pacific

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"[I]n response to trends such as demographic changes, rising mobility, growing intolerance and violent extremism, increased competition and rapid technological advancement, many countries have recognized that education has a key role to play in ...

Village Drama against Malaria
October 28, 2016

Village Drama against Malaria

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The Village Drama against Malaria project is a public engagement with science initiative that used Cambodian drama, art, music workshops, and village concerts to mobilise rural communities to eliminate malaria. Jointly organised by the ...

Pahunch Reality TV Game Show: A Reality TV Show to Strengthen Relations between the Police and the Public
October 26, 2016

Pahunch Reality TV Game Show: A Reality TV Show to Strengthen Relations ...

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"Reality shows have great potential for peacekeeping as they spark dialogues around issues that are barely discussed in the public sphere..." - Yubakar Raj Rajkarnikar, Producer of Pahunch reality TV game show Pahunch (ACCESS) is a reality TV ...

Communication, Participation, & Social Change: A Review of Communication Initiatives Addressing Gender-Based Violence, Gender Norms, and Harmful Traditional Practices in Crisis-Affected Settings
October 25, 2016

Communication, Participation, & Social Change: A Review of Communication ...

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"Participatory communication activities can spur discussion and engagement, empower individuals and groups, strengthen leadership and advocacy skills, and promote alternatives to norms and practices that propagate gender inequities and ...

Priya's Shakti and Priya's Mirror
October 11, 2016

Priya's Shakti and Priya's Mirror

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"...shatters the taboos around gender based violence through art, education, and a strong identifiable female character who is a rape survivor and superhero."

I have 140 friends, and I speak to them nearly every day
September 29, 2016

I have 140 friends, and I speak to them nearly every day

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Author: BBC Media Action's Caroline Chukwura, September 28 2016 - Growing up in Lagos, Nigeria, I had a pen pal far away in Nice, France. I was always excited to receive letters from her – I remember we bonded over photos of our home towns and ...

The TV drama helping improve the health of garment factory workers in Bangladesh on their lunch break
September 28, 2016

The TV drama helping improve the health of garment factory workers in ...

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Author: Dr Faisal Mahmud, September 28 2016 - Garment factory workers in Bangladesh are watching screenings of a health drama during their lunch breaks to help improve their - and their children’s health. Rows of factory workers in colourful ...

Sin Vergüenza (Without Shame)
September 27, 2016

Sin Vergüenza (Without Shame)

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"Can a telenovela (soap opera) change attitudes and behaviors about HIV testing, treatment, and prevention?" Sin Vergüenza (Without Shame) is an English and Spanish telenovela web series developed to address the impact HIV has on the United ...

Calling All Producers: Creating Media for Hispanic-Latino Families
September 7, 2016

Calling All Producers: Creating Media for Hispanic-Latino Families

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"Read on for tips to help ensure your products are inclusive, relevant, and thoughtfully distributed for Hispanic-Latino families in the United States." Developed for the Joan Ganz Cooney Center's Aprendiendo Juntos (Learning Together) Council ...

Scriptwriting for Syrians
September 7, 2016

Scriptwriting for Syrians

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Author: Hozan Akko, September 7 2016 - A new radio drama for Syrians hopes to bridge divides and help people deal with the pressures of prolonged conflict. To the relief of her family, a woman miraculously emerges from the rubble of a collapsed ...

Tikambe! (Let's Talk!) Project
September 1, 2016

Tikambe! (Let's Talk!) Project

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Tikambe! (Let’s Talk!) is a joint BBC Media Action and Restless Development project in Zambia that uses an integrated communication approach to get young people openly talking about sex, sexually transmitted infections (STIs), and how to prevent ...

Public Health Communication has to be 'Mainstream'
August 29, 2016

Public Health Communication has to be 'Mainstream'

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Author: Anshuman Rawat, August 24 2016 [cross-posted from Anshuman Rawat's blog site, linked below] - A cursory study of health communication would reveal that when it comes to catching eyeballs, the catchy promotions of, for example, private ...

Countering Violent Extremism through Media and Communication Strategies
August 29, 2016

Countering Violent Extremism through Media and Communication Strategies

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This report presents an analysis of a corpus of academic and grey literature relevant to the question: How can media and communications be used to counter identity-based violence (IBV) or violent extremism (VE)? Whether IBV is committed against ...

Community Perceptions of Behaviour Change Communication Interventions of the Maternal Neonatal and Child Health Programme in Rural Bangladesh: An Exploratory Study
August 24, 2016

Community Perceptions of Behaviour Change Communication Interventions of the ...

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"Our findings about community perceptions of the BCC tools, reveal that a well co-ordinated, simultaneous and repeated use of different channels are likely to continue to be useful to communicate and reinforce key, carefully structured messages ...

Six I's HIV/TB Communication and Advocacy Toolkit
August 12, 2016

Six I's HIV/TB Communication and Advocacy Toolkit

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This toolkit, developed by the AIDS and Rights Alliance for Southern Africa (ARASA) and partner organisations from across the Southern African region, was designed to be an accessible and scientifically accurate training and advocacy material to ...

Laos: Nutritious Entertainment
August 11, 2016

Laos: Nutritious Entertainment

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"...Ponyo and her neighbors are engrossed in a soap opera about a family just like theirs who live in a typical village just like theirs. In fact, the actors are Lao villagers, just like them..." This video highlights the potential of ...

Integrity Idol
August 4, 2016

Integrity Idol

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"Integrity Idol is all about building a positive narrative. Instead of putting wrongdoers behind bars, it's about highlighting the good people. We really want to change the system through individuals, and inspire the younger generation to join ...

Managing Ebola Will Take Powerful Communication
August 2, 2016

Managing Ebola Will Take Powerful Communication

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Author: Christopher Graves, August 8 2014 [cross-posted from the Harvard Business Review, linked below] - Whether the world's scariest outbreak of Ebola can be managed may come down to communications. Can governments, NGOs [non-governmental ...

Sawa Shabab (Together Youth) Radio Drama Series
July 26, 2016

Sawa Shabab (Together Youth) Radio Drama Series

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Sawa Shabab (Together Youth) is a peacebuilding radio drama series aired by nearly 30 local stations across all states of South Sudan. The radio drama follows the daily lives of young South Sudanese as they face unique challenges while learning ...

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