<a href="/entertainment-education/search/apachesolr_search?filters=tid: tid:3915">Featured content</a> http://www.comminit.com/entertainment-education/promoted-rss.xml/3915 en Dream, Save, Do: Financial Empowerment for Families http://www.comminit.com/entertainment-education/content/dream-save-do-financial-empowerment-families <p><em>"The ability to make careful choices, plan, and save is essential for positive health, education, and overall life outcomes. As with so many other critical life skills, establishing a foundation for these abilities in the earliest years is essential to build positive lifelong habits."</em></p> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Communication Strategies:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Sesame Workshop's approach is to incorporate financial empowerment-related activities into daily routines and practices, facilitating open communication and interaction between children and adults via multiple platforms relevant for each country. These platforms include digital media, television/radio broadcast content (including public service announcements), mobile community viewings, user-generated content, caregiver and educator guides, local events and seminars, and employee and volunteer engagement opportunities. "Our approach to financial empowerment will not only improve and strengthen financial behaviors but will also provide valuable information and skills that address the needs of the whole child and help families and children be better prepared for the future and potential setbacks."</p> <p>&nbsp;</p> <p>Research and advice from global and local experts have been used to drive the creation of messages and to gauge reach, understanding, and educational and social impact. Sesame Workshop commissioned MediaKidz to conduct needs assessment and formative research of video and print materials in Brazil, China, India, and Mexico. The Sesame Workshop teams made ongoing refinements to the content in response to the research findings. A summative evaluation of the initiative is also planned for the coming years.</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-6"> <div class="field-label">Development Issues:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Children, Economic Development.</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-2"> <div class="field-label">Key Points:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>MetLife Foundation and Sesame Workshop worked together to build a coalition of global and local advisors and specialists to inform content development. Financial empowerment was determined to have 3 core elements: (i) "Having a positive attitude including confidence and aspirations."; (ii) "Knowing behaviors related to self-regulation and executive function (conscious control of thoughts, feelings and actions) that can help set, plan and achieve goals."; (iii) "Having the knowledge and information needed to achieve financial empowerment and reach one's goals."</p> <p>&nbsp;</p> <p>Organisers assert that the benefit of acquiring financial skills and behaviours goes beyond economic impact. "The skills of setting goals, planning, and making selective choices are applicable to healthy habits such as practicing good hygiene and eating nutritiously. In addition, building financial reserves can lift a barrier to accessing high quality education." They also state that, as of 2012, 2.5 billion people do not have an account with a formal financial institution. Approximately three-quarters of the economically poorest and most vulnerable populations do not have access to formal banking systems.</p> <p>&nbsp;</p> <p>"The gender gap in savings behaviour (46% of adult men in the developing world have an account, vs. only 37% of women) is yet another associated social impact. However, studies show that when women control the household income and savings, it is more likely that the money will be used toward family-targeted purchasing (such as household appliances) which benefit all members of the home. These findings points to the need for targeted financial empowerment messaging and resources for female caregivers and the potential impact of improved financial skills among women on families and children."</p> </div> </div> </div> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/entertainment-education/files/imagecache/thumbnail/dream.png" alt="" title="Dream, Save, Do: Financial Empowerment for Families " width="100" height="74" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <div class="field field-type-text field-field-partner-text"> <div class="field-label">Partner Text:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Sesame Workshop with support from MetLife Foundation.</p> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/entertainment-education/content/nada-elattar-sesame-workshop">Nada Elattar - Sesame Workshop</a> </div> <div class="field-item even"> <a href="/entertainment-education/content/june-h-lee-sesame-workshop">June H. Lee - Sesame Workshop</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Emails from June Lee to The Communication Initiative on June 5 2015 and June 30 2015. <em>"Sesame Street" excerpts provided courtesy of Sesame Workshop (New York, New York) © 2015 Sesame Workshop. "Sesame Street" ® and associated characters, trademarks, and design elements are owned and licensed by Sesame Workshop. All Rights Reserved.</em></p> </div> </div> </div> <p><a href="http://www.comminit.com/entertainment-education/content/dream-save-do-financial-empowerment-families" target="_blank">read more</a></p> http://www.comminit.com/entertainment-education/content/dream-save-do-financial-empowerment-families#comments Brazil China India Mexico Global Experiences Digital Children Entertainment Print Economic Development Radio Foundations Television Research NGOs Featured Sesame Workshop Global ICT for Development Entertainment-Education SesameWorkshop Tue, 30 Jun 2015 14:41:49 +0000 kdevries 9355869 at http://www.comminit.com Family Planning in Latin America and the Caribbean: The Achievements of 50 Years http://www.comminit.com/entertainment-education/content/family-planning-latin-america-and-caribbean-achievements-50-years <div class="field field-type-text field-field-subtitle-st"> <div class="field-label">Subtitle:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> MEASURE Evaluation </div> </div> </div> <div class="field field-type-nodereference field-field-author"> <div class="field-label">Author:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Jane T. Bertrand </div> </div> </div> <fieldset class="fieldgroup group-date"><legend>Publication Date</legend><div class="field field-type-date field-field-date-0"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Thursday, January 1, 2015</span> </div> </div> </div> </fieldset> <p>This report and its accompanying case studies on Colombia, Dominican Republic, El Salvador, Guatemala, Haiti, Mexico, Nicaragua, and Paraguay examine "the 50-year period starting in the mid-1960s that witnessed a dramatic decline in fertility and steady increase in contraceptive use in the Latin America and Caribbean (LAC) region.</p> <div class="field field-type-link field-field-web-link"> <div class="field-label">Web link:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="http://www.cpc.unc.edu/measure/publications/tr-15-101" target="_blank">Click here to access this 128-page document in PDF format.</a> </div> </div> </div> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/entertainment-education/files/imagecache/thumbnail/we-measure-results-1.jpg" alt="" title="" width="100" height="56" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/entertainment-education/node/272271">MEASURE Evaluation</a> </div> <div class="field-item even"> <a href="/entertainment-education/content/jane-t-bertrand-johns-hopkins-bloomberg-school-public-health">Jane T. Bertrand - Johns Hopkins Bloomberg School of Public Health</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=http://www.cpc.unc.edu/measure/publications/tr-15-101" target="_blank" rel="nofollow">MEASURE Evaluation website</a>, June 26 2015. Image credit: Pathfinder</p> </div> </div> </div> <p><a href="http://www.comminit.com/entertainment-education/content/family-planning-latin-america-and-caribbean-achievements-50-years" target="_blank">read more</a></p> http://www.comminit.com/entertainment-education/content/family-planning-latin-america-and-caribbean-achievements-50-years#comments Latin America Strategic Thinking Academic Institutions Advocacy Digital Community Participation Bilaterals Entertainment Adolescent Sexual Health Civil Society Person-to-Person Governance and Democracy Interpersonal MDG 5. Maternal Health Print Entertainment Orgs Radio Foundations Television Government Departments Research Health NGOs Private Sector Religious Groups Population Reproductive Health Rights Women Featured USAID Adolescent Development Global Democracy and Governance Health Entertainment-Education Fri, 26 Jun 2015 16:47:12 +0000 jlevy 9355839 at http://www.comminit.com Films for Syrian refugees: Do it Yourself, Do it Together http://www.comminit.com/entertainment-education/content/films-syrian-refugees-do-it-yourself-do-it-together-0 <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/entertainment-education/files/imagecache/thumbnail/bbc_media_action_8.jpg" alt="" title="" width="100" height="56" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>Author: BBC Media Action blogger Maha Taki, June 22 2015 - An elderly man, one eye milky blue with age, peers into the camera. Immediately behind him lie neat rows of white tarpaulin shelters, walls flapping in the wind.</p> <p>"Each person builds his own shelter," he says matter-of-factly, "Once he’s done, he goes on to help his neighbour."</p> <p>Standing tall in the dusty courtyard, he explains why; "We’re all Syrians here, and we’re all one."</p> <p><a href="http://www.comminit.com/entertainment-education/content/films-syrian-refugees-do-it-yourself-do-it-together-0" target="_blank">read more</a></p> http://www.comminit.com/entertainment-education/content/films-syrian-refugees-do-it-yourself-do-it-together-0#comments Jordan Lebanon Syria Blogs: Humanitarian Response Policies Mobile Populations Community Participation Film and Video Conflict Public Expectations Phone/Mobile News/Information NGOs Population Rights Featured BBC Media Action Global Policy Blogs Fragile Contexts Entertainment-Education Mon, 22 Jun 2015 13:41:30 +0000 BBC Media Action 9355774 at http://www.comminit.com Road Safety Mobile Outreach Project for China: Evaluation Report http://www.comminit.com/entertainment-education/content/road-safety-mobile-outreach-project-china-evaluation-report <div class="field field-type-nodereference field-field-author"> <div class="field-label">Author:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Jan Kidder </div> <div class="field-item even"> Chaoyun Yan </div> <div class="field-item odd"> Guimin Su </div> <div class="field-item even"> Hui Zhang </div> <div class="field-item odd"> Beijia Tan </div> <div class="field-item even"> Yeh Hsueh </div> </div> </div> <fieldset class="fieldgroup group-date"><legend>Publication Date</legend><div class="field field-type-date field-field-date-0"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, December 16, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Affiliation:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>The University of Memphis (Kidder, Zhang, Tan, Hsueh); Sichuan Normal University (Yan); Southwest University (Su)</p> </div> </div> </div> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/entertainment-education/files/imagecache/thumbnail/roadsafe_0.jpg" alt="" title="" width="100" height="75" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/entertainment-education/content/june-h-lee-sesame-workshop">June H. Lee - Sesame Workshop</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Emails from June Lee to The Communication Initiative on May 27 2015 and June 30 2015; and <a href="/redirect.cgi?r=https://www.qualcomm.com/media/documents/files/china-road-safety-first.pdf" target="_blank" rel="nofollow">Sesame Street Mobile Road Safety First! Program [PDF]</a>. <em>"Sesame Street" excerpts provided courtesy of Sesame Workshop (New York, New York) © 2015 Sesame Workshop. "Sesame Street" ® and associated characters, trademarks, and design elements are owned and licensed by Sesame Workshop. All Rights Reserved.</em></p> </div> </div> </div> <div class="field field-type-nodereference field-field-link-other-nodes"> <div class="field-label">Related Summaries:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/entertainment-education/content/lets-get-ready-planning-together-emergencies">Let&#039;s Get Ready! Planning Together for Emergencies</a> </div> <div class="field-item even"> <a href="/entertainment-education/content/zhima-jie">Zhima Jie</a> </div> <div class="field-item odd"> <a href="/entertainment-education/content/big-bird-looks-world-season-i-evaluation-report">Big Bird Looks at the World Season I Evaluation Report</a> </div> </div> </div> <p><a href="http://www.comminit.com/entertainment-education/content/road-safety-mobile-outreach-project-china-evaluation-report" target="_blank">read more</a></p> http://www.comminit.com/entertainment-education/content/road-safety-mobile-outreach-project-china-evaluation-report#comments China Project Evaluations Evaluations Digital Improved Physical Environments Children Entertainment Process Evaluation Description Interpersonal Phone/Mobile News/Information New Technology Company Health NGOs Featured Sesame Workshop Global Early Child Development ICT for Development Entertainment-Education SesameWorkshop Tue, 16 Jun 2015 13:49:57 +0000 kdevries 9355686 at http://www.comminit.com Cleaner, Healthier, Happier http://www.comminit.com/entertainment-education/content/cleaner-healthier-happier <p>This Sesame Workshop initiative consists of a multi-media intervention to promote positive health behaviours in children ages three to seven years and their caregivers in Bangladesh, India, and Nigeria - with a focus on some of the economically poorest and most vulnerable communities. Launched in October 2012 and running until October 2015, the project provides messaging around sanitation and hygiene in areas such as latrine use, hand washing, and methods of storing and handling water.</p> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Communication Strategies:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>The project's multi-country approach blends mass media elements that are shared across countries with community-based interventions that are unique to each country. Specifically, the project features:</p> <ol> <li>Mass media: A series of four public service announcements (PSAs), broadcast nationally, focus on sanitation and hygiene and are distributed in each country's official language.</li> <li>Community-based interventions: In Bangladesh and India, this takes the form of community viewings of themed video content on sanitation and hygiene with accompanying print materials (e.g., books, floor mat games, posters, flip charts, comic books, and brochures) and mediation by a trained facilitator. In Nigeria, the core of the programme is formed by a school-based intervention with a series of comic books, theatre activities, and a DVD consisting of locally produced studio and live-action segments that reinforce the messaging in the PSA.</li> <li>A research-driven approach: In-country advisers inform the project's educational framework. There is also a needs assessment, formative testing of materials created for the project, a pilot evaluation of impact, and a survey of the project's reach.</li> <li>A new Muppet: Noting that sanitation and water access disproportionately affect girls and women, and it is especially important for girls to have a unique voice in these issues, Sesame Workshop created the Muppet Raya. This 6-year-old aqua-green Muppet "loves to learn and remembers every fact she reads or hears....Always neat and clean, Raya pays close attention to her hygiene, but can be forgetful in other areas. While she may at times misplace her toys and books, she always remembers to wear her sandals to the latrine and knows how to avoid spreading germs". Raya was unveiled as part of the "Reinvent the Toilet Fair: India", a forum aimed to stimulate discussion and spur partnerships to bring affordable sanitation solutions to people who need it most. The fair was also intended to be "an opportunity to recognize India’s leadership and commitment to improving child health and fostering innovative solutions to persistent development challenges."</li> </ol> <p>&nbsp;</p> <p>To cite one example of an in-person Cleaner, Healthier, Happier experience, in November 2014, Sesame Workshop India (SWI) launched an 11-week pilot campaign in Kolkata. Elmo, a Muppet from <em>Galli Galli Sim Sim</em> [see Related Summaries, below] was been joined by Raya. Workshops were held in which children learned from Elmo and Raya that germs are present everywhere, and wearing slippers to the toilet is important in staying healthy and germ free. In one "change story" provided by Sesame Workshop, we learn that, when Zarin Arshad watched the "tippy tap" segment during one of the Mobile Community Viewing (MCV) sessions, "he was inspired to build his very own tippy tap. He used an empty plastic bottle and some old rope to build the tippy tap and hung it outside his community toilet. He innovated the design further by tying soap to the tippy tap. He says that now, no one in his family forgets to use soap to wash their hands after using the toilet."</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-6"> <div class="field-label">Development Issues:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Children, Health</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-2"> <div class="field-label">Key Points:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Citing United Nations Children's Fund (UN) data provided in 2012 indicate that, Sesame Workshop notes that children - in particular, girls - are "adversely affected by lack of access to clean water and sanitation. Over 2 million children child deaths each year are attributable to poor hygiene and lack of safe water and basic sanitation....In many developing countries, schools lack proper latrines contributing to lower enrollment and higher drop-out rates for girls following puberty. Improving access to basic sanitation and clean water is a public health challenge in critical need of attention, as is fostering knowledge and behaviors around sanitation and health."</p> <p>&nbsp;</p> <p>As of June 2015, Sesame Workshop had launched pilot projects and evaluations in Bangladesh, India, and Nigeria. Full-scale rollout has been completed in Bangladesh and will begin in Nigeria and India in June 2015. "Raya has gained traction as an ambassador for global health, participating in key events such as the launch of a UN initiative to end open defecation and the Global Citizen Festival in New York's Central Park, and a meeting at the World Bank highlighting children as agents of change in health."</p> </div> </div> </div> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/entertainment-education/files/imagecache/thumbnail/clean2.png" alt="" title="Cleaner, Healthier, Happier" width="100" height="65" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <div class="field field-type-text field-field-partner-text"> <div class="field-label">Partner Text:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Funded by the Bill &amp; Melinda Gates Foundation.</p> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/entertainment-education/content/june-h-lee-sesame-workshop">June H. Lee - Sesame Workshop</a> </div> </div> </div> <div class="field field-type-nodereference field-field-link-other-nodes"> <div class="field-label">Related Summaries:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/entertainment-education/content/sisimpur">Sisimpur</a> </div> <div class="field-item even"> <a href="/entertainment-education/content/galli-galli-sim-sim">Galli Galli Sim Sim</a> </div> <div class="field-item odd"> <a href="/entertainment-education/content/sesame-square-nigeria">Sesame Square - Nigeria</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Documents sent via email from June Lee to The Communication Initiative on June 5 2015; <a href="/redirect.cgi?r=http://www.sesameworkshop.org/press-releases/cleaner-healthier-happier-campaign-unveils-new-mupppet-bangladesh-india-nigeria/" target="_blank" rel="nofollow">Sesame Workshop press release</a>, March 19 2014 - accessed on June 12 2015; and email from June Lee to The Communication Initiative on June 30 2015. <em>"Sesame Street" excerpts provided courtesy of Sesame Workshop (New York, New York) © 2015 Sesame Workshop. "Sesame Street" ® and associated characters, trademarks, and design elements are owned and licensed by Sesame Workshop. All Rights Reserved. Photo credit: John Barrett</em></p> </div> </div> </div> <p><a href="http://www.comminit.com/entertainment-education/content/cleaner-healthier-happier" target="_blank">read more</a></p> http://www.comminit.com/entertainment-education/content/cleaner-healthier-happier#comments Bangladesh India Nigeria Experiences Multi-Media Innovations for Behaviour and Social Change Children Entertainment MDG 4. Child Mortality Person-to-Person Interpersonal Print News/Information Foundations Television Health NGOs Featured Sesame Workshop Global Entertainment-Education SesameWorkshop Fri, 12 Jun 2015 13:05:17 +0000 kdevries 9355636 at http://www.comminit.com More than a cup of tea http://www.comminit.com/entertainment-education/content/more-cup-tea-0 <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/entertainment-education/files/imagecache/thumbnail/bbc_media_action_7.jpg" alt="" title="" width="100" height="56" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>Author: Fiona Ledger, May 29 2015 - There’s more to a cup of tea than meets the eye - it’s not just wet, hot and thirst quenching, it’s also a media vehicle for promoting tolerance and social inclusion.</p> <p><a href="http://www.comminit.com/entertainment-education/content/more-cup-tea-0" target="_blank">read more</a></p> http://www.comminit.com/entertainment-education/content/more-cup-tea-0#comments Burma / Myanmar Blogs: Media in Closed Societies Digital Inclusive Politics Conflict Civil Society Person-to-Person Interpersonal Marketing Print Entertainment Orgs Radio Foundations Television News Media NGOs Featured BBC Media Action Global Policy Blogs Fragile Contexts Media Development Entertainment-Education Fri, 29 May 2015 17:56:59 +0000 BBC Media Action 9355446 at http://www.comminit.com Reality TV for Resilience: Can Reality TV Help Communities to Better Cope with Climate Risks? http://www.comminit.com/entertainment-education/content/reality-tv-resilience-can-reality-tv-help-communities-better-cope-climate-risks <fieldset class="fieldgroup group-date"><legend>Publication Date</legend><div class="field field-type-date field-field-date-0"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, April 1, 2015</span> </div> </div> </div> </fieldset> <p>Reality television show Amrai Pari, broadcast in Bangladesh through BBC Media Action, reaches 15.8 million people with messaging on climate risk and resilience. This research was intended to measure "how target communities worked together to address environmental hazards and explored the influence of Amrai Pari in communities."</p> <div class="field field-type-link field-field-web-link"> <div class="field-label">Web link:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="http://downloads.bbc.co.uk/mediaaction/pdf/bbc-research-summary-reality-tv-for-resilience-april-2015.pdf" 0="s:6:&quot;a:0:{}&quot;;" target="_blank">Click here to read this 2-page document in PDF format.</a> </div> </div> </div> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/entertainment-education/files/imagecache/thumbnail/bbc_media_action_5.jpg" alt="" title="" width="100" height="56" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/entertainment-education/content/bbc-media-action-3">BBC Media Action</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=http://www.bbc.co.uk/mediaaction/publications-and-resources/research/summaries/asia/bangladesh/reality-tv-for-resilience" target="_blank" rel="nofollow">BBC Media Action website</a>, May 7 2015.</p> </div> </div> </div> <p><a href="http://www.comminit.com/entertainment-education/content/reality-tv-resilience-can-reality-tv-help-communities-better-cope-climate-risks" target="_blank">read more</a></p> http://www.comminit.com/entertainment-education/content/reality-tv-resilience-can-reality-tv-help-communities-better-cope-climate-risks#comments Bangladesh Project Evaluations Evaluations Agriculture Livelihoods Civil Society Community Groups Entertainment Orgs MDG 7. Environment Television Environment Research NGOs Natural Resources Management Featured BBC Media Action Global Media Development Natural Resource Management Entertainment-Education Thu, 07 May 2015 13:41:35 +0000 jlevy 9355085 at http://www.comminit.com Love9 TV and Radio Toolkit about Sexual and Reproductive Health for NGOs and Health Workers in Cambodia http://www.comminit.com/entertainment-education/content/love9-tv-and-radio-toolkit-about-sexual-and-reproductive-health-ngos-and-health-workers- <fieldset class="fieldgroup group-publication-date"><legend>Publication Date</legend><div class="field field-type-date field-field-date-0"> <div class="field-label">Publication Date:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, January 1, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/entertainment-education/files/imagecache/thumbnail/love9_0.jpg" alt="" title="" width="100" height="88" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>"Research indicates that mass media campaigns increase knowledge, skills and awareness of sexual and reproductive health issues, yet are most effective when combined with other complementary activities, including peer led interventions and outreach."</p> <div class="field field-type-link field-field-htmllink"> <div class="field-items"> <div class="field-item odd"> <a href="http://www.love9.com.kh/en/love9-tv-and-radio-toolkit/" 0="a:0:{}" target="_blank">Click here to access this document.</a> </div> </div> </div> <div class="field field-type-link field-field-pdflink"> <div class="field-items"> <div class="field-item odd"> <a href="http://www.love9.com.kh/wp-content/uploads/2014/09/love-9-english-final.pdf" 0="a:0:{}" target="_blank">Click here to download a PDF version of the toolkit.</a> </div> </div> </div> <div class="field field-type-nodereference field-field-publisher"> <div class="field-label">Publisher:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/entertainment-education/content/bbc-media-action-cambodia">BBC Media Action Cambodia</a> </div> </div> </div> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Number of Pages:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>44</p> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/entertainment-education/content/bbc-media-action-cambodia-0">BBC Media Action Cambodia</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=http://www.bbc.co.uk/mediaaction/publications-and-resources/research/summaries/asia/cambodia/loving_love9" target="_blank" rel="nofollow">BBC Media Action website</a>, April 30 2015.</p> </div> </div> </div> <p><a href="http://www.comminit.com/entertainment-education/content/love9-tv-and-radio-toolkit-about-sexual-and-reproductive-health-ngos-and-health-workers-" target="_blank">read more</a></p> http://www.comminit.com/entertainment-education/content/love9-tv-and-radio-toolkit-about-sexual-and-reproductive-health-ngos-and-health-workers-#comments Cambodia Materials 10 to 14 years 15 to 19 years Empower Young People Adolescent Sexual Health MDG 6. Combat Diseases NGOs BBC Media Action Adolescent Development Global Health HIV / AIDS Entertainment-Education Thu, 30 Apr 2015 14:15:34 +0000 jlevy 9354969 at http://www.comminit.com Loving Love9: Findings from the Cambodia Qualitative Assessment of Love9 http://www.comminit.com/entertainment-education/content/loving-love9-findings-cambodia-qualitative-assessment-love9 <fieldset class="fieldgroup group-date"><legend>Publication Date</legend><div class="field field-type-date field-field-date-0"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Thursday, January 1, 2015</span> </div> </div> </div> </fieldset> <p>This BBC Media Action research examines the influence of Love9, a weekly TV and radio programme which aimed to address sexual and reproductive health (SRH) issues among young people in Cambodia. Love9&nbsp;employs a "combination of drama, comedy, and factual discussion to encourage young people to learn directly from their peers" about such topics as contraceptives, multiple sexual partners, sexual orientation, and consent. "A radio discussion show as well as YouTube, Facebook and Soundcloud provide additional information, allowing ...audience members to engage directly.</p> <div class="field field-type-link field-field-web-link"> <div class="field-label">Web link:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="http://downloads.bbc.co.uk/mediaaction/pdf/BBCMA_RS_Loving_Love9_January_2015.pdf" 0="a:0:{}" target="_blank">Click here to read this 2-page document in PDF format.</a> </div> </div> </div> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/entertainment-education/files/imagecache/thumbnail/love9.jpg" alt="" title="" width="100" height="56" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/entertainment-education/node/277537">BBC Media Action - Cambodia</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=http://www.bbc.co.uk/mediaaction/publications-and-resources/research/summaries/asia/cambodia/loving_love9" target="_blank" rel="nofollow">The BBC Media Action website</a>, April 29 2015.</p> </div> </div> </div> <p><a href="http://www.comminit.com/entertainment-education/content/loving-love9-findings-cambodia-qualitative-assessment-love9" target="_blank">read more</a></p> http://www.comminit.com/entertainment-education/content/loving-love9-findings-cambodia-qualitative-assessment-love9#comments Cambodia Project Evaluations Strategic Thinking 15 to 19 years Entertainment Adolescent Sexual Health Civil Society Interpersonal Entertainment Orgs Radio Television Enabling and Inclusive Environments for Adolescents Research Health NGOs Reproductive Health Youth Featured BBC Media Action Adolescent Development Global Entertainment-Education Wed, 29 Apr 2015 20:52:22 +0000 jlevy 9354958 at http://www.comminit.com Tiraarka Qoyska Radio Programme http://www.comminit.com/entertainment-education/content/tiraarka-qoyska-radio-programme <p>To help encourage better nutrition, hygiene, and health in Somalia, BBC Media Action implemented a radio-based media and communication project from 2011 to 2013. The radio programme, Tiraarka Qoyska (Pillars of the Family), included a drama called Dareemo (meaning "hay") followed by a studio-based on-air discussion where listeners could quiz health experts, community health workers, and traditional and religious leaders. <br /></p> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Communication Strategies:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>The plot and storylines for the radio drama were designed to model recommended behaviours around health relevant to the audience's daily experiences in an entertaining and emotionally engaging way. In particular, Tiraarka Qoyska sought to increase the uptake of the following six supporting priority behaviours that, if more widely adopted, could improve child health:</p> <ul type="square"> <li>More women start breastfeeding within one hour of birth; </li> <li>More babies are exclusively breastfed for six months; </li> <li>More caregivers practise appropriate complementary feeding for their children after six months; </li> <li>More caregivers increase children’s intake of food and fluids including breastfeeding, use of ORS (oral rehydration solution) and zinc supplements when they have diarrhoea; </li> <li>More caregivers wash their hands with soap or ash before eating, before feeding children, and after toilet activities; </li> <li>More caregivers safely dispose of faecal matter. </li> </ul> <p>The drama was set in a fictional camp for internally displaced people called Dareemo (which means "hay", emphasising the programme's rural setting). The drama's characters were intended to reflect all three regions of the country – Somaliland, Puntland, and South Central Somalia - to ensure the widest possible reach. <br /><br /></p> <p>The storylines show how some characters follow traditional practices while others use modern treatments, highlighting the potential health dangers of some of the traditional practices. Characters also learn from their mistakes and model the correct behaviour. Two stories, for example, show the impact of specific practices on the health of babies. Two babies die as a result, and these tragic storylines were later shown to be among the programme elements that audiences remembered the most. The first story featured Ibrahim and Raho, a couple who have two children. Raho, a traditional birth attendant who believes in traditional treatments, refuses to follow advice to give ORS and zinc supplements to their baby with diarrhoea, and the baby dies. After the birth of their second child in later episodes, the story shows how they change their behaviour and give their baby the recommended treatment. <br /><br /></p> <p>In the second story, the couple Istaahil and Geedi lose their baby girl as a result of their decision to try to cure her diarrhoea with a traditional treatment (burning her head with fire), and delaying their visit to a hospital. Their story also addressed the importance of breastfeeding and hygiene to prevent diarrhoea in babies. Istaahil, for example, listens to her mother's advice and gives water to her newborn baby instead of exclusively breastfeeding. <br /><br /></p> <p>In the same broadcast, the stories and issues raised in Dareemo were followed by detailed discussions with health experts, community health workers, and traditional and religious leaders to reinforce the health messages. Audience members would ask questions and comment through phone calls and text messages, ensuring that the listeners were an integral part of the programme. <br /><br /></p> <p>To extend the reach and impact of the programme, BBC Media Action trained more than 60 facilitators to conduct listening groups. They also developed "media toolkits" - consisting of information cards and audio recordings - for health workers to use when visiting families. <br /><br /></p> <p>Research was undertaken at each stage of the project: at the formative stage to understand intended audiences and assess people’s knowledge; during pre-testing of the radio shows before broadcast; and quantitative and qualitative evaluation at the end of the project to measure impact.</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-6"> <div class="field-label">Development Issues:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Child health, maternal health, sanitation and hygiene</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-2"> <div class="field-label">Key Points:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>"Somalia has some of the worst maternal, neonatal and child mortality rates in the world. One in ten Somali children die before their first birthday and one woman in every 16 women dies from pregnancy-related causes." <br /><br /></p> <p><i>Impact and Lessons Learned:</i><br /><br /></p> <p>According to end-of-project research, "one in five adults in Somaliland had listened to at least one of the programmes – which equates to almost half a million people in Somaliland alone. A majority of these people were regular listeners." <br /><br /></p> <p>A large majority of the show's listeners told researchers they had learned something new about health and had changed some of their daily habits as a result of listening to the programmes. The radio shows were associated with improved knowledge, attitudes, and health practices among mothers of babies under one year old in Somaliland, in particular with regards to the prevention and treatment of illness. <br /><br /></p> <p>As stated in the project research briefing, the combination of drama and discussion formats was successful. It showed that men were most interested in the discussion programme, while younger and older women preferred the drama. Including two formats in one programme, therefore, helped cater to a wider audience.<br /><br /></p> <p>In addition, "Drama has been shown to have a particularly powerful role in encouraging audiences to absorb new and relevant information. Tragic stories illustrating the potentially fatal results of not adhering to recommended health practices were most recalled by listeners and most associated with improved health practices. The tragic storylines led to an emotional response among the audience, and this has been linked with shifts in knowledge, attitudes and behaviour in the survey." <br /><br /></p> <p>Research also found that when the barriers to uptake of recommended behaviour were practical or environmental, the project was less successful in achieving its objectives. For example, although knowledge of better nutrition for infants had increased, behaviour had not changed and this could be due to the high cost of nutritious food in the region. Equally, the lack of toilet facilities could be a barrier to behaviour change around disposal of faecal matter, another key issue covered in the drama and discussion. <Br /><bR /></p> <p><a href="/redirect.cgi?r=http://downloads.bbc.co.uk/mediaaction/pdf/BBCMA_somali_health_research_briefing.pdf" target="_blank">Click here [PDF]</a> for more information on the evaluation results from the project research brief.</p> </div> </div> </div> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/entertainment-education/files/imagecache/thumbnail/bbcsomalia.jpg" alt="" title="Tiraarka Qoyska Radio Programme" width="86" height="100" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <div class="field field-type-text field-field-partner-text"> <div class="field-label">Partner Text:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>BBC Media Action, funded by UK Government's Department for International Development, and BBC Somali Service and UNICEF as broadcast partners.&nbsp;</p> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/entertainment-education/node/266147">BBC Media Action</a> </div> </div> </div> <div class="field field-type-nodereference field-field-link-other-nodes"> <div class="field-label">Related Summaries:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/entertainment-education/content/fictional-death-saves-real-lives-0">A fictional death that saves real lives</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=http://www.bbc.co.uk/mediaaction/where-we-work/africa/somalia/pillars-of-the-family" target="_blank">BBC Media Action Website</a> and <a href="/redirect.cgi?r=http://downloads.bbc.co.uk/mediaaction/pdf/BBCMA_somali_health_research_briefing.pdf" target="_blank">Can radio drama improve child health and nutrition in Somalia? Research Briefing [PDF]</a> on April 14 2015. <bR /><br /><br /> <i>Image credit: BBC Media Action - Characters in the radio drama were played by young Somalis.</i></p> </div> </div> </div> <p><a href="http://www.comminit.com/entertainment-education/content/tiraarka-qoyska-radio-programme" target="_blank">read more</a></p> http://www.comminit.com/entertainment-education/content/tiraarka-qoyska-radio-programme#comments Somalia Experiences Children Entertainment MDG 4. Child Mortality Person-to-Person Interpersonal MDG 5. Maternal Health News/Information Radio Health News Media NGOs United Nations Reproductive Health Featured BBC Media Action DFID UNICEF Communicating with, for and about children Global Community Radio - Africa Edutainment - Africa UNICEF - Global (English) Entertainment-Education Africa Thu, 16 Apr 2015 10:03:00 +0000 aventh 9354623 at http://www.comminit.com