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The Communication Initiative Network and Partnership

Covers all major development issues. Convenes the communication/media development, social/behavioural change community with a social network of 85,000 - please join. . When registered you can search the network to identify relevant support and connections.. Knowledge sharing - 35,000 summaries, 1 million users pa. Critical peer review - ratings, comments, dialogue. Advocacy for this field. Strategic direction/funding by 20 Partners. To discuss partnership please contact Warren

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This 83-page report discusses a study to assess the impact of the Shamba Shape Up (SSU) television edutainment programme on small-scale agriculture in Kenya and to research how the programme influences farmers' activities. Led by the University of Reading (United Kingdom), the evaluation study was commissioned by the Africa Enterprise Challenge...

This interactive, "intelligent" comic book explores the ongoing battle with the parasite that causes malaria, by going inside the labs and the clinics where scientists are working to put an end to the disease. It is designed to serve as an educational tool that engages the next generation of malaria researchers, allowing students in schools and...

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Gender Based Violence

This paper explores the representations of "positive" cross-gender relations, as well as associated constructs, in the Soul Buddyz edutainment initiative, which is primarily geared towards 8-12 year-olds, and intended to provide "positive" role models for girls and boys.

Below is some of the evidence on the use of communication strategies to tackle violence against women from Puntos de Encuentro, a Nicaraguan feminist organisation that works with young and adult women in developing their capacities to exercise their rights and...

Multimedia Library on Sexuality, HIV, and Violence

The organisation Puntos de Encuentro compiled this multi-media library on the issue of sexuality, HIV, and violence because "sexuality is an essential part of one’s wellbeing and development..., yet in the 21st Century violence against women, adolescent pregnancy, HIV and other sexually transmitted illnesses are on the rise and threatening...

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Reducing Violence

The COMMUNICATIONS X-CHANGE is an online library of materials contributed by organisations and individuals around the world who are working to end violence against women and children. Contents of the searchable database highlight the effectiveness of using communication to stimulate change in attitudes and beliefs, influence social norms, and...

The organisation Puntos de Encuentro compiled this multi-media library on the issue of sexual abuse because "sexual abuse is one of the worst human rights violations committed against women and children, a type of aggression against the integrity of their bodies, minds and spirits. As an information centre, we believe that citizens should have...

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Digital

This Colombian project, begun in 2007 and now ongoing as Revela2, uses theory and evidence, ongoing research and university partnerships, monitoring and evaluation, strengthening of local and regional capacity, local participation, a focus on national, regional and local levels of intervention, inter-institutional and multisectorial work, and...

"I danced today to demand the female condom so women can control their sexual health...and have access to the female condom worldwide."

As part of the third annual Global Female Condom Day (GFCD), September 16 2014, this social media campaign is inviting sexual health and reproductive justice advocates to use music and dance to...

Edutainment +Mobilization = Social Change is a communication and mobilisation process, based in Colombia and on a multimedia edutainment platform, aimed at facilitating dialogue and behaviour change about sexual and reproductive rights (SRR) amongst adolescents and youth 12-19  years of age, with emphasis on the 15-19 age group.

Author: Margaret Miller, cross-posted from The World Bank website, August 22 2014 - In the wake of the current Ebola crisis, the 2011 movie Contagion (See the trailer here) directed by Steven Soderbergh has repeatedly been cited as one of...

Author: Kathryn Bertram, crossposted from the Health Communication Capacity Collaborative (HC3) website on August 21 2014 - During a capacity building workshop in Freetown, Sierra Leone this past June, the mood was understandably tense as Ebola continued to spread from the East. Tea-break conversations became heated about regional responses to...

Revela2 is a multimedia, TV, and social mobilisation edutainment for social change platform for adolescents and youth. The first of its kind in Colombia, it aims to facilitate dialogue and critical reflection about sexuality and sexual and reproductive health and rights (SRHR) and contribute to transforming individual and family behaviours and...

Produced by Internews Humanitarian Information Service in South Sudan, Boda Boda Talk Talk (BBTT) is a recorded audio service which seeks to provide life-saving and life-enhancing information to people displaced by the conflict at two of the United Nations Missions in Sudan South (UNMISS) Protection of Civilians sites in Juba. The BBTT...

"We wanted to create a place where kids could learn about sex ed and the countless other issues teens face these days," said the online series' executive producer Katie Elmore Mota. "But you can't talk down to them and you can't make them fall asleep." - courtesy of the LA Times

Authors: Noora Sharrab, Social Media Coordinator, "Be 100 Ragl", and Antonella Notari Vischer, Executive Director, The Womanity Foundation, May 13 2014

Harnessing the power of fiction to talk about social change

"By their very nature, videogames can engage players in ways that enable players to make their way through the intricacies of policy problems. As players begin to understand them in all their complexity, games may well help their governments forge solutions."

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Film and Video

This Colombian project, begun in 2007 and now ongoing as Revela2, uses theory and evidence, ongoing research and university partnerships, monitoring and evaluation, strengthening of local and regional capacity, local participation, a focus on national, regional and local levels of intervention, inter-institutional and multisectorial work, and...

"I danced today to demand the female condom so women can control their sexual health...and have access to the female condom worldwide."

As part of the third annual Global Female Condom Day (GFCD), September 16 2014, this social media campaign is inviting sexual health and reproductive justice advocates to use music and dance to...

Edutainment +Mobilization = Social Change is a communication and mobilisation process, based in Colombia and on a multimedia edutainment platform, aimed at facilitating dialogue and behaviour change about sexual and reproductive rights (SRR) amongst adolescents and youth 12-19  years of age, with emphasis on the 15-19 age group.

Author: Margaret Miller, cross-posted from The World Bank website, August 22 2014 - In the wake of the current Ebola crisis, the 2011 movie Contagion (See the trailer here) directed by Steven Soderbergh has repeatedly been cited as one of...

These three videos in a series from Pathfinder demonstrate the method of their "Tailored Reflection and Integrated Learning", or TRAIL, model of community mobilisation and action.

harnassingvideo.jpg

"Harnessing the Power of Videos is a training toolkit for community-based organizations on how they and the adolescent girls they serve can use visual media and technology to tell their stories and those of their communities; to be heard; and, in the process, to be empowered through increased skills and self-confidence."

Teatro Jornalero Sin Fronteras (Day Labor Theater without Borders, TJSF)  is a Los Angeles (LA), California (CA), United States (US)-based ensemble theatre group made up of day labourers. Its mission is to improve the lives...

Written in response to request to provide a "review of the literature on awareness/behaviour change strategies aimed at achieving greater gender equality, highlighting evidence of impact," this document gives an overview and information on: the role of religion, religious leaders, and institutions; media, social campaigns and community-level...

"With its easy to understand format and overall appeal, the kit materials engaged families in its use and provided the foundation for discussion."

This is an evaluation of Talk, Listen, Connect: Deployments, Homecomings, Changes (TLC II), a multimedia kit designed for young children in the United States (US) whose parents have deployed (for military duty) multiple times. Developed by Sesame Workshop (the US organisation behind the early childhood education television show Sesame Street),...

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Radio

Black Gold (Ouro Negro) is a serial radio drama in Mozambique designed to raise awareness around improving children's health and development. The drama, which is being broadcast nationally in 2015, uses an entertainment-education approach to promote and disseminate the Facts for Life information developed by the United Nations Children's...

This 4-page case study shares the experience of Ghana's Aha Ye De (Twi for "It's Good Here [under the net]") campaign in keeping net use messages fresh and relevant over a 3-year campaign. The Ghana Behavior Change Support (BCS) project, a four-year project funded by the United States Agency for International Development and managed by the...

Author: Kwizera Charugamba, January 13 2015 - Last summer, as we started the mammoth task of building a national youth radio show in Tanzania from scratch, a few of us (myself included) set off on a fact-finding mission to BBC Radio 1 and BBC Radio 1Xtra’s London [United Kingdom] studios.

We wanted to find out "what works" at one...

Developed to capture the process of producing an entertainment-education (EE) radio programme for children in South Asia, this production book can be used as a guiding framework to replicate similar initiatives by other organisations and institutions seeking to help children "lead the way to positive sustainable social and behavioural change...

This 19-page peer reviewed case study, which appeared in the Cases in Public Health Communication and Marketing Journal, discusses the impact of the Tisankhenji radio programme, which was designed to prevent HIV among young people in Malawi, especially girls age 10 to 14, by increasing self-efficacy, encouraging open discussion, promoting...

"The role of the media in tackling HIV related stigma is crucial. It is seen as one of the drivers of HIV reduction, yet the media is far from reaching its full potential....Many of our interviewees believe there is fatigue with HIV in the mainstream media..."

This Colombian project, begun in 2007 and now ongoing as Revela2, uses theory and evidence, ongoing research and university partnerships, monitoring and evaluation, strengthening of local and regional capacity, local participation, a focus on national, regional and local levels of intervention, inter-institutional and multisectorial work, and...

Edutainment +Mobilization = Social Change is a communication and mobilisation process, based in Colombia and on a multimedia edutainment platform, aimed at facilitating dialogue and behaviour change about sexual and reproductive rights (SRR) amongst adolescents and youth 12-19  years of age, with emphasis on the 15-19 age group.

Launched in January 2014, Aiisseee! (I Say!) is a radio-based game show in Tanzania designed to improve couple communication and promote couple connectedness by giving contestants and listeners the chance to discuss serious relationship issues in a humorous way. Topics covered include issues relating to sexual networks, HIV counselling and...

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Television

This 83-page report discusses a study to assess the impact of the Shamba Shape Up (SSU) television edutainment programme on small-scale agriculture in Kenya and to research how the programme influences farmers' activities. Led by the University of Reading (United Kingdom), the evaluation study was commissioned by the Africa Enterprise Challenge...

This 4-page case study shares the experience of Ghana's Aha Ye De (Twi for "It's Good Here [under the net]") campaign in keeping net use messages fresh and relevant over a 3-year campaign. The Ghana Behavior Change Support (BCS) project, a four-year project funded by the United States Agency for International Development and managed by the...

Launched in October 2014, Newman Street is an entertainment-education television series in Nigeria promoting family planning and malaria-prevention practices. Set in a vibrant urban slum in Nigeria, the story is a "tale of the quest for fame, love and, acceptance" and how far people will go to accomplish these. Newman Street is a collaboration...

Launched on World Health Day, April 7 2008, and broadcast until the end of 2011, this Hindi entertainment-education (EE) serial was designed by the United Nations Children's Fund (UNICEF) to reach women and frontline workers in India's underserved communities in order to attain social and behavioural change objectives related to the welfare and...

"Promoting messages that encourage positive behavior change, be it awareness about HIV/AIDS, educating the girl child, gender equity, safe motherhood, hygiene and sanitation or other key social and health behaviors, Kyunki...is proving to be a beacon of change that is paving a brighter path for the women and children of India."

"UNICEF India's television soap opera Kyunki... Jeena Issi Ka Naam Hai bears testament to entertainment-education's (E-E) efficacy in fostering positive social and behavioural change."

This 7-page executive summary shares the findings of a qualitative evaluation of the first series of Intersexions, a 26-part South African entertainment-education television drama series to communicate health- and HIV-related messages, with a focus on sexual networks. This report presents qualitative research findings about audience responses...

Author: Georgis Bashar, October 27 2014 - Ujan Ganger Naiya (Sailing Against the Tide) is a TV drama about teenage sisters in a rural village in Bangladesh. They each marry despite the youngest sister Anika being only 16 and desperate to complete her education. As the drama unfolds, we learn more about the dangers of early pregnancy...

"The role of the media in tackling HIV related stigma is crucial. It is seen as one of the drivers of HIV reduction, yet the media is far from reaching its full potential....Many of our interviewees believe there is fatigue with HIV in the mainstream media..."

This Colombian project, begun in 2007 and now ongoing as Revela2, uses theory and evidence, ongoing research and university partnerships, monitoring and evaluation, strengthening of local and regional capacity, local participation, a focus on national, regional and local levels of intervention, inter-institutional and multisectorial work, and...

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Evaluations

This 83-page report discusses a study to assess the impact of the Shamba Shape Up (SSU) television edutainment programme on small-scale agriculture in Kenya and to research how the programme influences farmers' activities. Led by the University of Reading (United Kingdom), the evaluation study was commissioned by the Africa Enterprise Challenge...

Launched on World Health Day, April 7 2008, and broadcast until the end of 2011, this Hindi entertainment-education (EE) serial was designed by the United Nations Children's Fund (UNICEF) to reach women and frontline workers in India's underserved communities in order to attain social and behavioural change objectives related to the welfare and...

"UNICEF India's television soap opera Kyunki... Jeena Issi Ka Naam Hai bears testament to entertainment-education's (E-E) efficacy in fostering positive social and behavioural change."

This 7-page executive summary shares the findings of a qualitative evaluation of the first series of Intersexions, a 26-part South African entertainment-education television drama series to communicate health- and HIV-related messages, with a focus on sexual networks. This report presents qualitative research findings about audience responses...

This 19-page peer reviewed case study, which appeared in the Cases in Public Health Communication and Marketing Journal, discusses the impact of the Tisankhenji radio programme, which was designed to prevent HIV among young people in Malawi, especially girls age 10 to 14, by increasing self-efficacy, encouraging open discussion, promoting...

This 118-page report shares the findings of a qualitative audience reception analysis of the mass media component of the Brothers for Life campaign, which was launched in 2009 to promote the health and well-being of South African men, with a focus on HIV. Analysis found that the integrated, multi-faceted approach to communication used by...

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This Malaria journal article discusses the impact of a national communications campaign in Cameroon (July 2011 - March 2012) to accompany the distribution of free long-lasting insecticide treated nets (LLINs) in an effort to reduce the morbidity and mortality burden of malaria in the country. Drawing on behaviour change communication (...

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Experiences

Black Gold (Ouro Negro) is a serial radio drama in Mozambique designed to raise awareness around improving children's health and development. The drama, which is being broadcast nationally in 2015, uses an entertainment-education approach to promote and disseminate the Facts for Life information developed by the United Nations Children's...

In August 2014, a group of youth aged 16 to 21 participated in a comic drawing workshop in the Northern Region of Ghana. During the workshop, Ebola emerged as a priority issue, and the young people, guided by facilitators, created comic strip stories around various aspects of the disease. The resulting booklet is being distributed to help raise...

Launched in October 2014, Newman Street is an entertainment-education television series in Nigeria promoting family planning and malaria-prevention practices. Set in a vibrant urban slum in Nigeria, the story is a "tale of the quest for fame, love and, acceptance" and how far people will go to accomplish these. Newman Street is a collaboration...

"Promoting messages that encourage positive behavior change, be it awareness about HIV/AIDS, educating the girl child, gender equity, safe motherhood, hygiene and sanitation or other key social and health behaviors, Kyunki...is proving to be a beacon of change that is paving a brighter path for the women and children of India."

"I danced today to demand the female condom so women can control their sexual health...and have access to the female condom worldwide."

As part of the third annual Global Female Condom Day (GFCD), September 16 2014, this social media campaign is inviting sexual health and reproductive justice advocates to use music and dance to...

Launched in January 2014, Aiisseee! (I Say!) is a radio-based game show in Tanzania designed to improve couple communication and promote couple connectedness by giving contestants and listeners the chance to discuss serious relationship issues in a humorous way. Topics covered include issues relating to sexual networks, HIV counselling and...

Produced by Internews Humanitarian Information Service in South Sudan, Boda Boda Talk Talk (BBTT) is a recorded audio service which seeks to provide life-saving and life-enhancing information to people displaced by the conflict at two of the United Nations Missions in Sudan South (UNMISS) Protection of Civilians sites in Juba. The BBTT...

Produced by the Soul City Institute for Health and Development Communication, the twelfth series of the edutainment drama series "Soul City" premiered in July 2014. Comprising 26 half-hour episodes, the series is based around a community clinic in a fictional township in South Africa and deals with the challenges and triumphs of the clinic...

"We wanted to create a place where kids could learn about sex ed and the countless other issues teens face these days," said the online series' executive producer Katie Elmore Mota. "But you can't talk down to them and you can't make them fall asleep." - courtesy of the LA Times

During World Malaria Month 2013, Peace Corps volunteers in Uganda implemented the Village Drama Outreaches, Podcasting, and Programming Project to provide people in the West Nile region with information about malaria prevention and control. Over the course of the month, the project included training for radio presenters on producing malaria...

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Materials

This interactive, "intelligent" comic book explores the ongoing battle with the parasite that causes malaria, by going inside the labs and the clinics where scientists are working to put an end to the disease. It is designed to serve as an educational tool that engages the next generation of malaria researchers, allowing students in schools and...

This comic book on malaria forms part of the WASH 4 ALL (water, sanitation and hygiene for all) comic book series, which is being created "to positively engage youths in the fight against diseases related to Water, Sanitation and Hygiene."

The series is being produced by Horizon International, a non-governmental organisation based...

"UNICEF India's television soap opera Kyunki... Jeena Issi Ka Naam Hai bears testament to entertainment-education's (E-E) efficacy in fostering positive social and behavioural change."

Developed to capture the process of producing an entertainment-education (EE) radio programme for children in South Asia, this production book can be used as a guiding framework to replicate similar initiatives by other organisations and institutions seeking to help children "lead the way to positive sustainable social and behavioural change...

This video describes BBC Media Action’s work with media and communication to "provide health information and explore social and cultural norms that affect good health" in economically poor areas and developing countries.

These three videos in a series from Pathfinder demonstrate the method of their "Tailored Reflection and Integrated Learning", or TRAIL, model of community mobilisation and action.

Produced by the Soul City Institute for Health and Development Communication, this manual shares perspectives and insights about edutainment, using popular entertainment formats to tackle serious social issues. The manual is designed for media practitioners and social activists who wish to use the power of entertainment and mass media to...

This programme summary of the second season of Revela2 contains a synopsis of 20 episodes of this television programme from Bogota, Colombia:

harnassingvideo.jpg

"Harnessing the Power of Videos is a training toolkit for community-based organizations on how they and the adolescent girls they serve can use visual media and technology to tell their stories and those of their communities; to be heard; and, in the process, to be empowered through increased skills and self-confidence."

Launched in October 2013 in the United States (US), this multimedia, bilingual (English/Spanish) set of resources is designed to support children's early literacy development, drawing on the appeal of the Sesame Street friends to motivate young children and families to make the most of everyday opportunities to talk, read, and write together....

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