The Packed with Love campaign uses information and communication technology (ICT) to educate people about the critical healthcare needs that exist around the world, and to engage people in generous actions by personalising a potentially abstract need.

Specifically, visitors to the Packed with Love website [1] may first watch a video that communicates - through words and imagery - that "love is helping those in need". In order to be part of CMMB's mission of providing vaccines, insecticide-treated nets (ITNs), antibiotics, bandages, and many other types of medical aid, visitors to the site are encouraged to include their name and email. Their name will then be included on a "message of love" list included within actual medical shipments delivered internationally by CMMB throughout the year. The ongoing effort to involve the greater public in CMMB's life-saving programme is strengthened by the fact that those who join the campaign will be updated, via email, on the journey of the particular shipment with which their name is associated, and the impact the shipment has on those it reaches.

Access to Medicines.

In the fiscal year ending September 30 2008, CMMB sent 556 shipments of medicines and medical supplies worth nearly US$190 million dollars, free of charge and without discrimination, to hospitals, clinics, and missions in 40 countries and 5 regions. Over the last 5 years, CMMB shipments have totaled over US$800 million. Since 1928, CMMB's medical donation programme has distributed over US$1.7 billion of medicines and medical equipment.