Community Reinforcement of An Entertainment-Education Intervention: Botswana and Zimbabwe

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Mexico XVII - Communication

Communication perspectives - Mexico XVII AIDS Conference
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Author

Siphiwe Rametsi, Sue McLain, Isabel Bhowa, Muchada Masawi and Grace Osewe

Nesswana, Botswana; The BOTUSA Project, Botswana; and 3CDC Zimbabwe

Publication Date

September 2004

Summary

This presentation explored the use of community Reinforcement Activities (RAs) in two radio dramas, Makgabaneng in Botswana and Mopani Junction in Zimbabwe. The RAs were targeted a the following behaviours:

Safer sex

Use of services

Positive living

Treatment of opportunistic infections

Care and support

The types of RAs used were:

Road shows

Epilogues

Dear Thandi

Letter contests

Public listening spots

Listening and discussion groups (LDGs)

The purpose of the RAs was to enhance the impact of the Radio Serial Dramas themes at community and interpersonal levels. It assisted people in their effort to adopt risk-free behaviours concerning HIV/AIDS transmission and prevention.

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