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Average Rating: 5 out of 5 (8 ratings submitted)

TV ROC - Brasil

Region

Latin America

Programme Summary

Canal de cable comunitario ubicado en Rocinha, barrio del Sur de Río de Janeiro, afectado por difíciles condiciones de pobreza. Surgió con el objetivo de democratizar la información y abrir un espacio en televisión para la inclusión de informaciones positivas y de interés para y sobre la comunidad, dar difusión a sus acciones y promover la interacción entre clases sociales.

Bajo la consigna "Acortando la distancia entre el morro y el asfalto", esta televisora pretende dar a conocer una imagen diferente de las favelas o barrios con condiciones de pobreza extrema en Brasil, como Rocinha, tradicionalmente asociadas por los medios masivos con crimen y violencia.

Communication Strategies

El trabajo de TV ROC está dirigido a la participación comunitaria a través de diversos mecanismos:

  • La programación se diseña a partir de un censo crítico de todos los participantes del canal, incluso de los pasantes y algunos habitantes, y con informaciones que no están disponibles en las grandes redes de televisión, pero son del interés de la comunidad, como la transmisión de fiestas populares, del carnaval y otros eventos culturales y el cubrimiento de las elecciones que incluye debates entre candidatos y público y el recuento de votos en vivo.
  • Durante todo el día un generador de caracteres informa a través de la pantalla de TV Roc sobre eventos comunitarios, campañas de vacunación, extravíos y demás informaciones útiles.
  • Las instituciones, escuelas, empresas, entidades gubernamentales y otras organizaciones o habitantes de la comunidad pueden dar a conocer sus producciones a través de este canal.

Development Issues

Democracia, juventud.

Key Points

La producción está a cargo de estudiantes de universidades privadas y estatales con el propósito de generar un sentido crítico, así como ofrecer a los futuros periodistas la posibilidad de experimentar criterios nuevos y participativos, a la vez que se contribuye a la generación de puestos de trabajo en las áreas de periodismo, cámara y edición.

Contact

TV ROC
Estrada da Gavea 827 Loja A
São Conrado - Rio de Janeiro
Tel: 55 (21) 3322-0535
Dante Quinterno
Presidente
E-mail: dante@tvrocinha.com, tvroc@tvrocinha.com

Fundacion de la Infancia y la Adolescencia -FIA-
Viva la Favela

Source

Tomado de la entrevista hecha a Dante Quinterno, presidente de TV ROC por Periodismo Social

Página web de TV ROC


Placed on the Communication Initiative site March 16 2005
Last Updated March 16 2005


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COMMENTS POSTED


Submitted by Anonymous on Sun, 1999-11-28 13:11.

Very interesting, inspiring work! Congratulations to the concept creators! A great idea for Public Relations professionals to sell to their clients who are planning to undertake Corporate Social Responsibility Projects

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Submitted by Anonymous on Tue, 2005-04-05 09:34.

Estimados amigos, Muy interesante esta nota...

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Submitted by Anonymous on Sat, 2005-10-15 04:05.

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