Polio

Where communication and media are central to the eradication of Polio


Average Rating: 3.8 out of 5 (5 ratings submitted)

Polio Advocacy Group Meeting Outcome 2004

Author

Maritel Costales

UNICEF

Publication Date

June 7, 2004

Summary

This was presented at the June 2004 UNICEF meeting dedicated to examining communication in the context of the final push to eradicate polio. The presentation addresses the status of the current funding deficit for the global polio eradication programme, providing an overall financial context for the communication strategies presented on a country-by-country basis later in the meeting. There is a current funding gap of USD $200 million, which is being addressed by creating an enabling environment, including high-level advocacy with the agencies (WHO/UNICEF), an Organization of the Islamic Conference (OIC) focus, and a country-focused approach. Key communication strategies include enabling messages such as "for Africa by Africa", and encouraging the world to protect its investment to date in the eradication of polio.


Click here to download the full presentation as a PDF file.



Placed on the Communication Initiative site August 08 2004
Last Updated June 26 2009



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COMMENTS POSTED


I found the article very empowering and inspiring - as it reflects on the importance of creating access for 'ordinary' people affected by and living with HIV and AIDS to the channels of communications.

It is a radical approach to the fight against the HIV scourage, I mean involving the rural people and making them the vehicle for information disemination. Very timely and correct way of solving the problem of communicating to the rural poor. I suggest that each year a target of a conservative 1000 people drawn from the most backward areas should be educated and handbooks with pictures given to them, it is better told in the tongue of the people by their people.
Further to this, people all ready living with the virus should know they can still live life. I do not suscribe to the idea of telling people that it is incurable therefore people jump to conclusions that they will die. People should be told that, if they live right, eat right and attend to their health they may even out live some healthy people who are prune to accidents as a result of work enviroment.

The case study of Janavani newspaper points out towards the communication needs of the disadavantaged people in rural areas. Commercialism usually dominates the policies of many newspapers. In many developing countries, the Government uses incentives (e.g public sector advertisements) and dis-incentives (exclusion in awarding advertisements, or delaying the payment) to control what appears in the newspapers

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