Telling the story of five young people in search of their destiny, "Life Gulmohar Style" is meant to be at once funny, romantic, and serious. The drama deals with a host of issues facing women today, including their sexual and reproductive health, violence, and their roles and responsibilities in a changing India - all in what is envisioned as an entertaining way that stimulates listeners to question negative attitudes about women. "Life Gulmohar Style" is broadcast on all 5 of All India Radio's FM Rainbow stations on Wednesdays, Thursdays, and Fridays from 7:30-7:45 pm.

The drama serial is the outcome of research conducted by the BBC WST that examined how the media can be used to address the rising rates of sex-selective abortion in India. The research showed that, "if the entertainment media were to depict the positive aspects of modern women, then it could be a force for change in increasing their value. We want to create a thought-provoking and entertaining drama that explores the reasons for the devaluation of females and demonstrates ways in which social pressure can be challenged."

Over the course of the year, the BBC WST will be tracking audience reaction to the drama on a dedicated website, and, through research, will measure whether the show has had an impact on changing attitudes towards women.

Women, Gender, Rights.