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Kwanda

Country

South Africa

Programme Summary

Kwanda ("wealth" and "growth") is a 13-part reality television show by the Soul City Institute for Health and Development Communication, the Department of Social Development, and SABC 1 in South Africa which is designed to inspire viewers to take action to improve their own communities. The drama series, which started broadcasting in September 2009, shows teams of volunteers from all over the country working together to see whether common challenges faced by South African communities can be resolved. Kwanda showcases volunteers attempting to ensure that children are not going hungry, violent crime is reduced, and generally that their communities look better, work better, and feel better.

Communication Strategies

Five volunteer teams for the television series were recruited from across South Africa. Each of the participating communities chose 50 participants who underwent five weeks of training in a special learning camp where they learned new skills on how to organise themselves. Ten of the participants from each community also underwent training in fashion design and sewing, so that they could become part of the Kwanda Clothing project which will be launched during the television series. The closing project seeks to put together an urban street wear collection, create jobs, and teach entrepreneurial skills.

The teams were filmed as they worked together addressing some of the biggest challenges their communities face. The Kwanda teams have been helping orphans, reducing alcohol abuse and alcohol-related violence, generating income, creating jobs, and reducing new HIV infections. The series tracks their journey and hopes to support communities who are facing similar issues by providing ideas for action as well as relevant contact information.

The television series started broadcasting on September 2 2009 (21h00 – 22h00) on SABC 1 with repeats in the morning of the following day. At the end of the series, the television audience will reward the team they believe has made the biggest difference in their community with a major prize.

Episode synopsis/breakdown:

  • Episode 1: The people of the five Kwanda teams compete to improve the lives of those around them. They face challenges in their communities like unemployment, teenage pregnancy, HIV, under-age drinking, and crime. Not everything goes to plan, but they learn some important lessons.
  • Episode 2: The Kwanda crew are in Kwakwatsi, Free State, where Oumaki finds two disabled children in desperate need.
  • Episode 3: In Kwakwatsi, Free State, the Kwanda team find Seun, an eleven year old child who has never been to school. This episode also looks at the challenges faced in turning their sewing enterprise into a profitable business?
  • Episode 4: In Pefferville, East London, Posia’s friend is raped. The Kwanda team respond and clear a dangerous area where the rape took place. They work with the local police chief.
  • Episode 5: The Kwanda team in Pefferville are working hard to win a printing contract that will bring much needed funds to this poor and crime-ridden community. But things get tougher when they find that crime is happening inside their own team.
  • Episode 6: In Lephephane, Limpopo, the Kwanda team learns that it takes a village to raise a child. Tommy discovers what problems alcohol abuse can cause in families. The team speaks to the tavern owners about what can be done.
  • Episode 7: The Kwanda team in Lephephane, Limpopo decide that One Love is best. They take on the sugar daddies that are endangering young girls’ lives.
  • Episode 8: In Mthwalume, KwaZulu Natal, 12 children from the village have died in road accidents and the team take action to prevent more deaths. They also bring in social workers when they find elderly women in need of help.
  • Episode 9: The Kwanda team in Mthwalume, KwaZulu Natal, respond when three workers die in a building accident at their school. The team also face an internal crisis when they report their chairperson for stealing.
  • Episode 10: In Tjakastad in Mpumalanga, the Kwanda team elects Themba, one of the towns’s most feared gangsters, as their leader. They call the gangs together for the first time in eight years to look for solutions.
  • Episode 11: The Kwanda team in Tjakastad, Mpumalanga, start street patrols to make their community safer. It is a complete turn around for Themba the ex-gangster, but will the people from his area accept him back after the pain he’s caused them in the past?
  • Episode 12: It is Kwanda Week and viewers are given a chance to decide which team has done the most to make their community look better, work better, and feel better. The show goes back to each team and see how much more work they have done.
  • Episode 13: In this live final show of the Kwanda series, the teams are brought together and finally find out which team has won the Kwanda audience prize.

The Kwanda website includes information about the issues raised in the episodes, information on how to get involved, and a social networking space to interact with Kwanda coaches.

Development Issues

Community Development

Key Points

The name Kwanda is derived from the Nguni word, ukwanda. It means to grow or to develop. The name was selected by community members when Soul City was developing the programme. They said that the project helped them to grow and to develop themselves.

Partners

Soul City Institute, Department of Social Development, SABC 1, Department of Health, BP, MTN, Department for International Development (DFID), Centres for Disease Control (CDC), Pepfar and South African Local Government Association (SALGA).

Contact

Soul City Institute for Health & Development Communication

P.O. Box 1290
Houghton 2041

Johannesburg
South Africa
Tel: 011 341 0360
Fax: 011 341 0370


Georgina Lefifi or Michelle K Blumenau
Onyx Marketing
Johannesburg
South Africa
Tel: + 27 (0)11 728 5004

Source

Soul City website on August 31, 2009.


Placed on the Soul Beat Africa site October 01 2009
Last Updated October 02 2009



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