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Football for HopeRegion
Global
Programme Summary
As an expression of football's commitment to social development, the international governing body of football - Fédération Internationale de Football Association (FIFA) - created a movement called "Football for Hope" in 2005. This strategic alliance works to embody FIFA's philosophy of "socially responsible, involved, and committed" development cooperation, and is co-led by streetfootballworld - a social profit organisation that connects a global network of organisations active in the field of development through football. The objective of Football for Hope is to bring together, support, advise, and strengthen sustainable social and human development programmes in the areas of peace promotion, children's rights and education, health promotion, anti-discrimination and social integration, and the environment. These programmes must be designed for children and young people, and use football as an instrument to promote participation and dialogue. Communication StrategiesTogether, FIFA and streetfootballworld create programmes around the world that use sporting activities as a platform for enhancing dialogue and collaboration among football associations, clubs and players, professional leagues, commercial partners, and local organisations advancing social development. Selected best-practice organisations in the field of development through football receive financial support to implement locally relevant projects. Here are a few concrete examples:
Various platforms have been developed to help build capacity and connection within the football-for-development community. Running on a 4-year cycle to tie in with the FIFA Confederations Cup, the Football for Hope Forum brings practitioners and researchers together to discuss future paths and concrete solutions to challenges in the field of development through football. The forum offers practical training and provides participants with the opportunity to take part in several plenary sessions. Also every 4 years, as an official event of the FIFA World Cup™, the Football for Hope Festival brings together those committed to football for social change. Activities include fast football on small pitches, cultural exchanges, and a welcome from the local host community. The official campaign of the FIFA World Cup™ is called 20 Centres for 2010. The revenues from the campaign will enable at least 20 centres with sports, health, and educational facilities to be constructed across Africa. The centres will consist of a small-sized football pitch as well as facilities that will provide local communities with access to counselling, health, and education services. The Football for Hope Centres will be located on the sites of existing implementing partners, strengthening their activities in the community in order to improve basic education, prevent diseases, and promote health, as well as encourage the social integration of minorities and disadvantaged populations. A comprehensive monitoring and evaluation system for the Football for Hope movement is being developed and implemented. Development IssuesHealth, HIV/AIDS, Environment, Youth, Rights. Key Pointsstreetfootballworld is a social profit organisation that brings together relevant actors in the field of development through football worldwide, strengthening local organisations that use the potential of football to promote and facilitate sustainable social development. The streetfootballworld network consists of around 80 of these local organisations, which are active in more than 40 countries. The idea of the network is based on the need of local organisations to become visible to potential partners and the public and gain access to existing knowledge and experience in the field. streetfootballworld therefore supports social change on a global scale through cooperation at all levels of society and a conception of partnership between economic and social entrepreneurs. Following the United Nations (UN) appeal to industrialised countries for development financing, FIFA agreed to assign at least 0.7% of its total revenues to its corporate social responsibility (CSR) initiatives, which as of 2005 are grouped under the umbrella of Football for Hope. In addition to the numerous grassroots programmes it supports, FIFA systematically uses its major competitions - including the FIFA World Cup™ - as platforms for advocacy, awareness-raising, and fundraising. PartnersFIFA and streetfootballworld. ContactFédération Internationale de Football Association (FIFA)
FIFA-Strasse 20
Zurich
Switzerland
Tel: 41 0 43 222 7777
Fax: 41 0 43 222 7878
streetfootballworld gGmbH
Waldenserstraße 2-4
Berlin
10551
Germany
Tel: 49 0 30 780062 40
Fax: 49 0 30 780062 45
Related SummariesSourceFIFA website; "Football for Hope: Football's Commitment to Social Development" [PDF]; and email from Melanie Kraft to The Communication Initiative on August 27 2009. Placed on the Communication Initiative site August 20 2009 Last Updated August 27 2009 How useful did you find the knowledge and contacts on this page to your work? Post your comments (review comments from others below):Top 5 Related Pages for this Summary |
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