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Media and Agriculture: Linking Towns and VillagesPublication DateApril 1, 2009
Summary
This article from the Spore Newsletter is on the need for accurate agriculture news reporting in African, Caribbean, and Pacific (ACP) countries, particularly Africa, to bridge the information gap between the rural sector of developing countries and their population centres. It discusses the Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA) perspective of the effects of lack of journalistic training in the field of agriculture reporting and what the training needs might be. As stated here: "A clear understanding of what life is really like in the rural world is essential for improving conditions there. Investors, traders, decision-makers - all those who are based in the towns and have dealings with farmers need to be well informed." For example, in the sub-Saharan African economy, accounting for an average 34% of gross domestic product, 40% of exports, and 70% of jobs, agriculture is reported in about 4% of news stories, according to the International Women's Media Foundation (IWMF). As indicated here, media organisations tend to be based in capital cities and choose to talk with officials rather than gather eyewitness stories on agriculture; and they are dependent, often due to budget constraints, on reworking official stories and statistics rather than fact checking or gathering data. The lack of coverage of agricultural issues is apparent in internet news aggregation sites. Those aggregating African news do not have enough stories to create an agriculture section to list them. Blogsites are trying to fill this gap by compiling locally generated stories. A lack of journalists trained in reporting on agriculture contributes to the lack of stories. "Knowledge of agronomy, economics, nutrition and the environment are prerequisites for journalists who want to understand agricultural issues. Unlike other sectors such as human health, there is virtually no complete agricultural journalism programme available in ACP countries that takes all these different aspects into account....An informal system backed by CTA promotes 'apprenticeship through experience' by organising study visits for journalists, lasting several days out in the field. In June 2008, members of the West African journalists' network RJAO took part in a study visit to investigate 'administrative and transport red tape in Bamako-Dakar agricultural trade'." However, seminar-style training is occasional and often focused topically on one dimension of agriculture; in contrast, training sessions that are regular and longer-term could address broader journalistic training needs. Some possibilities include the following:
In addition, to encourage journalists, the Consultative Group for International Agricultural Research (CGIAR) and the Forum for Agricultural Research in Africa (FARA) set up an annual prize in 2008 for the best agricultural articles and broadcasts in Africa. ContactTechnical Centre for Agricultural and Rural Cooperation (CTA)
Postbus 380 Netherlands
Tel: +31 (0) 317 467100
Fax: +31 (0) 317 460067
Related SummariesSourceSpore CTA Newsletter, No. 140, April 2009. Placed on the Communication Initiative site August 17 2009 Last Updated August 18 2009 How useful did you find the knowledge and contacts on this page to your work? Post your comments (review comments from others below):COMMENTS POSTED |
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