Impact Data - It’s Not Easy Film/Video Project
Date
December 1, 1994
Access
Approximately 20,500 people in Malawi had seen the film, 44% of those interviewed in Zimbabwe had seen it on television - nearly 90% of whom could recall the main message.
Increased Discussion of Development Issues
26% discussed the film with a friend, 23% discussed the film with a partner.
Practices
77% of people who watched changed their behavior in some way. 33% said that they were going to practice monogamy. 15% said that they would use condoms now as a result of watching the film.
Related Summaries
Source
The Use of Mainstream Media to Encourage Social Responsibility: The International Experience - Inventory of Projects. Henry J. Kaiser Family Foundation by Advocates for Youth, pages 125-127.
Placed on the Soul Beat Africa site July 15 2001
Last Updated July 22 2009
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