63% of respondents had watched television that night and 67% of those had watched Mulero. 99% said that family planning was discussed in the programme, 91% said that they would watch the show again.

54% had discussed the programme with family or friends.

88% knew where to go for family planning and named one or more of the service centres mentioned in the programme as the source of family planning help. 30% had no prior knowledge of where to go to get family planning services before the show was watched.

88% said they liked the episode of Mulero, 7% did not, both groups cited the theme of family planning as the reason they either liked or disliked it. 87% said that they wanted to know more about family planning.

After broadcasts began, there was a nearly threefold increase in new clients for family planning. Also, 6 months after the broadcasts, hospital and clinic staff were the most frequently mentioned sources for referral, followed by the two television programmes.

The Use of Mainstream Media to Encourage Social Responsibility: The International Experience - Inventory of Projects. Henry J. Kaiser Family Foundation by Advocates for Youth, pages 74-75.