Impact Data - In a Lighter Mood
Date
December 1, 1990
Context
Examples are from independent evaluations in 1986 and 1990.
Access
On the day after the programme was aired, 61% of respondents said that they had watched television the night before, 54% had seen the broadcast programme In a Lighter Mood. 80% of respondents could identify the family planning messages which were communicated in the show.
Practices
Number of new clients at the University Teaching Hospital family planning clinic increased from less than 50 to greater than 120 (there may also have also been other factors influencing this increase). Average of 55% of the new clients said that the programme was their source of referral to the clinic.
Contact
Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP)
111 Market Place, Suite 310
Baltimore Maryland
21202
United States
Tel: 410 659 6300
Fax: 410 659 6266
Related Summaries
Source
The Use of Mainstream Media to Encourage Social Responsibility: The International Experience - Inventory of Projects. Henry J. Kaiser Family Foundation by Advocates for Youth, pages 70-71.
Placed on the Soul Beat Africa site July 15 2001
Last Updated July 22 2009
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