Impact Data - Equatorial Trilogy
Date
December 1, 1993
Access
Television ratings for the dramas were around 33%, a level considered high in the highly competitive market of Indonesian media.
Increased Discussion of Development Issues
41% said that they discussed the dramas with someone else.
Knowledge Shifts
77% of the viewers said that they gained a better understanding of the link between population growth and environmental quality.
Practices
82% of the people who watched at least one of the dramas claimed that they were going to change their behaviour by doing something about the sizes of their families. 69% planned to adopt family planning. 91% of the people who wanted to change their behaviour wanted to change the environmental quality as a result of the films.
Contact
Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP)
111 Market Place, Suite 310
Baltimore Maryland
21202
United States
Tel: 410 659 6300
Fax: 410 659 6266
Related Summaries
Source
The Use of Mainstream Media to Encourage Social Responsibility: The International Experience - Inventory of Projects. Henry J. Kaiser Family Foundation by Advocates for Youth, pages 134-135.
Placed on the Communication Initiative site July 15 2001
Last Updated September 09 2009
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