Awareness of the programme was substantial in 1994: 45% for the soap opera, and 32% for the magazines. 85% thought that the topics covered were relevant. A less reliable source said that in 1996 there was an increase in awareness of the soap opera to 90% (from 45% in 1994) and awareness of the magazine was 83%. Weekly audience figures had increased by 21% for the Kimeru soap opera and 16% for the magazine in two years. 55% of adult respondents claimed to have listened to the soap in the last 3 weeks.

65% of listeners could cite something that they had learned on the soap opera.

83% of the respondents said that they liked the programmes, especially the agricultural sections.

47% of listeners said that they had put some knowledge gained from the soap opera into practice, i.e. 1/5 of the population. 28% of magazine listeners claimed to have put some of its information into practice. The two most commonly claimed applications were horticultural techniques and moral advice. Among listeners in 1996, almost 25% claimed to have applied the information gained from the programmes including, relating harmoniously with other family members (23% male and 25% female), use of better farming methods (22% male and 19% female), avoiding many sexual partners (14% male and 7% female) and keeping surroundings clean (15% male and 11% female).

Mary Myers Summary of: AIC Rural Communication Project, Kenya, 1998.