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SOUL BEAT : Edutainment

Where the edutainment approach is central to Africa's social and economic development


Impact Data - Ezi Na Uno (Our Family)

Country

Nigeria

Date

December 1, 1993

Access

22% of respondents who normally listened to the radio heard the programme (power failure that night may have limited access). Of those that did listen, most were from rural areas that rely on battery-operated radios.

  • 59% of listeners were male
  • 58% of listeners were under age 35
  • 51% had a primary school education
  • Over half the listeners heard the programme in the company of family or friends

Increased Discussion of Development Issues

60% of survey respondents had discussed the programme with another person.

Knowledge Shifts

75% of the people who heard the show could name one method of the many specific family planning methods which were named in the programme. An increase in the number of people who knew where to get family planning help by about 33% all of whom claimed to have learned it from the programme the night before.

Attitudes

75% thought that the programme was educational.

Contact

Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP)

111 Market Place, Suite 310

Baltimore Maryland
21202
United States
Tel: 410 659 6300
Fax: 410 659 6266

Related Summaries


Placed on the Soul Beat Africa site July 15 2001
Last Updated July 22 2009



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Broadcast Edutainment

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