The campaign reached 41% of the target group of men surveyed. 33% of those listened to the programme every week, 576,074 men heard the programme. The radio programme was much more effective in reaching men than motivational talks (4 times more effective) or pamphlets (8 times more effective).

61% of the men reported that they talked to another person about the programme. For regular listening households, 50% or more of the families had further discussions about issues raised in the radio show. Extrapolation shows that 305,895 men who heard the programme discussed it with a partner.

75% of the men who heard the programme admitted to learning something new (generally the economic benefits of family planning).

81% of those who heard the drama said that their attitudes had been changed concerning male participation in family planning issues. Men who heard the programme were more likely to say that they were also responsible for family planning.

Use of modern contraception use increased from 56 to 59% over the course of the campaign, 7% of the men began using a family planning method. Condom use increased from about 5% to 10%. Extrapolation shows that of those that heard the programme, 38,597 men began using family planning as a result of the show.

The Use of Mainstream Media to Encourage Social Responsibility: The International Experience - Inventory of Projects. Henry J. Kaiser Family Foundation by Advocates for Youth, pages 88-89.