• Pre-project baseline survey with 2,783 respondents (1,413 men and 1,370 women) in nine regions conducted in 1991
• Follow-up survey with 3,574 respondents in nine regions conducted in 1994
• Monitoring of soap opera through focus groups conducted in the third, sixth and ninth months of airing

Main Accomplishments:

Exposure

• 24.7% of men and 23.1% of women surveyed had listened to Zinduka at least once

Recall

• Only 29% of those exposed to Zinduka agreed with the statement, "Women who practice family planning tend to be more promiscuous than those who don't," as compared to nearly 40% of those who were not exposed to the series
• 32% of Zinduka listeners strongly agreed that school girls at all levels should be encouraged to practice family planning in order to prevent unwanted pregnancies, as compared to 22% of those who had not listened to Zinduka
• Attitudes toward modern family planning methods and family planning users were highly and almost equally favorable among both listeners and non-listeners

"The Use of Mainstream Media to Encourage Social Responsibility: The International Experience" - The Henry J. Kaiser Family Foundation - Prepared by: Jennifer Daves and Liza Nickerson - The Media Project.