• Baseline conducted in 1991
• Post-intervention survey conducted in 1993
• Observation of family planning counseling sessions
• Tracking of new and continuing family planning users at 25 clinics
• Semi-annual Adult and Housewives National Omnibus surveys included specific questions on family planning in 1991, 1992, 1993 and 1994

Main Accomplishments:

Exposure

• By 1993, 76% of the adult population of Kenya had been exposed to at least one Haki Yako campaign material
• By 1994, 56% of the population had heard the radio drama
• New family planning clients listened to the radio soap opera at twice the rate of the general adult population

Recall

• When asked what influenced them to seek family planning services, new clients listed the radio drama more often than any other media

Behavior Change

• Nearly half of those who heard the radio drama in 1993 took some action as a result: they talked with a partner or friend, visited a family planning service site, or adopted a family planning method
• 38% of new family planning clients said the radio drama influenced their decision to visit a clinic
• Couple communication about family planning increased from 38% to 42%
• The numbers of new clients per month seen at 11 sentinel family planning delivery sites increased during the campaign
• The percentage of the population that continued using a modern family planning method for at least one year rose from 67% to 71% in 1993

Family Planning Association of Kenya, et.al. (1994); and "The Use of Mainstream Media to Encourage Social Responsibility: The International Experience" - The Henry J. Kaiser Family Foundation - Prepared by: Jennifer Daves and Liza Nickerson - The Media Project.