Outside of the clinics: 68% of men in Kenya had heard family planning messages on the radio, 54% on posters, 46% in newspapers and magazines, 38% from pamphlets, and 26% from billboards. Exposure to any one of the five channels was 83%. In the clinics, new family planning users came to know of the issue through radio drama (38%), other radio sources (27%), group talks (22%), or print materials such as posters, leaflets or newspapers (42%).

42% of respondents reported speaking to their spouse about family planning, within the last 6 months, an increase from 38%, however, 94% said that it was important to talk with spouses about family planning issues.

Outside of the clinics: 68% of men in Kenya had heard family planning messages on the radio, 54% on posters, 46% in newspapers and magazines, 38% from pamphlets, and 26% from billboards. Exposure to any one of the five channels was 83%. In the clinics, new family planning users came to know of the issue through radio drama (38%), other radio sources (27%), group talks (22%), or print materials such as posters, leaflets or newspapers (42%). Number of people who could describe the advantages of their contraceptive method and the procedure for its use increased from 1 in 5 people to 4 in 5 people only one year after the campaign started in 1991.

Clinic data shows that neww acceptors per month were up from 1,500 to 2,000. 56% of those who heard the radio program used modern contraceptive methods, compared to 38% by those who had not heard Haki Yako messages.

Piotrow, P.T., Kincaid, D.L., Rimon II, J.G., Rinehart, W., “Health Communication - Lessons from Family Planning and Reproductive Health”. John Hopkins School of Public Health, Center for Communication Programs. 1997, pp. 73-74.