Exposure to TV Show:

• Number of viewers 7 to 12 years old: 87,771 per programme
• Number of phone calls to the TV show: 8,400 in 6 months
• Rating among 7 to 12 year old viewers: 16
• Average rating for the Teleamazonas channel: 6.5.

Other Exposure to Messages:

• "Trip to the Enchanted Islands" musical: 2,000
• Quito City Parade: 50,000
• Children's World Tree Planting Event: 70.

A pre- and post-evaluation with the control group revealed that students ages 6 to 12 who worked with the Arcandina curriculum in their classrooms for 6 months improved their knowledge of population and environment. For example:

• Knowledge that water consumption is dependent on population needs and that this is a key problem to maintaining a healthy environment increased from 50% to 75%
• Knowledge that erosion is due to uncontrolled forestry by human populations increased from 39.1% to 74.5%
• Knowledge that the destruction of the environment is due to human behaviors increased from 33% to 75%.