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Impact Data - Radio Communication Project

Country

Nepal

Date

February 1, 1999

Access

Approximately 90% of the population can speak Nepali; however, access may have been limited among minor ethnic groups depending on their level of education and exposure to life beyond their village. In 1997, 52% of women surveyed had heard at least 1 component of the RCP, which increased to 60% of respondents in 1999. Among those exposed to the RCP, 2/3 of the women at each survey period reported hearing all 4 of the radio programmes or spots.

Increased Discussion of Development Issues

It has been determined that "women frequently speak to other women during the course of their daily routine about issues related to fertility & contraceptive use where they learn about others' experiences with particular contraceptives". Increased spousal communication about family planning was evident in addition to an increase in communication between peers. The number of women who had not discussed family planning with another woman in their village decreased from 37% in 1997 to 20 % in 1999.

Knowledge Shifts

Family Planning knowledge was higher among women exposed directly to the RCP & they knew where modern contraceptives could be found. Interviews with those who had indirect exposure to programme content had more knowledge of Family Planning issues than those who had no exposure to the RCP.

Attitudes

Both direct & indirect exposure to the RCP resulted in a positive attitude toward Family Planning. Again, women who were indirectly exposed (especially those who were older & already had large families) to the programme were inclined to a more positive attitude to modern contraception than those who were not exposed in any way.

Practices

The evaluation indicated strong evidence that exposure to the RCP was associated with contraceptive use by previous non-users & the continuation of contraceptive use among prior users. Those using modern methods of contraception as a result of the programme were seen as modeling positive behaviour toward Family Planning, influencing their peers. In 1997, 38% of survey respondents reported using a modern contraceptive method with an increase to 47% in 1999. Women who recalled hearing the RCP were significantly more likely than women not exposed to the RCP to report current use of a modern contraceptive method.

Contact

Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP)

111 Market Place, Suite 310

Baltimore Maryland
21202
United States
Tel: 410 659 6300
Fax: 410 659 6266

Related Summaries

Source

Interactions Between Mass-mediated and Interpersonal Communication and Their Effect on Contraceptive Use in Rurual Nepal: A report by Marc Boulay, JHUCCP; provided direct to The Communication Initiative.


Placed on the Communication Initiative site June 08 2001
Last Updated June 04 2009



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