50.5% of women listened to radio and 20% watched television at least once a week. 23% of the women had heard or seen family planning messages on the radio or television. (50% urban, 15.6% rural). 35% of women with radio in home had heard messages, compared to only 8.6% of those without. 54.8% with television saw messages, only 16.8% without were exposed.

65.5% of those who reported no exposure to media messages knew of a contraceptive method, only 25.2% of those who had heard messages reported knowledge of family planning methods. Those with secondary or more education are 2.5 times as likely to be exposed than non-formally educated.

33.8% of those exposed to media messages were currently using contraception, as compared to only 18.3% of the unexposed. A shift from 19 to 36.7% of women was seen in the number of women who intended to use contraception in the future. Percent using a modern contraceptive method rose from 31.6% to 39.1% among ever-users, while percent among non-users rose from 9.4% to 28.3%.

Bankole, A., Rodríguez, G., and Westoff, C.F., Mass Media Messages and Reproductive Behaviour in Nigeria. J. biosoc. Sci. (1996) 28, 227-239