• Pre- and post-broadcast surveys with samples of 2,135 and 2,118, respectively
• In-depth interviews of family planning service providers
• Exit poll interviews of family planning clients
• Literature review of studies on family planning service and field information, education, and communication (IEC) capacity
• Content analysis on scripts of Aahat
• Compilation of service statistics of government and non-government family planning service centers
• Tracking of campaign media exposure

Approximately 20 million viewers watched Aahat.

According to the pre- and post-broadcast survey findings, awareness of family planning increased from 87% to 94%.

Positive attitudes about family planning increased from 65% to 75%.

Over half the viewers said they strongly agreed with messages about the economic impact of family planning, the need for husband-wife communication, the need for spacing children, the importance of the maternal and child health, and the need for small family size.

• Of viewers surveyed, 8% said they visited a clinic after seeing Aahat
• 36% of viewers said they would limit family size
• 44% of viewers said they intended to improve spousal communication
• 5% of viewers said they did something to improve husband-wife communication as a result of seeing the programme