Impact Data - Al Om Al Waaia - Egypt
Methodologies
- Baseline survey with 2,100 respondents
- Post-broadcast survey with 525 respondents following broadcast of the radio programme
- Post-broadcast survey with 525 respondents following broadcast of the television spots
Access
- 23% of those surveyed in the post-broadcast radio survey had heard the programme Al Om Al Waaia
- 92% of those surveyed in the post-broadcast television survey had seen the television spots
Knowledge Shifts
- Over 47% of those surveyed in the post-broadcast radio survey were aware of oral rehydration therapy
- Over 87% of those surveyed in the post-broadcast television survey were aware of oral rehydration therapy
Practices
- 36% of respondents in the post-broadcast television survey reported using oral rehydration therapy as a result of the newly acquired information about diarrhea and dehydration
Related Summaries
Source
"The Use of Mainstream Media to Encourage Social Responsibility: The International Experience" - The Henry J. Kaiser Family Foundation - Prepared by: Jennifer Daves and Liza Nickerson - The Media Project.
Placed on the Soul Beat Africa site July 15 2001
Last Updated May 20 2009
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