About 66% of the population was exposed to the television drama "And the Nile Flows On". 90% of these viewers responded that the content was easy to understand. 62% saw family planning as the central theme.

50% of those who watched the drama discussed it with others, 27% talked to friends or neighbours, 20% talked to their spouses.

Long after the television spots had been run, 34% of the respondents said that they remembered them and said that they were most helpful in their family planning.

86.5% of viewers thought that a woman who uses contraceptives is “good”, much higher than the non-viewers who responded 61.9% in favour of the comment.

57% of the viewers said that they intended to visit a clinic, an increase from the non-viewers (37%). Contraceptive prevalence was raised between 1988 and 1992, where millions of people, both women and men sought information about contraceptives and family planning. The contraceptive prevalence was raised from 37.8% to 47.1%.

"The Use of Mainstream Media to Encourage Social Responsibility: The International Experience - Inventory of Projects." Henry J. Kaiser Family Foundation by Advocates for Youth, pages 41-43.