ICT for Development

Where information and communication technologies are central to social and economic development


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Message In-a-Box: Tools and Tactics for Communicating Your Cause


Summary

This project of the Tactical Technology Collective is a set of strategic guides and tools to create media for social change. Tactical Tech is an international non-governmental organisation (NGO) helping human rights advocates use information, communications, and digital technologies to maximise the impact of their advocacy work. The kit provides advocates with tactics, tools, and "how-to's" to help them develop the skills and tactics they need to increase the impact of their campaigning.

Message In-a-Box includes:

Tactics to communicate a cause:

  1. Strategy overview
  2. Video glossary
  3. Publish video
  4. Making advocacy videos without a camera
  5. Create video
  6. Simple animation
  7. Video strategy
  8. Audio strategy
  9. Video safety & security
  10. Publicise your video
  11. Search engine optimisation
  12. Create & share content using mobile phones
  13. E-mail Marketing
  14. Quick guide to print strategy


Tools for getting started:

  1. GIMP [GNU Image Manipulation Program] for such tasks as photo retouching,...
  2. Archive - The Internet Archive (commonly known as archive.org) is a non-profit organisation that hosts audio and video content from around the world
  3. Wordpress - Wordpress is for publishing and maintaining a website
  4. Songbird - help you manage your music files and subscribe to podcasts


How-to's:

  1. Blogging anonymously
  2. Video Blogging with Wordpress
  3. Creating a logo
  4. Beginning blogging

Click here to access a web-based contact form for Messages In-a-Box.


Publisher

Contact

Tactical Technology Collective

3 Gloucester Yard
121 Gloucester Road

Brighton East Sussex
BN1 4AF
United Kingdom (UK)

Source

Women of Uganda (WOUGNET) website accessed on May 5 2009 and email from Tanya Notley to the Communication Initiative on March 3 2009, May 7 2009, and October 9 2009.

Related Summaries


Placed on the Communication Initiative site May 14 2009
Last Updated October 09 2009



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