ICT for Development

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Click a Brick

Regions

South Asia, South East and East Asia

Programme Summary

On World Health Day (April 7) 2009, the World Health Organization (WHO) Regional Office for South-East Asia launched a information and communication technology (ICT) campaign in an effort to make hospitals in that region safe from disasters. The yearlong email and web-based campaign aims to engage 1 million people in calling on leaders to invest in this area and to prevent future, needless loss of life.

Communication Strategies

Click a Brick uses ICTs to gather public support on the issue of keeping health facilities safe in emergencies. The first phase of the campaign urges people to participate by setting a brick, helping to rebuild (virtually) a destroyed hospital. By entering their name on the Click a Brick website, citizen-advocates may call on health professionals, engineers, architects, city planners, financial institutions, and policy and decision makers to come together to make hospitals safe in emergencies. These personnel - and any others - may access an associated suite of online materials such as case studies, fact sheets, advocacy tools, and multimedia resources designed to raise awareness and spark action. Later stages of Click a Brick will integrate a number of new social media tools (e.g., social networking sites, augmented reality, mobile phone link-ups).

Development Issues

Health, Health Emergencies, Risk Reduction, Risk Management, Structural and Non-structural Safety of Health Facilities, Preparedness.

Key Points

According to WHO, over the last decade, 58% of deaths globally due to natural disasters such as floods, cyclones, earthquakes, and tsunamis, occurred in South-East Asia. During the December 2004 tsunami, 30 of the 240 health clinics were destroyed in Aceh province, Indonesia; 77 others were seriously damaged. WHO estimates that it only costs 4% more to include disaster protection into designs, and 1% more to retrofit hospitals, so that they can keep health workers and communities safe. Health equipment must also remain intact and functional in emergencies. Also, health staff must be organised and trained for prompt and rapid response.

In recognition of the importance of these issues, the theme for WHO's World Health Day 2009 is "Health Facilities in Emergencies". The focus of the biennial World Disaster Reduction Campaign (2008-2009) is also on the same issue: "Hospitals Safe from Disasters: Reduce Risk, Protect Health Facilities, Save Lives." In this global effort, WHO is partnering with the Secretariat of the United Nations (UN) International Strategy for Disaster Reduction (ISDR) and the World Bank to work so that all health facilities stand up to emergencies and continue to function.

Partners

World Health Organization

Contact

World Health Organization (WHO)

Regional Office for South-East Asia
World Health House
Indraprastha Estate

New Delhi
110002
India
Tel: 91 11 2337 0804
Fax: 91 11 2337 9507

Source

Emails from Mari Tikkanen to The Communication Initiative on April 7 2009 and April 27 2009; Click a Brick website; and email from Roderico H. Ofrin to The Communication Initiative on April 29 2009.


Placed on the Communication Initiative site April 27 2009
Last Updated April 29 2009



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