Agunga, R.A. (1997) Developing the Third world. A communication approach. Commack, NY: Nova Science.

Altafin, I. (1991) Participatory communication in social development evaluation. Community development journal, 26 (4), 312-314.

Andreasen, A.R. (1994) Social marketing: Its definition and domain, Journal of public policy & marketing, 13 (1), 108-114.

Atkin C. & Wallack L. (Eds.) (1990) Mass communication and public health: Complexities and conflicts. Newbury Park: Sage Publications.

Bandura, A. (1977) Social learning theory. Englewood Cliffs, NJ: Prentice Hall.

Bandura, A. (1989) “Perceived self-efficacy in the exercise of control over AIDS infection. In V.M. Mays, G.W. Albee, & S.S. Schneider (Eds.), Primary prevention of AIDS: Psychological approaches (pp. 128-141). Newbury Park, CA: Sage.

Click here to return to the Table of Contents of "Family Tree of Theories, Methodologies and Strategies in Development Communication: Convergences and Differences."

Beltrán, L.R. (1976) Alien premises, objects, and methods in Latin American communication research. In E. M. Rogers (Ed.) Communication and development: Critical perspectives (pp. 15-42). Beverly Hills: Sage.

Beltrán, L.R. (1993). Communication for development in Latin America: a forty-year appraisal. In Nostbakken, D. & Morrow, C. (Eds.) Cultural expression in the global village (pp. 10-11). Penang, Malaysia: Southbound.

Beltrán, L.R. (1993) The Quest for Democracy in Communication: Outstanding Latin American Experiences, Development, 3, 45-47.

Bowes, J.E. (1997) Communication and community development for health information: Constructs and models for evaluation, www.nnlm.nlm.nih.gov/pnr/eval/bowes/

Bracht, N. (Ed.) (1990) Health promotion at the community level. Newbury Park: Sage.

Bradford, B. & Gwynee, M.A. (1995) Down to earth: Community perspectives on health, development, and the environment. West Hartford, CT: Kumarian press.

Brawley, E.A. &. Martinez-Brawley, E.E. (1999) Promoting Social Justice in Partnership with the Mass Media, Journal of Sociology & Social Welfare, 26 (2), 63-86.

Buchanan, D.R., Reddy, S. & Hossian Z. (1994) Social marketing: A critical appraisal, Health promotion international, 9 (1), 49-57.

Carey, J.W. (1989) Communication as culture : essays on media and society. Boston: Unwin Hyman.

Chapman Walsh, D., Rudd, R.E., Moeykens, B.A. & Moloney, T.W. (1993) Social marketing for public health, Health affairs,

Diaz-Bordenave, J. (1977) Communication and rural development. Paris: Unesco.

Elliott, B.J. (1991) A re-examination of the social marketing concept. Sydney: Elliott & Shanahan Research.

FPRI Report (1994) Seminar Series Focuses on Successful Nutrition Programs, 16, 2, www.cgiar.org/ifpri/reports/0694RPT/0694e.htm

Flay, B.R. & Burton, D. (1990) Effective mass communication strategies for health campaigns. In C. Atkin & Wallack, L. (Eds.) Mass communication & public health (129-145).

Flora, J.A., Maccoby, N., Farquhar, J.W. (1989) Communication campaigns to prevent cardiovascular disease: The Stanford community studies. In C. Atkin & R. Rice (Eds.), Public communication campaigns (233-252). Newbury Park: Sage.

Fox, E. (N.D.) Conductismo y Comunicación Social Hacia Dónde Nos Llevó?Freedman R. (1997) Do family planning programs affect fertility preferences? A literature review, Studies in family planning 28 (1), 1-13.

Freire, P. (1970) Pedagogy of the oppressed. New York: Herder & herder.

Gibson, Cynthia (N.D.) Strategic communications for health and development. Typescript.

Glanz, K., Lewis, F.M. & Rimer, B.K. (Eds.) (1990) Health behavior and health education: Theory, research and practice. San Francisco: Jossey-Bass Publishers.

Glanz K. & Rimer B.K. (1995) Theory at a glance. Washington: National Institute of Health.

Gumucio Dagron, A. (2001) Making waves: Stories of participatory communication for social change. New York: Rockefeller Foundation.

Hagen, E. (1962) On the theory of social change. Urbana, IL: University of Illinois Press.

Hamelink, C. (1990) Integrated approaches to development communication: A study and training kit, Journal of development communication, 1 (1), 77-79.

Holder, H.D. & Treno, A.J. (1997) Media advocacy in community prevention: News as a means to advance policy change, Addiction, 92, June, 189-199.

Hornik, R. C. (1988) Development communication : information, agriculture, and nutrition in the Third World. New York: Longman.

Hornik, R.C. (1989) Channel effectiveness in development communication programs. In Rice, R.E. & Atkin, C. K. (Eds.) Public information campaigns, 2nd edition, (pp. 309-330). Newbury Park: Sage.

Hornik, R.C. (1997) Public health education and communication as policy instruments for bringing about changes in behavior. In Goldberg, M, Fishbein, M & Middlestadt S. (Eds), Social marketing (pp. 45-60). Mahwah, NJ: Lawrence Erlbaum.

Inkeles A. & Smith D.H. (1974) Becoming modern. Cambridge, MA: Harvard University Press.

Kalipeni, E. & Kamlongera, C. (1996) The role of ‘theatre for development' in mobilizing rural communities for primary health care: The case of Liwonde PHC Unit in Southern Malawi, Journal of social development in Africa, 11 (1), 53-78.

Katz, E. & Lazarsfeld, P.F. (1955) Personal influence: The part played by people in the flow of mass communications. New York: Free Press.

Kavinya A., Alam S. & Decock A. (1994) Applying DSC methodologies to population issues: A case study in Malawi. Rome: FAO.

Kincaid, L. (1988) The convergence theory of communication: Its implications for intercultural communication. In Y.Y. Kim (Ed.) Theoretical perspectives on international communication. Beverly Hills, CA: Sage.

Kotler, P. & Zaltman, G. (1971) Social marketing: An approach to planned social change, Journal of marketing, 35, 3-12.

Kotler, P. & Roberto, E. (1989) Social marketing: Strategies for changing public behavior. New York: Free Press.Lerner D. (1958) The passing of traditional society. New York: Free Press.

Maibach, E. (1993) Social marketing for the environment: Using information campaigns to promote environmental awareness and behavior change,” Health promotion international, 3 (8), 209-224.

Maibach, E. & Murphy, D.A. (1995) Self-efficacy in health promotion research and practice: Conceptualization and measurement,” Health education research, 10 (1), 37-50.

McClelland, D. (1961) The achieving society. New York: Van Nostrand.

McDivitt, J.A., Zimicki, S. & Hornik, R.C. (1997) Explaining the impact of a communication campaign to change vaccination knowledge and coverage in the Philippines, Health communication, 9 (2), 95-118.

McKee, Neill (1999) Social Mobilization & Social Marketing in Developing Communities: Lessons for Communicators. Southbound.

McLeroy, K.R., Bibeau, D., Steckler, A & Glanz, K. (1988) An ecological perspective on health promotion programs, Health education quarterly, 15, 4, 351-377.

Melkote, S.R. (1991) Communication for development in the Third world. Newbury Park: Sage.

Meyer, G. & Dearing J.W. (1996) Respecifying the social marketing model for unique populations, Social marketing quarterly.

Minkler, M. (1990) Improving health through community organization, in Glanz, K., Lewis, F.M. & Rimer, B.K. (Eds.) Health behavior and health education: Theory, research, and practice, 257-287. San Francisco: Jossey-Bass Publishers.

Minkler, M. (1999) Personal responsibility for health? A review of the arguments and the evidence at century's end, Health education & behavior, 26 (1), 121-140.

Mita, R. & Simmons, R. (1995) Diffusion of the culture of contraception: Program effects on young women in rural Bangladesh, Studies in family planning, 26 (1), 1-13.

Mlama, P.M. (1991) Women's participation in "communication for development": The popular theater alternative in Africa, Research in African Literatures, 22 (3), 41-53.

Mody, B (1991) Designing messages for development communication: An audience participation-based approach. Newbury Park, CA: Sage.

Moemeka, A.A. (Ed.) (1994) Communicating for development: A new pan-disciplinary perspective. Albany, NY: State University of New York Press.

Novelli, W. (1990) Applying social marketing to health promotion and disease prevention, in Glanz, K., Lewis, F.M. & Rimer, B.K. (Eds.) Health behavior and health education: Theory, research, and practice, 324-69. San Francisco: Jossey-Bass Publishers.

Ogundimu, F. (1994) Communicating knowledge of immunization for development: A case study from Nigeria, in Moemeka, A.A. (Ed.) Communicating for development (219-243).

Okunna, C.S. (1995) Small participatory media technology as an agent of social change in Nigeria: A non-existent option? Media, Culture & Society, 17 (4), 615-627.

Panos Institute (2000) Setting agendas: The changing roles of development communication in the knowledge age. http://www.comminit.com/other_presentations/james_deane/

Piotrow, P.T., Kincaid, D.L., Hindin, M.J., Lettenmaier, C.L., Kuseka, I, Silberman, T., Zinanga, A. & Ikim, Y.M. (1992) Changing men's attitudes and behavior: The Zimbabwe male motivation project, Studies in Family Planning 23 (6), 365-375.

Piotrow, P.T., Kincaid, D.L., Rimon, J.G., Rinehart, W. (1997) Health communication: Lessons from family planning and reproductive health. Westport, CT: Praeger.

Purdey, A.F., Adhikari G.B., Robinson, S.A., & Cox, P.W. (1994) Participatory health development in rural Nepal: Clarifying the process of community empowerment, Health education quarterly 21 (3), 329-343.

Quarmyne, W. (1991) Towards a more participatory environment: Cross-linking establishment and alternative media, In K. Boafo (Ed.), Communication processes: Alternative channels and strategies for development support. Ottawa: IDRC.

Rockefeller Foundation (1999) Communication for social change: A position paper and conference report. New York: Rockefeller Foundation.

Rogers, E.M. (1962) Diffusion of innovations, 1st edition. New York: Free Press.

Rogers, E.M. (1976) Communication and development: The passing of the dominant paradigm, Communication research 3 (2), 213-240.

Rogers, E.M. (1983) Diffusion of innovations, 3rd edition. New York: Free Press.

Rogers, E.M. (1998) When the mass media have strong effects: Intermedia processes. In Judith Trent (Ed.), Communication: Views from the helm for the twenty-first century (pp. 276-285). Boston: Allyn and Bacon.

Rogers, E.M. & Kincaid, D.L. (1981) Communication networks: A paradigm for new research. New York: Free Press.

Rogers, E.M., Vaughan, P.W., Swalehe, R.M.A., Rao, N., Svenkerud, P. & Sood, S. (1999) Effects of an entertainment-education radio soap opera on family planning behavior in Tanzania, Studies in family planning, 30 (3), 193-211.

Rutten, A. (1995) The implementation of health promotion: A new structural perspective, Social Science Medicine, 41 (12), 1627-1637.

Schramm, W. (1964) Mass media and national development. Stanford: Stanford University Press.

Schramm, W. (1997) The beginnings of communication study in America. Thousand Oaks, CA: Sage.

Servaes, J. (1989) One world, multiple cultures: a new paradigm on communication for development. Leuven, Belgium: Acco.

Servaes, J. (1996) Introduction: Participatory communication and research in development settings. In Servaes, J., Jacobson, T. & White, S.A. (Eds.), Participatory communication for social change. Thousand Oaks: Sage.

Servaes, J. (1996) Communication for Development in a Global Perspective: The Role of Governmental and Non-Governmental Agencies, Communications, 21 (4), 407-418.

Singhal, A. & Rogers, E.M. (1999) Entertainment-education: A communication strategy for social change. Mahwah, NJ: Lawrence Erlbaum.

Stetson, V. & Davis, R. (1999) Health education in primary health care projects: A critical reiew of various approaches. Core group.

Strokols, D (1996) Translating Social Ecological Theory into Guidelines for Community Health Promotion, American Journal of Health Promotion, 10, 282-298.

Terris, M. (1992) Concepts of health promotion: Dualities in public health theory, Journal of Public Health Policy 267-276.

Thompson, B. & Pertschuck, M. (1992) Community intervention and advocacy, In Ockene, J.K. & Ockene, J.S. (Eds.), Prevention of coronary heart disease (pp. 493-515). Boston: Little, Brown.

Tufte, T. (2000) Living with the Rubbish Queen: Telenovelas, culture and modernity in Brazil.

Tweneboa-Kodua, A. Obeng-Quaidoo, I. & Abu, K. (1991) Ghana social mobilization analysis, Health Education Quarterly, 18 (1), 25-134.

UNICEF (1993) We will never go back: Social mobilization in the child survival and development programme in the United Republic of Tanzania. New York: UNICEF.

Valente, T., Kim, Y.M., Lettenmaier, C., Glass, W., & Dibba, Y. (1994) Radio Promotion of Family Planning in the Gambia, International family planning perspectives 20, 3, 96-104.

Valente, T., Paredes, P., & Poppe, P. (1998) Matching the message to the process: The relative ordering of knowledge, attitudes, and practices in behavior change research, Human communication research, 24 (3), 366-385.

Wallack, L. (1989) Mass communication and health promotion: A critical perspective. In Rice, R.E. & Atkin, C. (Eds.) Public communication campaigns, 2nd edition. Newbury Park: Sage.

Wallack, L. & Montgomery, K. (1992) Advertising for all by the year 2000: Public health implications for less developed countries,” Journal of public health policy, 13 (2), 76-100.

Wallack, L., Dorfman, L., Jernigan, D. & Themba, M. (1993) Media advocacy and public health: Power for prevention. Newbury Park: Sage.

Westoff, C. & Rodriguez, G. (1995) The mass media and family planning in Kenya, International family planning perspectives 21 (1), 26-31, 36.

White, S.A. (1994) The concept of participation: transforming rhetoric to reality. In White, S.A. et al Participatory communication: working for change and development. New Delhi, India: Sage Publications.

Wilkins, K.G. (1999) Development discourse on gender and communication in strategies for social change, Journal of communication, 49(1), 46-.

Williamson, H.A. (1991) The Fogo process: Development support communications in Canada and the developing world. In Casmir, F.L. (Ed.) Communication in development (pp.270-287). Norwood, NJ: Ablex Publishing Corporation.

Wisensale, S.K., Khodair, A.A. (1998) The two-child family: The Egyptian model of family planning, Journal of comparative family studies, 29 (3), 503-516.

World Bank (1992) The determinants of reproductive change, population and health sector study. World Bank, South Asia Region, Health, Population, and Nutrition Unit, Washington, D.C.

Yoder, P.S., Robert R.C., & Chirwa, B.C. (1996) Evaluating the program effects of a radio drama about AIDS in Zambia, Studies in family planning 27 (4), 188-203.

Zimicki S., Hornik R.C., Verzosa C.C., Hernandez J.R., de Guzman E., Dayrit M., Fausto A., Lee M.B., Abad M. (1994) Improving vaccination coverage In urban areas through a health communication campaign: The 1990 Philippine experience, Bulletin of the World Health Organization 72 (3), 409-22.